Blog

Join us in conversation on the topics we believe matter...to our industry, our city and our society.

September Feature Friday Round-Up

By Devyn Yocom | Sep 29, 2022

Every Friday on our Instagram, we feature different women-owned, BIPOC, or LGBTQ+ Portland-based small businesses. Here’s a round-up of the businesses that we featured in September—we hope that you love them as much as we do!  Ranger Chocolate  Established in 2014, Ranger makes premium chocolates, beverages, granola, caramel sauces and a variety of other tasty […]

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August Feature Friday Round-Up

By Devyn Yocom | Sep 1, 2022

Every Friday on our Instagram, we feature different women-owned, BIPOC, or LGBTQ+ Portland-based small businesses. Here’s a roundup of the businesses that we featured in July—we hope that you love them as much as we do!  Ritual And Fancy  Founded by Shakira Mongul, Ritual + Fancy uses therapeutic-grade, ethically sourced materials to create luxurious aromatherapy […]

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Press Releases Still Working in 2022 

By Kyle Mallory | Aug 22, 2022

Press releases are dead. Long live press releases!   Historically, press releases have proven a valuable vehicle for delivering client news to media of all ilk.   Even in 2022, with the myriad of ways in which we communicate with each other – social media, email, phone, digital platforms of all kinds – press releases still matter […]

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July Feature Friday Round-Up

By Devyn Yocom | Jul 29, 2022

Every Friday on our Instagram, we feature different women-owned, BIPOC, or LGBTQ+ Portland-based small businesses. Here’s a roundup of the businesses that we featured in July—we hope that you love them as much as we do!  Bridge Nine Candles  Founded by Chelsea Arvesen, Bridge Nine Candle Co. features hand-poured, all-natural soy wax candles with 100% […]

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Ways to Celebrate Pride Month Year-Round

By Devyn Yocom | Jun 29, 2022

What an eventful June we’ve had! From the intense rain to nearly hitting 100 degrees in Portland last weekend, we’re excited to highlight the history of Pride Month as well as share some fun and useful resources to show our support and unity alongside the LGBTQ community. A monumental time in history that will never […]

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3 Ways to Celebrate Juneteenth 

By Devyn Yocom | Jun 17, 2022

With the 157th anniversary of Juneteenth coming up this Sunday, June 19, it’s important to remember why we celebrate this momentous day. The holiday commemorates the day in 1865 when enslaved people of Texas, then the most remote region of the Confederacy, finally learned slavery had been abolished and they were free.   Honoring Juneteenth means […]

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Relationship Advice 101

By Ann Smith | Jun 9, 2022

The topic of relationships is prevalent in our house these days. Having teenagers brings the power of human connection front and center. Whether it’s highs and lows with friends, experiencing first loves or seeking to find common ground with parents, teens are on one hell of a relationship rollercoaster. And while it can be daunting […]

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May Feature Friday Round-Up

By Sophia Padua | Jun 1, 2022

Every Friday on our Instagram, we feature different women-owned, BIPOC, or LGBTQ+ Portland-based small businesses. Here’s a roundup of the businesses that we featured in April— we hope that you love them as much as we do!     AESTHETE TEA  Created by Briana Thornton in collaboration with her mother and herbalist, Maggie Cassidy, Aesthete Tea offers organic […]

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April Feature Friday Round-Up

By Sophia Padua | May 11, 2022

Every Friday on our Instagram, we feature different women-owned, BIPOC, or LGBTQ+ Portland-based small businesses. Here’s a roundup of the businesses that we featured in April— we hope that you love them as much as we do!    COCOGLOW  Co-founded by certified health coach Nicole Bryson and board-certified herbalist Emily Bartha, COCOGLOW is a line of 100% […]

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Building a Targeted Media List: What Is It and Why Is It Necessary? 

By Alexes Jones | Mar 31, 2022

Media relations is a sizeable part of what we do as public relations professionals. Clients entrust us to secure media coverage based on our expertise and relationships with local and national media. What we ultimately deliver to them is a nicely packaged media opportunity, but what they don’t see is the strategy and processes that […]

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