Blog

Join us in conversation on the topics we believe matter...to our industry, our city and our society.

Happy Mother’s Day

By Gretchen Hoffman | May 10, 2019

We’d like to take a moment to thank all of the moms and mother figures in our lives – you continue to inspire us each and every day. Happy Mother’s Day! Ann Dear Mom, There really aren’t words that accurately sum up just how much I love you.  Even though I’m raising girls of my […]

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You Don’t Need to be a Journalist to Write Well – Tips to Improve Your Writing

By Hannah Sewell | May 1, 2019

In today’s world, we’re writing constantly. Texts, social media, emails – they all involve writing, and you don’t have to be a professional journalist in order to do it well. At A.wordsmith, writing takes up a large portion of our day. Whether we’re authoring a blog, white paper or press release, it’s important that we […]

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Where to Dine Al Fresco in Portland

By Natalie O'Grady | Apr 16, 2019

Summer’s just around the corner in Portland (despite those April showers), and we’re already daydreaming of patio season. Portland has a multitude of al fresco dining options that can be enjoy late spring through fall. It’s not all breweries (though we’re huge fans of those), either. Here’s our recommendations for where to get some sunshine […]

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Our favorite April Fool’s Jokes from 2019

By Savanna Frimoth | Apr 2, 2019

Each year, April Fool’s Day offers an opportunity to infuse fun and humor into the corporate world. Successful April Fool’s Day jokes can build rapport with target audiences, boost engagement on social media and even earn press coverage! However, if executed incorrectly or in poor taste, April Fool’s jokes can have the exact opposite effect. […]

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“Like a Boss” Coffee Chat Rewind: Keeping it Real in Portland

By Ann Smith | Mar 6, 2019

Last Tuesday we had another great “Like a Boss” Coffee Chat, this time focused on all things Portland. Thanks to Ken Boddie, Aaron Ward, Angela Jackson and Andy Nelson for making up our fantastic panel. We discussed everything from the city’s infrastructure and business landscape to the housing crisis and volunteer opportunities. Below are a […]

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Key to Growth: Team Offsites

By Addy Torian | Feb 28, 2019

A couple of times a year, we’ll lock up the office and meet at an offsite location for a full day of reflection, teambuilding and forward-thinking goal setting. These offsites are essential to the firm’s growth and the development of the team – allowing us to take a step back from the day-to-day grind and […]

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Firm Happenings & New Beginnings

By Ann Smith | Feb 14, 2019

How can it already be the middle of February? While 2018 was great for A.wordsmith, I was excited to jump into 2019 with a freshness that only exists at the start of a new year. And what a year it’s shaping up to be!   A Milestone Kind of Year In a few months we will […]

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What Fortnite’s Massively Successful In-Game Concert Means for Brands

By Natalie O'Grady | Feb 13, 2019

If you’ve been in the vicinity of anyone aged 10 to 15-years-old in the last year, you’ve likely heard about Fortnite. The free-to-play game (with an option to pay $10 every 10 weeks to participate in additional game challenges, and a shop to purchase character outfits and tools) is a “battle royale” featuring various gaming modes […]

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Why Your Content Needs a Narrative, and Some Tips for Writing One

By Sean Carpenter | Feb 11, 2019

How many emails, news stories and other pieces of content do you read a day? I’m willing to bet it’s somewhere in the ballpark of almost a hundred. More importantly, how many of them do you remember? Probably not many—because your attention wasn’t held for long. That’s fine since not all content is created to […]

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How to Make Your Meetings More Engaging

By Hannah Sewell | Feb 7, 2019

Everyone knows meetings can be draining. The A.wordsmith team has a lot of meetings (client, internal, etc.) and we’ve learned a few tricks for keeping everyone engaged along the way. Here are some simple things to incorporate into meetings for maximum productivity.   Set an agenda and stick to it Agendas are a great way to […]

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