Our Favorite Ways to Celebrate Fall

By Hailey Paquette | Sep 24, 2019

The first days of fall are upon us, and with their return it’s finally time to enjoy cooler temperatures. Here are our favorite ways to celebrate fall.   Lisa: “I’m a warm weather girl to my core, but there’s something truly magical about the way the leaves change colors in the fall. Despite the chill in […]

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When is a Press Release the Right Way to Share Your Message?

By Hailey Paquette | May 3, 2018

“Can we draft a press release on this?” is a question PR pros hear every day. Press releases have a time and a place – but they aren’t always the most effective method to get your message across. There are two primary occasions when a press release is the best way to tell your story […]

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Trade Media: Making a Bigger Impact

By Hailey Paquette | Oct 30, 2017

While trade media outreach sometimes takes a backseat to national media, it may be time to reconsider its role in your PR efforts. Why? It can be an invaluable part of your PR program, reaching niche audiences that can have a bigger impact on your business goals and establishing you as a leader in your […]

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Listen to these Podcasts for New Marketing and PR Ideas

By Hailey Paquette | Sep 26, 2017

More than 67 million Americans now listen to a podcast monthly, up 14 percent over last year. For those that commute or lead busy lives (who doesn’t these days?), podcasts are an excellent tool to learn about a new topic, become immersed in a story or simply keep track of the day’s news. Here’s a […]

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Top Reaction Gifs for the format's 30th Anniversary

By Hailey Paquette | Jun 16, 2017

In honor of the 30th anniversary of the GIF this week, Facebook has added a GIF button directly to the comment bar – making it easier than ever to interact visually on the platform. It’s hard to deny the impact that GIFs have had in recent years on modern social media culture, no matter what […]

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Your Most Underutilized PR Resource: Your Employees

By Hailey Paquette | Jun 6, 2017

  Listening to your customers via social media, review sites, website comments and other digital forums has become second nature for most businesses, but many aren’t always the best at listening to their own employees’ stories. That means many businesses are missing out on a major internal resource for their PR efforts. Your own employees […]

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