Ways to Celebrate Pride Month Year-Round

By Devyn Yocom | Jun 29, 2022

What an eventful June we’ve had! From the intense rain to nearly hitting 100 degrees in Portland last weekend, we’re excited to highlight the history of Pride Month as well as share some fun and useful resources to show our support and unity alongside the LGBTQ community. A monumental time in history that will never […]

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Relationship Advice 101

By Ann Smith | Jun 9, 2022

The topic of relationships is prevalent in our house these days. Having teenagers brings the power of human connection front and center. Whether it’s highs and lows with friends, experiencing first loves or seeking to find common ground with parents, teens are on one hell of a relationship rollercoaster. And while it can be daunting […]

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May Feature Friday Round-Up

By Sophia Padua | Jun 1, 2022

Every Friday on our Instagram, we feature different women-owned, BIPOC, or LGBTQ+ Portland-based small businesses. Here’s a roundup of the businesses that we featured in April— we hope that you love them as much as we do!     AESTHETE TEA  Created by Briana Thornton in collaboration with her mother and herbalist, Maggie Cassidy, Aesthete Tea offers organic […]

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April Feature Friday Round-Up

By Sophia Padua | May 11, 2022

Every Friday on our Instagram, we feature different women-owned, BIPOC, or LGBTQ+ Portland-based small businesses. Here’s a roundup of the businesses that we featured in April— we hope that you love them as much as we do!    COCOGLOW  Co-founded by certified health coach Nicole Bryson and board-certified herbalist Emily Bartha, COCOGLOW is a line of 100% […]

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Building a Targeted Media List: What Is It and Why Is It Necessary? 

By Alexes Jones | Mar 31, 2022

Media relations is a sizeable part of what we do as public relations professionals. Clients entrust us to secure media coverage based on our expertise and relationships with local and national media. What we ultimately deliver to them is a nicely packaged media opportunity, but what they don’t see is the strategy and processes that […]

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March Feature Friday Round-Up

By Sophia Padua | Mar 30, 2022

Every Friday on our Instagram, we feature different women-owned, BIPOC, or LGBTQ+ Portland-based small businesses. Here’s a roundup of the businesses that we featured in March — we hope that you love them as much as we do!    GODDAMN MAN CO  Owned by Jaime Johnston, GODDAMN MAN CO is an eco-friendly, men’s brand that handcrafts […]

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Celebrating Women’s History Month With Some of Our Favorite Podcast Guests

By Sophia Padua | Mar 4, 2022

The team at A.wordsmith spent the first week of Women’s History Month reflecting on how lucky we are to collaborate with such inspiring, influential and genuinely wonderful women every day. Our All Shine, No Flash podcast often serves as a vessel for us to share and elevate many of these women’s stories. In honor of […]

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What in the World is Happening on LinkedIn?

By Ann Smith | Feb 28, 2022

Let me start by saying that I love me some good LinkedIn time. While my husband is burning the midnight oil on TikTok I’m over there scrolling through people’s professional posts on LinkedIn. That being said, what in the world is happening on this platform right now?  I always think of LinkedIn as the professional […]

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January + February Feature Friday Round-Up

By Sophia Padua | Feb 25, 2022

Pictured above: Kamelah (Mimi) Adams, Founder of Mimi’s Fresh Tees Every Friday on our Instagram, we feature different women-owned, BIPOC, or LGBTQ+ Portland-based small businesses. Here’s a roundup of the businesses that we featured in January and February—we hope that you love them as much as we do!   January  Nora’s Kitchen Granola   Nora had been […]

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Your Guide to Creating Fresh Content Ideas that Inspire

By Lisa Hildebrandt | Feb 22, 2022

In today’s digital-first world, consumers are inundated with marketing messages on a diverse array of channels (social media platforms, email, voice and touch technologies, virtual assistants, etc.) from the moment they wake up until the moment they lay down their head at night. These incessant notifications and influencer persuasions – prompting users to sign up […]

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Asking for a Friend: Should I Banish These Phrases From My Lexicon?

By Gretchen Hoffman | Jan 10, 2022

Wait, what? Lake Superior State University recently released its annual “Banished Words List”—the  top 10 misused, overused or useless phrases submitted by people across the world, and the No. 1 offender was a phrase consisting of two four-letter words the university’s judges ruled should never go together, under any circumstances: the exceedingly common “Wait, what?” If […]

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November Feature Friday Round-Up

By Kassidy Naone | Dec 3, 2021

Every Friday on our Instagram, we feature different women-owned, BIPOC or LGBTQ+ Portland-based small businesses. Here are the two amazing businesses we featured throughout the month of November.   Roots Marketplace   Chrisetta Mosley has always had a passion for food. During the course of her career, she started a catering company, gave food demonstrations at local produce […]

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