The Art of the Elevator Pitch

By Gretchen Hoffman | Oct 29, 2019

“A police chief, with a phobia for open water, battles a gigantic shark with an appetite for swimmers and boat captains, in spite of a greedy town council who demands that the beach stay open.” Long before “Jaws” hit the theaters, the screenwriters had to perfect their pitch – the one- or two-sentence logline explaining […]

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Happy Mother’s Day

By Gretchen Hoffman | May 10, 2019

We’d like to take a moment to thank all of the moms and mother figures in our lives – you continue to inspire us each and every day. Happy Mother’s Day! Ann Dear Mom, There really aren’t words that accurately sum up just how much I love you.  Even though I’m raising girls of my […]

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Cool Drinks for Warm Weather

By Gretchen Hoffman | May 24, 2018

The official start of summer may still be a few weeks away, but the warm weather is luring many of us outside, drink in hand. In today’s blog, our team shares our summer beverages of choice – alcoholic and nonalcoholic alike. Cheers!   Lisa H. I’m a die-hard champagne enthusiast (and really anything in the […]

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How to Communicate a Business Name Change

By Gretchen Hoffman | Sep 20, 2016

There are a number of reasons organizations change their names, from mergers or company splits (Anderson Consulting to Accenture in 2001) to wanting to better align their names with an evolving service or product line (Apples Computer to Apple in 2007) or even distance themselves from a product in the portfolio (Phillip Morris to Altria […]

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How to Leverage Big Data for PR and Marketing Communications

By Gretchen Hoffman | Aug 17, 2016

Image courtesy of photoexplorer at FreeDigitalPhotos.net Big Data has become a vital tool for large and small businesses alike, with Big Data software able to help analyze the vast amounts of information to today’s organization. New, simplified tools like Amazon Mechanical Turk allow organizations and individuals to more easily collect data from around the world, […]

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Russia’s Failed PR Campaign

By Gretchen Hoffman | Jul 18, 2016

The IAAF’s decision to uphold the ban on Russian track and field athletes competing at the Rio Olympics presents yet another opportunity to examine how athletes, and entire sports and countries, respond to accusations of doping. Vitaly Mutko, Russia’s sports minister, initially reacted furiously to the allegations against Russia, describing them as a “political hit […]

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Audience Analysis: What to Do During a Presentation for Effective Communication

By Gretchen Hoffman | Jan 7, 2016

A few weeks back, we wrote about effective audience analysis and the role it plays in effective communication. More specifically, we went into detail about the first phase: before you are speaking in front of an audience. In this post, we’ll delve a little deeper into what to do during the second phase – once […]

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Audience Analysis: Get the Right Message to the Right People

By Gretchen Hoffman | Nov 24, 2015

Not long ago, A.wordsmith manager Lisa Lavora-De Beule published a useful post outlining 5 steps to enhance your public speaking. Every effective speech, however, shares a common beginning, one that happens long before the speaker gets to the podium: audience analysis. Understanding one’s audience is one of the most important elements of effective communication. It […]

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Why Corporate Blogs Matter

By Gretchen Hoffman | Aug 26, 2015

As web publishing has gotten easier, more and more organizations have turned to corporate blogs to share industry news, company announcements and insights. Self-service platforms like WordPress make it easy for small organizations, and individuals even, to easily create and publish a blog, and increasing numbers of businesses are taking advantage. (On WordPress alone, which […]

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How do you respond to criticism of your organization? Don't forget about compassion.

By Gretchen Hoffman | Mar 19, 2015

What do you do when your organization is faced with criticism from customers or stakeholders, particularly when that criticism is going viral via social media? I’ll put aside major crises for the sake of this blog post – I could write for days about how to effectively plan for a true crisis and how to […]

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Vince Vaughn Cameos in Stock Photos for Movie Promo

By Gretchen Hoffman | Mar 4, 2015

When it comes time to update your website, collateral or even a company PowerPoint presentation, you don’t have a lot of options for visuals: You can take your own photos, hire a professional photographer to build you a library of images or you can shop around for stock photography. If you don’t have the skills […]

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With Twitter reach slowing, how do you measure success?

By Gretchen Hoffman | Feb 7, 2015

Twitter came under fire this week for a slowing growth rate, with industry watchers citing concern that lower-than-expected growth numbers released in its earnings report  could put the social networking site  in a vulnerable position a few years down the road. Twitter’s executives, however,  are trying to convince investors that its reach far surpasses the […]

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