You Don’t Need to be a Journalist to Write Well – Tips to Improve Your Writing

By Hannah Sewell | May 1, 2019

In today’s world, we’re writing constantly. Texts, social media, emails – they all involve writing, and you don’t have to be a professional journalist in order to do it well. At A.wordsmith, writing takes up a large portion of our day. Whether we’re authoring a blog, white paper or press release, it’s important that we […]

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How to Make Your Meetings More Engaging

By Hannah Sewell | Feb 7, 2019

Everyone knows meetings can be draining. The A.wordsmith team has a lot of meetings (client, internal, etc.) and we’ve learned a few tricks for keeping everyone engaged along the way. Here are some simple things to incorporate into meetings for maximum productivity.   Set an agenda and stick to it Agendas are a great way to […]

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The Do’s and Don’ts of Emailing Journalists

By Hannah Sewell | Jan 31, 2019

Emailing is a great way to communicate, it’s fast and efficient. However, when done incorrectly, your email may be ignored or deleted and the journalist may be less likely to open subsequent emails – and you want them to stay open to future ideas. As a public relations firm, we’ve had a lot of experience […]

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Our 2019 Resolutions

By Hannah Sewell | Jan 4, 2019

Happy New Year! Everyone on the team here at A.wordsmith had a fun-filled holiday season, including trips to Tennessee and Alaska, celebrating one year of marriage, snowshoeing with family and eating – a lot. Now that 2019 is upon us, we’ve put together some of our goals for this year. We’re looking forward to holding […]

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Five Creative Marketing Campaigns that Crushed 2018

By Hannah Sewell | Dec 21, 2018

As 2018 comes to a close, we’re taking a moment to reflect on all the creative work we’ve observed this year. Below we’ve shared a list of five companies that crushed their marketing efforts in 2018. IHOP (or IHOb) The well-known restaurant temporarily changed its name in July 2018 from IHOP to IHOb to generate […]

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Why Podcasts May Be The Best Channel for Your Message

By Hannah Sewell | Jul 12, 2018

When it comes to securing media coverage, traditional and digital media is a great option for most companies to get their message out in front of a large audience. However, if you’re digging into your metrics and finding that your media relations efforts aren’t getting business results, it may be time to consider alternative channels […]

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