Blog

Join us in conversation on the topics we believe matter...to our industry, our city and our society.

Our 2019 Resolutions

By Hannah Sewell | Jan 4, 2019

Happy New Year! Everyone on the team here at A.wordsmith had a fun-filled holiday season, including trips to Tennessee and Alaska, celebrating one year of marriage, snowshoeing with family and eating – a lot. Now that 2019 is upon us, we’ve put together some of our goals for this year. We’re looking forward to holding […]

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Five Creative Marketing Campaigns that Crushed 2018

By Hannah Sewell | Dec 21, 2018

As 2018 comes to a close, we’re taking a moment to reflect on all the creative work we’ve observed this year. Below we’ve shared a list of five companies that crushed their marketing efforts in 2018. IHOP (or IHOb) The well-known restaurant temporarily changed its name in July 2018 from IHOP to IHOb to generate […]

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Coffee Chat Rewind: When the Day Job Isn’t Enough

By Ann Smith | Dec 12, 2018

I know that for me there are many days when I feel like I couldn’t possibly do one more thing. As working professionals holding down careers, kids, businesses – and hopefully some me-time – the hours quickly fill up. However, that isn’t to say that there isn’t a spark deep inside waiting to be ignited. At […]

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Happy Thanksgiving!

By Kris Travis | Nov 20, 2018

As the A.wordsmith team prepares for the start of the holiday season, we’re exchanging recipes, discussing travel plans, and hustling to meet end-of-year deadlines. We’re also reflecting on what tops each of our gratitude lists this year. Whether it’s a big party with lots of family and friends, or a quiet and introspective day off, […]

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A.wordsmith’s Autumn Reads

By Savanna Frimoth | Oct 19, 2018

Fall is the perfect time to refresh your reading list. Our team loves a good book and we’ve shared some of our recent favorites below. Happy reading! Sean: Bad Blood: Secrets and Lies in a Silicon Valley Startup, by John Carreyrou I recently read Bad Blood, a book detailing the Theranos fiasco. It’s so interesting to […]

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How to Have a Perfect Autumn in Portland

By Natalie O'Grady | Oct 2, 2018

The fall season has officially arrived, and the beautiful Pacific Northwest weather means Portlanders get to enjoy an extended season of rooftop patios, hiking and U-Pick harvesting. Autumn is pretty popular amongst the A.wordsmith team, and we’ve got a full to-do list for our next few months! Hailey My favorite place to head to in […]

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Coffee Chat Rewind: Journalism Done Right!

By Ann Smith | Sep 28, 2018

This week we teamed up with PRSA Oregon for our September “Like a Boss” Coffee Chat on the topic of Journalism Done Right. We had an amazing panel of respected journalists who shared their insights, recommendations and thoughts on the state of the media today, including breaking news, social and digital content and that pesky […]

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A few of our favorite [Portland] things

By Ann Smith | Sep 12, 2018

It was exciting to see the second edition of my book, “100 Things to do in Portland, Before You Die” roll off the presses last month. It may sound cliché, but I really do believe there’s something in this book for everyone—whether you’ve lived in Portland all your life or are just here visiting for […]

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Teamwork Makes the Dream Work

By Addy Torian | Jul 22, 2018

Team-building activities are an important part of every office. Taking the time to connect on a personal level outside the normal day-to-day routine will strengthen relationships, encourage better communication, boost productivity and foster a more collaborative work environment. Here at A.wordsmith, we engage in several out-of-office events throughout the year that all contribute to our […]

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Why Podcasts May Be The Best Channel for Your Message

By Hannah Sewell | Jul 12, 2018

When it comes to securing media coverage, traditional and digital media is a great option for most companies to get their message out in front of a large audience. However, if you’re digging into your metrics and finding that your media relations efforts aren’t getting business results, it may be time to consider alternative channels […]

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