What’s New with AP Style?

By Hannah Braly | Jul 10, 2020

At A.wordsmith, we’re always staying one step ahead of PR trends, current news, what’s happening in our clients’ industries and social media best practices. Yet an often overlooked, but equally important element of our jobs, is honing our expertise on the latest Associated Press Style (AP Style) guidelines. While there are many types of writing […]

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7 Tips for a Successful Video Media Interview During COVID-19

By Hailey Rae Swalley | Jun 12, 2020

By now, we’ve all (mostly) adjusted to a routine where most day-to-day work interactions happen on Zoom, Webex and Microsoft Teams. This change has also bled over into how media interviews are being held – while many reporters or producers traditionally would have interviewed sources over the phone or in person, there’s new expectations that […]

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Readying for a Comeback

By Ann Smith | May 26, 2020

This morning I was scrolling through LinkedIn and came to a new post from advertising agency Wieden & Kennedy. They had shared their newest collaboration with Nike – a 90-second spot that transcends advertising and struck me right in the gut. A message of resilience and hope – of comebacks.  Sport is big in our […]

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Stay Connected and Well-balanced While Working From Home

By Lexi Foldenauer | May 11, 2020

It can be a balancing act to separate work and home life when the days seem to blend into one and your living room has also become your office. The A.wordsmith team has been working remotely since mid-March due to the COVID-19 pandemic, and it has been an adjustment for each of us individually and […]

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Eight Strategies to Think Creatively in Times of Uncertainty

By Lisa Hildebrandt | Apr 30, 2020

The novel Coronavirus has drastically altered the business landscape and created a heightened appetite for change. Now more than ever, business leaders across industries and geographies are called to fiercely rise to the challenge of uncertainty. They’re emboldened by their managers, peers and the broader business community to charge ahead with relentless optimism, tenacity, determination […]

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What We’re Reading: Interesting and Inspiring Articles

By Savanna Frimoth | Jul 18, 2019

Below we’ve shared some recent articles we read and enjoyed. From strong women in sports, to gardening, outdoor education and memes, there’s something for everyone!  Kris:  How Hydroponic School Gardens Can Cultivate Food Justice, Year-Round This article from NPR’s “The Salt” section showcases the interesting ways some schools are using indoor gardening to teach students about […]

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Firm Updates & Happenings: Mid-Year 2019

By Ann Smith | Jul 17, 2019

Here at A.wordsmith we are feeling great as we roll into the second half of 2019 – and hope the same is true for you! Celebrating a Decade This is a landmark year for the firm as we officially celebrated our tenth anniversary in April. We had a great time celebrating this milestone with many […]

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Happy Mother’s Day

By Gretchen Hoffman | May 10, 2019

We’d like to take a moment to thank all of the moms and mother figures in our lives – you continue to inspire us each and every day. Happy Mother’s Day! Ann Dear Mom, There really aren’t words that accurately sum up just how much I love you.  Even though I’m raising girls of my […]

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Firm Happenings & New Beginnings

By Ann Smith | Feb 14, 2019

How can it already be the middle of February? While 2018 was great for A.wordsmith, I was excited to jump into 2019 with a freshness that only exists at the start of a new year. And what a year it’s shaping up to be!   A Milestone Kind of Year In a few months we will […]

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What Fortnite’s Massively Successful In-Game Concert Means for Brands

By Natalie O'Grady | Feb 13, 2019

If you’ve been in the vicinity of anyone aged 10 to 15-years-old in the last year, you’ve likely heard about Fortnite. The free-to-play game (with an option to pay $10 every 10 weeks to participate in additional game challenges, and a shop to purchase character outfits and tools) is a “battle royale” featuring various gaming modes […]

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Portland Event Round-up

By Savanna Frimoth | Feb 5, 2019

We’re sharing a round-up of upcoming Portland events to get us through the end of winter! From Michelle Obama’s book tour to the Portland Business Journal’s Power Breakfast to the Portland Night Market – there’s something for everyone. We’ll see you around town! Portland Night Market– February 8th– 9th Think of the Portland Night Market […]

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Five Creative Marketing Campaigns that Crushed 2018

By Hannah Braly | Dec 21, 2018

As 2018 comes to a close, we’re taking a moment to reflect on all the creative work we’ve observed this year. Below we’ve shared a list of five companies that crushed their marketing efforts in 2018. IHOP (or IHOb) The well-known restaurant temporarily changed its name in July 2018 from IHOP to IHOb to generate […]

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