How to Define and Delight Your Ideal Customer

By Lisa Hildebrandt | Feb 16, 2021

Customers are the lifeblood of any business. Their opinions, loyalty and emotionally driven purchasing decisions shape your organization’s ability to thrive (or fall behind). You must intimately understand your target customer’s worldviews, irrational fears, frustrations and deepest desires to create a profitable and purposeful enterprise.  Yet the process of clearly defining your ideal customer can […]

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Let’s Get Intentional

By Lisa Hildebrandt | Dec 9, 2020

With the advent of the holiday season, we can all breathe a heavy sigh of relief that we’ve nearly crossed the finish line on the wild ride that’s been 2020. While the goal post kept changing and new obstacles were tossed onto the track daily, we’ve learned that collectively – with our family, friends, colleagues […]

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Inspired to Stay Positive

By Lisa Hildebrandt | Sep 21, 2020

It’s hard to believe that September marks the sixth month anniversary of the pandemic-prompted quarantine. And today, as wildfires rage across the west, and political unrest, systemic social injustice, economic disruption and a global health crisis continue to dominate our existence, it can feel like our world has permanently upended – without a clear end […]

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Five Ways to Master Compassionate Internal Communications

By Lisa Hildebrandt | Jun 8, 2020

We’ve all heard the phrase “change is the only constant.” Yet in this era of exponential evolution, change is no longer constant. It’s the variable and ever-accelerating force that compels leaders to redirect visions, stay the course or chart new paths forward. And today, as civic unrest, systemic racial injustice and a global pandemic takes precedence, it […]

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Eight Strategies to Think Creatively in Times of Uncertainty

By Lisa Hildebrandt | Apr 30, 2020

The novel Coronavirus has drastically altered the business landscape and created a heightened appetite for change. Now more than ever, business leaders across industries and geographies are called to fiercely rise to the challenge of uncertainty. They’re emboldened by their managers, peers and the broader business community to charge ahead with relentless optimism, tenacity, determination […]

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Inspired to Spread the Love

By Lisa Hildebrandt | Feb 13, 2020

“You always gain by giving love.” – Reese Witherspoon While February brings gorgeous bouquets, sweethearts, couples (or Galentine’s) getaways, and copious amounts of champagne, it’s also a seasonal reminder to revive the relationships in your life — going above and beyond to invest in another’s success, praise a job well done, and create enduring partnerships […]

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Summer Tips to Recharge and Inspire

By Lisa Hildebrandt | Jun 19, 2018

While the summer months bring gorgeous weather, longer days and tropical getaways (coupled with copious amounts of fruity cocktails), it’s also a fantastic time to reflect on your personal and professional development goals for the year ahead, while luxuriating in the power of self-care and rejuvenation. In today’s blog, our team shares our favorite summertime […]

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