Blog

Join us in conversation on the topics we believe matter...to our industry, our city and our society.

A Haunted Walk Down Memory Lane

By Ann Smith | Oct 30, 2019

Ghosts, princesses and witches, oh my. ‘Tis the season for playing dress-up and eating too much cheap candy. Our team is reliving some of our favorite Halloween memories and wishing everyone a safe, fun (and warm!) night with your favorite goblins.  Gretchen Favorite Halloween tradition: Multiple pumpkin patch visitsBest costume: Ghostbuster (with Stay Puft Marshmallow Man sidekick)Least favorite […]

Read More

The Art of the Elevator Pitch

By Gretchen Hoffman | Oct 29, 2019

“A police chief, with a phobia for open water, battles a gigantic shark with an appetite for swimmers and boat captains, in spite of a greedy town council who demands that the beach stay open.” Long before “Jaws” hit the theaters, the screenwriters had to perfect their pitch – the one- or two-sentence logline explaining […]

Read More

Talk Like a Boss

By Matilde Begliomini | Oct 1, 2019

This past month, we decided to shake things up and host a special workshop instead of our usual bi-monthly Coffee Chat. Our hands-on Talk Like a Boss Presentation Workshop taught participants how to eliminate bad presentation habits, while acquiring new tips and tools to use when speaking in front of others.  On Tuesday, September 17, […]

Read More

Our Favorite Ways to Celebrate Fall

By Hailey Paquette | Sep 24, 2019

The first days of fall are upon us, and with their return it’s finally time to enjoy cooler temperatures. Here are our favorite ways to celebrate fall.   Lisa: “I’m a warm weather girl to my core, but there’s something truly magical about the way the leaves change colors in the fall. Despite the chill in […]

Read More

Why Color Theory Matters on Social Media

By Natalie O'Grady | Aug 8, 2019

Images are king on social media. The 3.2 billion active users across all platforms are eager for relevant content, and imagery is an essential piece of capturing their attention. 65% of people retain information they saw paired with an image, compared to 10% of people who simply heard a piece of information. Facebook posts with images receive […]

Read More

Our Summer Family Traditions

By Hannah Sewell | Jul 26, 2019

Summer is finally here, and warm weather brings fond memories of family traditions. Below we’ve shared our favorite summer family traditions – including ones that are still going today.  Natalie  For a good chunk of my elementary to high school years, we spent a few weeks every summer visiting my grandma and grandpa in Lake […]

Read More

Coffee Chat Rewind: Living with Pride

By Ann Smith | Jul 19, 2019
Ann with Lianne & Steph Saffer

Thanks to Steph and Lianne Saffer for getting personal at our July “Like a Boss” Coffee Chat focused on Living with Pride. It was an amazing morning talking about the power of love, resiliency and showing up for each other. Here are a few standout moments for our team. For others in the audience, what […]

Read More

What We’re Reading: Interesting and Inspiring Articles

By Savanna Frimoth | Jul 18, 2019

Below we’ve shared some recent articles we read and enjoyed. From strong women in sports, to gardening, outdoor education and memes, there’s something for everyone!  Kris:  How Hydroponic School Gardens Can Cultivate Food Justice, Year-Round This article from NPR’s “The Salt” section showcases the interesting ways some schools are using indoor gardening to teach students about […]

Read More

Firm Updates & Happenings: Mid-Year 2019

By Ann Smith | Jul 17, 2019

Here at A.wordsmith we are feeling great as we roll into the second half of 2019 – and hope the same is true for you! Celebrating a Decade This is a landmark year for the firm as we officially celebrated our tenth anniversary in April. We had a great time celebrating this milestone with many […]

Read More

Coffee Chat Rewind: Women Changing the Conversation

By Ann Smith | May 29, 2019

Thanks to the three amazing women — Heidi Yewman, Janice Levenhagen and Angela Earl — who brought all the feels to last week’s “Like a Boss” Coffee Chat on the topic of Women Changing the Conversation. It was a powerful morning that will undoubtably stick with us for a while. Here is what we are […]

Read More