Blog

Join us in conversation on the topics we believe matter...to our industry, our city and our society.

We are Grateful

By Ann Smith | Nov 25, 2020

In a year filled with challenges, we are humbled by all we have to be grateful for this season. To our clients, partners, colleagues, friends and families, our team sends our heartfelt love and thanks. “This year I’m deeply thankful for kindness, common sense and the strength to keep showing up.” “This year, more than ever, […]

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5 Social Media Best Practices Crushed by 2020

By Natalie O'Grady | Nov 20, 2020

2020 has been illuminating for most of us: personally, professionally and socially. As we approach the end of what has been a winding road of a year (to say the least), it’s become clear that many things about our lives will be permanently changed. In the U.S., privileged groups have been forced to wake up […]

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How the PR industry should behave post-election

By Alexes Jones | Nov 17, 2020

After months of ads, rallies and debates, the 2020 presidential election has been called. However, with President Trump’s claims of voter fraud and a slew of lawsuits to boot, a recount in some states is inevitable. It is safe to say that the election chaos is here for the long haul. So, where does this […]

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How Communications Professionals Can Navigate Ambiguity

By Hailey Rae Swalley | Oct 16, 2020

As communications professionals, it’s extremely common for us to work in ambiguous situations. Whether you’re working on a fast-moving media opportunity or a project that’s still being defined, uncertainty is an everyday part of our roles – and it can make it challenging to be creative and proactive.  Working within a low-information environment doesn’t have […]

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Inspired to Stay Positive

By Lisa Hildebrandt | Sep 21, 2020

It’s hard to believe that September marks the sixth month anniversary of the pandemic-prompted quarantine. And today, as wildfires rage across the west, and political unrest, systemic social injustice, economic disruption and a global health crisis continue to dominate our existence, it can feel like our world has permanently upended – without a clear end […]

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Five Tips to Surviving Your First 90 Days as a New Remote Employee

By Alysa Wulf | Sep 11, 2020

Making the transition to remote work can be challenging. Now imagine the process for those entering a new company during the pandemic. As a recent college graduate entering my first job during a global health, economic and sociopolitical crisis, I have a few tips and tricks for other new employees in the communications industry.  1. […]

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The History of a Grammar Nerd’s Bible: Evolution of AP Style

By Gretchen Hoffman | Sep 10, 2020

Do you know the difference between a pom-pom, a pompon and a pompom? Do you find yourself describing something unusual as the “most unique” ever (hint: please don’t)?  While you won’t find an entry for “love” in the AP Stylebook, as a former journalist, I’ve been in a long-term love affair with AP style. Housed […]

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Who Has Inspired Your Career Path?

By Lexi Foldenauer | Sep 8, 2020

It can be difficult for people to identify one person, event, or piece of advice that singlehandedly propelled them forward on their career path – I know it is for me. Each of our individual stories, obstacles, and experiences shape our unique knowledge and learned expertise. I have been fortunate to encounter different people at […]

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A.wordsmith in August

By Ann Smith | Aug 16, 2020

I had the best of intentions to write this communication in July. Alas, like much of the past five months, the days and weeks seem to inexplicably pass by and before I know it, another month has arrived and now it’s mid-August! No one could have predicted this is how we’d be spending our spring, […]

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An Open Letter to my White Colleagues: 3 Ways to Be a Better Ally to People Who Look Like Me

By Amber Luckett | Aug 6, 2020

It’s been a little over a month since I started my role as an Associate at A.wordsmith, and I must say it’s been one heck of a transition. As if starting a new job from home during a deadly pandemic wasn’t enough, I’m also faced with the unchanging reality of being a Black woman in […]

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