5 Steps to Enhancing Your Social Media Strategy and Growing Your Audience in 2021

By Kassidy Naone | Sep 1, 2021

According to a study done in July of 2021, 57% of the world’s population (aka 5 billion people) are active social media users. It has become rare to find a business that is not utilizing social media to grow its audience. With that being said, we have completely moved past the point that social media […]

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3 Tips for Aspiring PR Pros

By Sophia Padua | Aug 2, 2021

As the final year of college approaches for aspiring PR pros, so does the stress of preparing for a career after graduation. Students often fear that they are behind, or that they do not have the experience necessary to land a job right out of school. However, as a recent college graduate who dove headfirst […]

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Celebrating Pride: How to Champion the LGBTQ+ Community Beyond the Month of June

By Sophia Padua | Jun 25, 2021

From corporations modifying their logos to a rainbow design with an empty promise of allyship to Pride parades with people looking for an excuse to party, the true themes behind pride can be overlooked by many. Being a member and/or ally of the LGBTQ+ community in any shape or form doesn’t happen once a year […]

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Teamwork Makes the Dream Work

By Amelia Bennett | May 27, 2021

An organization’s culture is the fundamental element that allows successful teamwork to flourish. A business thrives when support, kindness and courage shape the foundation of the organization. Developing a culture that uplifts everyone’s unique personalities and learning styles is imperative to fostering a positive workplace environment. An encouraging and kind culture strengthens communication and propels […]

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Mindfulness Tips for PR Professionals  

By Sophia Padua | May 18, 2021

Feeling overwhelmed by the number of tasks on your to-do list? You’re not alone. Working in PR, you’re often expected to juggle a variety of different tasks in a day. If you’re like me, and don’t drink caffeine, it can be hard to maintain the same level of enthusiastic energy throughout the day. Practicing mindfulness keeps is a great alternative […]

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A Crash Course in Crisis Communications

By Katie Brotherton | May 5, 2021

Between an ongoing pandemic and increasing socioeconomic volatility, the past 18 months have served as a crash course in crisis communications. Leaders, companies and brands are constantly tossed into the proverbial deep end as a merciless sink-or-swim test that disrupts the economy, financial markets and global supply chains. Yet, many can credit excellence in crisis communications […]

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4 Mediums to Add to Your B2B PR Plan This Year

By Natalie O'Grady | Mar 30, 2021

2020 permanently changed the media landscape. As the journalism world continues to face mass layoffs and downsizing, those that remain are burdened with higher workloads than ever before. It’s always been important to make sure your pitches are targeted and relevant for journalists you reach out to, but this new era makes it an imperative. And even […]

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The Benefits of Digital PR

By Alexes Jones | Mar 19, 2021

Public Relations is a growing field that encompasses a variety of strategies and tactics. Traditionally, clients come to a PR team to get media coverage, writing assistance or to create a campaign. While these are still the primary focus for some firms, more clients are turning to digital PR as a means of growing their […]

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One Year Later: Flashing Back to March 2020

By Ann Smith | Mar 5, 2021

March is my favorite month. It starts off with a flurry of birthdays in my family, then a Guinness and shepherd’s pie at Kells on St. Patrick’s Day and with any luck some time away in the sunshine over spring break. But March now holds another place in history: the month COVID-19 changed our lives […]

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How to Define and Delight Your Ideal Customer

By Lisa Hildebrandt | Feb 16, 2021

Customers are the lifeblood of any business. Their opinions, loyalty and emotionally driven purchasing decisions shape your organization’s ability to thrive (or fall behind). You must intimately understand your target customer’s worldviews, irrational fears, frustrations and deepest desires to create a profitable and purposeful enterprise.  Yet the process of clearly defining your ideal customer can […]

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How to Maximize the Value of Earned Media Placements

By Hailey Rae Swalley | Feb 10, 2021

After a great earned media placement goes live, there’s a number of steps that brands can take to increase the impact of their coverage. While a placement itself gets you in front of a publication’s readers, increases credibility and builds awareness among target audiences, communications pros and marketers alike should leverage other channels to ensure […]

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Wordsmithing for Impact

By Ann Smith | Feb 10, 2021

As I sat awestruck listening to the poetry flow out of Amanda Gorman’s mouth at the presidential inauguration on January 20, I had one thought coursing through my mind: words matter. She was brilliantly captivating, and when I went to her website I had never been prouder to be aligned with a fellow self-proclaimed “wordsmith.”  When I […]

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