How to Create a Winning Thought Leadership PR Campaign

By Ann Smith | Jun 3, 2025

Thought leadership works best when it’s more than a buzzword. It’s a strategic PR effort designed to position your brand — and the humans behind it — as voices of authority, clarity, and forward-thinking. But what does a great thought leadership campaign look like from start to finish? Here’s our guide to building a winning […]

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Top 5 Hospitality PR Trends in 2025

By Ann Smith | May 24, 2025

The hospitality world is always evolving but in 2025, the shift is more about meaning than novelty. Travelers are craving connection, experience and values alignment. Hospitality brands that understand this are rewriting the rules of PR. Here are five trends we’re seeing in hospitality PR right now: 1. Local Storytelling Wins Forget the broad strokes. […]

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How to Pitch Thought Leadership (So Editors Actually Say Yes)

By Ann Smith | Apr 10, 2025

Thought leadership isn’t just about being smart — it’s about being seen as smart in the right places. Whether you’re trying to land an op-ed, podcast interview, or byline in a top-tier outlet, your pitch needs to do more than explain what you know. It needs to tell a story that connects your expertise to […]

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The Trump White House and its Press Corps

By Ann Smith | Mar 6, 2025

Last week it was announced that President Trump’s administration plans to change the way the White House press corps is constructed, breaking what is a long-standing process and structure created to ensure freedom of press in this country.  It gave me pause as I thought about all of the incredible moments in our country’s history when […]

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5 Ways Hospitality Businesses Can Ace Holiday Season Marketing Campaigns 

By Jessie Levine | Nov 21, 2023

For hospitality businesses including hotels, restaurants, and bars, the holidays can be a particularly stressful time of year. One aspect that doesn’t have to be stressful is developing and executing a holiday season marketing plan. Here we sprinkle a bit of holiday magic and detail five fool-proof ways to ace your hospitality brand’s marketing campaign.  […]

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Five Reasons to Hire a Boutique Agency 

By Anna Newman | Oct 25, 2023

Sometimes small does equal mighty.   When choosing a PR firm to represent your business, you want a partner that will give you the most bang for your buck, garner real results and treat you like you’re their most important client. While bigger agencies often have the appeal of things like expanded in-house services, integrating […]

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Making Your Story Stick in the Summertime

By Ann Smith | Jul 11, 2023

It’s that time of year when the days are long, but the time is oh, so short! We are all eager to maximize the weeks with no school regimes or weather snafus. But despite summer and all of its glory, the show must go on! Clients still have stories to tell and us PR pros […]

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Strong Media Relations Key to Long-term PR Success

By Kyle Mallory | May 9, 2023

Building strong relationships with media is critical to the success of any PR campaign. In today’s competitive media landscape, it’smore important than ever to develop and maintain strong relationships with journalists, editors, and content producers. I started my career in news, working both for a newspaper as well as a local TV station, and it provided a […]

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Why Taylor Swift is a PR Mastermind

By Lisa Hildebrandt | Apr 6, 2023

I laid the groundwork, and then just like clockworkThe dominoes cascaded in a lineWhat if I told you I’m a mastermind?And now you’re mineIt was all by design‘Cause I’m a mastermind – Taylor Swift Unless you’ve been living under a rock, you’ve likely seen the headlines chronicling Taylor Swift’s Eras Tour, her recent iHeartRadio Innovator […]

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Why Your Brand Needs Micro-influencers

By Anna Newman | Mar 6, 2023

Influencer marketing holds tremendous potential to drive visibility of brands. Today, brands have nearly unlimited choices of influencers with follower counts of all sizes. Many businesses today automatically assume that a bigger follower count will equate to greater reach and engagement to their target audience but this isn’t always the case.   If you’re new to […]

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Press Releases Still Working in 2022 

By Kyle Mallory | Aug 22, 2022

Press releases are dead. Long live press releases!   Historically, press releases have proven a valuable vehicle for delivering client news to media of all ilk.   Even in 2022, with the myriad of ways in which we communicate with each other – social media, email, phone, digital platforms of all kinds – press releases still matter […]

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Building a Targeted Media List: What Is It and Why Is It Necessary? 

By Alexes Jones | Mar 31, 2022

Media relations is a sizeable part of what we do as public relations professionals. Clients entrust us to secure media coverage based on our expertise and relationships with local and national media. What we ultimately deliver to them is a nicely packaged media opportunity, but what they don’t see is the strategy and processes that […]

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