3 Tips for Aspiring PR Pros

By Sophia Padua | Aug 2, 2021

As the final year of college approaches for aspiring PR pros, so does the stress of preparing for a career after graduation. Students often fear that they are behind, or that they do not have the experience necessary to land a job right out of school. However, as a recent college graduate who dove headfirst […]

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A Crash Course in Crisis Communications

By Katie Brotherton | May 5, 2021

Between an ongoing pandemic and increasing socioeconomic volatility, the past 18 months have served as a crash course in crisis communications. Leaders, companies and brands are constantly tossed into the proverbial deep end as a merciless sink-or-swim test that disrupts the economy, financial markets and global supply chains. Yet, many can credit excellence in crisis communications […]

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4 Mediums to Add to Your B2B PR Plan This Year

By Natalie O'Grady | Mar 30, 2021

2020 permanently changed the media landscape. As the journalism world continues to face mass layoffs and downsizing, those that remain are burdened with higher workloads than ever before. It’s always been important to make sure your pitches are targeted and relevant for journalists you reach out to, but this new era makes it an imperative. And even […]

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The Benefits of Digital PR

By Alexes Jones | Mar 19, 2021

Public Relations is a growing field that encompasses a variety of strategies and tactics. Traditionally, clients come to a PR team to get media coverage, writing assistance or to create a campaign. While these are still the primary focus for some firms, more clients are turning to digital PR as a means of growing their […]

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Dear College Seniors: My Advice to the Class of 2021

By Alexes Jones | Jan 21, 2021

My start as a P.R. professional has been a bit non-traditional. I am a full-time senior in college and a full-time public relations associate – who also started her career in the middle of a global pandemic. My days are filled with client calls and media outreach, while my nights are spent reading textbooks and […]

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4 Resources for Writing Inclusively

By Lexi Foldenauer | Dec 15, 2020

Writing with an inclusive lens takes practice and intentionality, particularly if you are a member of a privileged group. As PR and communications professionals, we have an opportunity to influence social conversation and make an impact through our writing and communication. Diversity, equity and inclusion should be at the forefront of everything we do as […]

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Tips for Talking Politics: PR Edition

By Amber Luckett | Dec 2, 2020

Over the past month, we have all watched one of the most highly anticipated presidential elections play out before us. It’s been stressful, confusing, messy, and hard, and in many of our cases, it’s probably led to some pretty intense and emotionally charged conversations. As PR professionals, we’re taught to tap into our emotional intelligence […]

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How the PR industry should behave post-election

By Alexes Jones | Nov 17, 2020

After months of ads, rallies and debates, the 2020 presidential election has been called. However, with President Trump’s claims of voter fraud and a slew of lawsuits to boot, a recount in some states is inevitable. It is safe to say that the election chaos is here for the long haul. So, where does this […]

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How Communications Professionals Can Navigate Ambiguity

By Hailey Rae Swalley | Oct 16, 2020

As communications professionals, it’s extremely common for us to work in ambiguous situations. Whether you’re working on a fast-moving media opportunity or a project that’s still being defined, uncertainty is an everyday part of our roles – and it can make it challenging to be creative and proactive.  Working within a low-information environment doesn’t have […]

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Five Ways to Master Compassionate Internal Communications

By Lisa Hildebrandt | Jun 8, 2020

We’ve all heard the phrase “change is the only constant.” Yet in this era of exponential evolution, change is no longer constant. It’s the variable and ever-accelerating force that compels leaders to redirect visions, stay the course or chart new paths forward. And today, as civic unrest, systemic racial injustice and a global pandemic takes precedence, it […]

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How to Get Started with Contributed Articles

By Candace Brady | May 14, 2020

We’re firm believers that thought leadership is a worthwhile investment for brands. It allows you to share your expertise and educate a broader audience while bringing awareness to what you do. One of the key ways we showcase our clients’ thought leadership is through contributed articles, which differ in a number of ways from other […]

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Does Your Messaging Need a Refresh?

By Gretchen Hoffman | May 5, 2020

COVID-19 has shown us that conditions can change overnight. While external factors that include your industry, your customer base and your geography (and that of your customers) have dictated the extent to which your business has been affected,  chances are that you’ve among the majority of businesses that have already adjusted at least some of their […]

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