What’s New with AP Style?

By Hannah Braly | Jul 10, 2020

At A.wordsmith, we’re always staying one step ahead of PR trends, current news, what’s happening in our clients’ industries and social media best practices. Yet an often overlooked, but equally important element of our jobs, is honing our expertise on the latest Associated Press Style (AP Style) guidelines. While there are many types of writing […]

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Furry Friends Keeping Us Sane During Quarantine

By Hannah Braly | May 18, 2020

Though the world around us may feel a little crazy, our furry friends inside continue to bring us joy, snuggles and laughter. Below are the A.wordsmith team’s pets that we love so much!  Lisa Lucy, a 10-year-old Cavalier King Charles Spaniel/Cocker Spaniel Mix. This adorably excitable and sassy little friend of the furry kind bring […]

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Key Networking Tips

By Hannah Braly | Feb 25, 2020

It’s no surprise that referrals are a major source of business growth for A.wordsmith – after all, public relations is all about building and maintaining relationships. It’s what the industry is centered around: relationships with coworkers, media, clients (and potential clients) and anyone who shares a similar love for Portland, happy hours, marketing, etc. A great […]

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Our 2020 Resolutions

By Hannah Braly | Jan 7, 2020

With a new year (and new decade) always come goals and resolutions. Below are some of the A.wordsmith team’s focuses in 2020.  Kris  My New Year’s resolution is to listen to more music! Music has always been an important part of my life, but an increasingly hectic family pace over the last few years has […]

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Happy Thanksgiving!

By Hannah Braly | Nov 20, 2019

With Thanksgiving around the corner (already!?), we wanted to share some of our family traditions, favorite must-have Thanksgiving foods, and the dishes we could live without. Most of all, we wanted to share how thankful we are to be surrounded by such a fun team, inspirational clients, and awesome families to celebrate the holidays with.  […]

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Our Summer Family Traditions

By Hannah Braly | Jul 26, 2019

Summer is finally here, and warm weather brings fond memories of family traditions. Below we’ve shared our favorite summer family traditions – including ones that are still going today.  Natalie  For a good chunk of my elementary to high school years, we spent a few weeks every summer visiting my grandma and grandpa in Lake […]

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You Don’t Need to be a Journalist to Write Well – Tips to Improve Your Writing

By Hannah Braly | May 1, 2019

In today’s world, we’re writing constantly. Texts, social media, emails – they all involve writing, and you don’t have to be a professional journalist in order to do it well. At A.wordsmith, writing takes up a large portion of our day. Whether we’re authoring a blog, white paper or press release, it’s important that we […]

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How to Make Your Meetings More Engaging

By Hannah Braly | Feb 7, 2019

Everyone knows meetings can be draining. The A.wordsmith team has a lot of meetings (client, internal, etc.) and we’ve learned a few tricks for keeping everyone engaged along the way. Here are some simple things to incorporate into meetings for maximum productivity.   Set an agenda and stick to it Agendas are a great way to […]

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The Do’s and Don’ts of Emailing Journalists

By Hannah Braly | Jan 31, 2019

Emailing is a great way to communicate, it’s fast and efficient. However, when done incorrectly, your email may be ignored or deleted and the journalist may be less likely to open subsequent emails – and you want them to stay open to future ideas. As a public relations firm, we’ve had a lot of experience […]

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Our 2019 Resolutions

By Hannah Braly | Jan 4, 2019

Happy New Year! Everyone on the team here at A.wordsmith had a fun-filled holiday season, including trips to Tennessee and Alaska, celebrating one year of marriage, snowshoeing with family and eating – a lot. Now that 2019 is upon us, we’ve put together some of our goals for this year. We’re looking forward to holding […]

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Five Creative Marketing Campaigns that Crushed 2018

By Hannah Braly | Dec 21, 2018

As 2018 comes to a close, we’re taking a moment to reflect on all the creative work we’ve observed this year. Below we’ve shared a list of five companies that crushed their marketing efforts in 2018. IHOP (or IHOb) The well-known restaurant temporarily changed its name in July 2018 from IHOP to IHOb to generate […]

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Why Podcasts May Be The Best Channel for Your Message

By Hannah Braly | Jul 12, 2018

When it comes to securing media coverage, traditional and digital media is a great option for most companies to get their message out in front of a large audience. However, if you’re digging into your metrics and finding that your media relations efforts aren’t getting business results, it may be time to consider alternative channels […]

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