Communication has always been rooted in storytelling. And while humans are hardwired for connection, and the secret to connection is through powerful storytelling, the role of the profession has undergone a profound shift. Today’s communicators are expected to interpret human behavior, anticipate stakeholder reactions, navigate reputational risk, and guide leadership in an era defined my […]
Change is a constant and ever-accelerating force that compels leaders to redirect visions, capitalize on new ideas, adjust course, or chart new paths forward. Against this landscape, it’s more important than ever to craft change communications strategies that engage audiences, inspire skeptics and stick in the fabric of an organization. Whether you’re navigating a leadership […]
“Courage, innovation and discipline help drive company performance, especially in tough economic times. Effective internal communications can keep employees engaged in the business and help companies retain key talent, provide consistent value to customers and deliver superior financial performance to shareholders.” – Harvard Business Review I’m a passionate believer that people are the heart of […]
“Gratitude can transform common days into Thanksgivings, turn routine jobs into joy, and change ordinary opportunities into blessings.” More than any other season, autumn teaches us that change can be beautiful. As the stunning foliage flutters all around, and days become filled with Football, harvest parties, apple orchards, cinnamon scents, and more opportunities to imbibe […]
I laid the groundwork, and then just like clockworkThe dominoes cascaded in a lineWhat if I told you I’m a mastermind?And now you’re mineIt was all by design‘Cause I’m a mastermind – Taylor Swift Unless you’ve been living under a rock, you’ve likely seen the headlines chronicling Taylor Swift’s Eras Tour, her recent iHeartRadio Innovator […]
In today’s rapidly evolving business climate, leaders in nearly every industry are compelled to think more creatively, broaden their horizons, strengthen their aptitude for adaptability, and explore all possibilities. This can leave even the savviest communications pros asking themselves: How can we think differently? How can we exude gravitas and energy in client meetings? How can […]
In today’s digital-first world, consumers are inundated with marketing messages on a diverse array of channels (social media platforms, email, voice and touch technologies, virtual assistants, etc.) from the moment they wake up until the moment they lay down their head at night. These incessant notifications and influencer persuasions – prompting users to sign up […]
Socioeconomic unrest, the great resignation, and the pandemic have given rise to a pivotal, branding defining time. Now more than ever, an organization’s every action (or inaction) is highly scrutinized, and the critical importance of PR has been magnified. Against this backdrop, PR leaders are called to rethink their crisis communications strategies and guide clients […]
Customers are the lifeblood of any business. Their opinions, loyalty and emotionally driven purchasing decisions shape your organization’s ability to thrive (or fall behind). You must intimately understand your target customer’s worldviews, irrational fears, frustrations and deepest desires to create a profitable and purposeful enterprise. Yet the process of clearly defining your ideal customer can […]
With the advent of the holiday season, we can all breathe a heavy sigh of relief that we’ve nearly crossed the finish line on the wild ride that’s been 2020. While the goal post kept changing and new obstacles were tossed onto the track daily, we’ve learned that collectively – with our family, friends, colleagues […]
It’s hard to believe that September marks the sixth month anniversary of the pandemic-prompted quarantine. And today, as wildfires rage across the west, and political unrest, systemic social injustice, economic disruption and a global health crisis continue to dominate our existence, it can feel like our world has permanently upended – without a clear end […]
We’ve all heard the phrase “change is the only constant.” Yet in this era of exponential evolution, change is no longer constant. It’s the variable and ever-accelerating force that compels leaders to redirect visions, stay the course or chart new paths forward. And today, as civic unrest, systemic racial injustice and a global pandemic takes precedence, it […]