Blog

Join us in conversation on the topics we believe matter...to our industry, our city and our society.

How We’re Staying Connected During Extended Remote Work

By Hailey Rae Swalley | Jan 15, 2021

Looking at the calendar, it’s hard to believe it’s already 2021. In March, we’ll be coming up on a year of remote work, and like for many across the country, working fully from home was a new horizon for us at A.wordsmith. Our Culture Committee had to completely scrap some (in-person) plans, rethink others and […]

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“Silence is Not a ‘Safe’ Messaging Play” in Wake of Riot

By Gretchen Hoffman | Jan 11, 2021

Each day brings a new announcement of a brand or organization repudiating the Capitol riot and the officials who opposed the presidential vote certification. Among the latest: Marriott announced Sunday that it had cut support for the Republican senators, including Republican Sens. Josh Hawley (Mo.) and Ted Cruz (Texas), who opposed the Electoral College count following the deadly mob […]

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4 Resources for Writing Inclusively

By Lexi Foldenauer | Dec 15, 2020

Writing with an inclusive lens takes practice and intentionality, particularly if you are a member of a privileged group. As PR and communications professionals, we have an opportunity to influence social conversation and make an impact through our writing and communication. Diversity, equity and inclusion should be at the forefront of everything we do as […]

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Let’s Get Intentional

By Lisa Hildebrandt | Dec 9, 2020

With the advent of the holiday season, we can all breathe a heavy sigh of relief that we’ve nearly crossed the finish line on the wild ride that’s been 2020. While the goal post kept changing and new obstacles were tossed onto the track daily, we’ve learned that collectively – with our family, friends, colleagues […]

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Tips for Talking Politics: PR Edition

By Amber Luckett | Dec 2, 2020

Over the past month, we have all watched one of the most highly anticipated presidential elections play out before us. It’s been stressful, confusing, messy, and hard, and in many of our cases, it’s probably led to some pretty intense and emotionally charged conversations. As PR professionals, we’re taught to tap into our emotional intelligence […]

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We are Grateful

By Ann Smith | Nov 25, 2020

In a year filled with challenges, we are humbled by all we have to be grateful for this season. To our clients, partners, colleagues, friends and families, our team sends our heartfelt love and thanks. “This year I’m deeply thankful for kindness, common sense and the strength to keep showing up.” “This year, more than ever, […]

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5 Social Media Best Practices Crushed by 2020

By Natalie O'Grady | Nov 20, 2020

2020 has been illuminating for most of us: personally, professionally and socially. As we approach the end of what has been a winding road of a year (to say the least), it’s become clear that many things about our lives will be permanently changed. In the U.S., privileged groups have been forced to wake up […]

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How the PR industry should behave post-election

By Alexes Jones | Nov 17, 2020

After months of ads, rallies and debates, the 2020 presidential election has been called. However, with President Trump’s claims of voter fraud and a slew of lawsuits to boot, a recount in some states is inevitable. It is safe to say that the election chaos is here for the long haul. So, where does this […]

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How Communications Professionals Can Navigate Ambiguity

By Hailey Rae Swalley | Oct 16, 2020

As communications professionals, it’s extremely common for us to work in ambiguous situations. Whether you’re working on a fast-moving media opportunity or a project that’s still being defined, uncertainty is an everyday part of our roles – and it can make it challenging to be creative and proactive.  Working within a low-information environment doesn’t have […]

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Inspired to Stay Positive

By Lisa Hildebrandt | Sep 21, 2020

It’s hard to believe that September marks the sixth month anniversary of the pandemic-prompted quarantine. And today, as wildfires rage across the west, and political unrest, systemic social injustice, economic disruption and a global health crisis continue to dominate our existence, it can feel like our world has permanently upended – without a clear end […]

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