How to Maximize the Value of Earned Media Placements

By Hailey Rae Swalley | Feb 10, 2021

After a great earned media placement goes live, there’s a number of steps that brands can take to increase the impact of their coverage. While a placement itself gets you in front of a publication’s readers, increases credibility and builds awareness among target audiences, communications pros and marketers alike should leverage other channels to ensure […]

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How We’re Staying Connected During Extended Remote Work

By Hailey Rae Swalley | Jan 15, 2021

Looking at the calendar, it’s hard to believe it’s already 2021. In March, we’ll be coming up on a year of remote work, and like for many across the country, working fully from home was a new horizon for us at A.wordsmith. Our Culture Committee had to completely scrap some (in-person) plans, rethink others and […]

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How Communications Professionals Can Navigate Ambiguity

By Hailey Rae Swalley | Oct 16, 2020

As communications professionals, it’s extremely common for us to work in ambiguous situations. Whether you’re working on a fast-moving media opportunity or a project that’s still being defined, uncertainty is an everyday part of our roles – and it can make it challenging to be creative and proactive.  Working within a low-information environment doesn’t have […]

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7 Tips for a Successful Video Media Interview During COVID-19

By Hailey Rae Swalley | Jun 12, 2020

By now, we’ve all (mostly) adjusted to a routine where most day-to-day work interactions happen on Zoom, Webex and Microsoft Teams. This change has also bled over into how media interviews are being held – while many reporters or producers traditionally would have interviewed sources over the phone or in person, there’s new expectations that […]

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Our Favorite Ways to Celebrate Fall

By Hailey Rae Swalley | Sep 24, 2019

The first days of fall are upon us, and with their return it’s finally time to enjoy cooler temperatures. Here are our favorite ways to celebrate fall.   Lisa: “I’m a warm weather girl to my core, but there’s something truly magical about the way the leaves change colors in the fall. Despite the chill in […]

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When is a Press Release the Right Way to Share Your Message?

By Hailey Rae Swalley | May 3, 2018

“Can we draft a press release on this?” is a question PR pros hear every day. Press releases have a time and a place – but they aren’t always the most effective method to get your message across. There are two primary occasions when a press release is the best way to tell your story […]

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Trade Media: Making a Bigger Impact

By Hailey Rae Swalley | Oct 30, 2017

While trade media outreach sometimes takes a backseat to national media, it may be time to reconsider its role in your PR efforts. Why? It can be an invaluable part of your PR program, reaching niche audiences that can have a bigger impact on your business goals and establishing you as a leader in your […]

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Listen to these Podcasts for New Marketing and PR Ideas

By Hailey Rae Swalley | Sep 26, 2017

More than 67 million Americans now listen to a podcast monthly, up 14 percent over last year. For those that commute or lead busy lives (who doesn’t these days?), podcasts are an excellent tool to learn about a new topic, become immersed in a story or simply keep track of the day’s news. Here’s a […]

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Top Reaction Gifs for the format's 30th Anniversary

By Hailey Rae Swalley | Jun 16, 2017

In honor of the 30th anniversary of the GIF this week, Facebook has added a GIF button directly to the comment bar – making it easier than ever to interact visually on the platform. It’s hard to deny the impact that GIFs have had in recent years on modern social media culture, no matter what […]

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Your Most Underutilized PR Resource: Your Employees

By Hailey Rae Swalley | Jun 6, 2017

  Listening to your customers via social media, review sites, website comments and other digital forums has become second nature for most businesses, but many aren’t always the best at listening to their own employees’ stories. That means many businesses are missing out on a major internal resource for their PR efforts. Your own employees […]

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