The Do’s and Don’ts of Emailing Journalists

By Hannah Sewell | Jan 31, 2019

Emailing is a great way to communicate, it’s fast and efficient. However, when done incorrectly, your email may be ignored or deleted and the journalist may be less likely to open subsequent emails – and you want them to stay open to future ideas. As a public relations firm, we’ve had a lot of experience […]

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When is a Press Release the Right Way to Share Your Message?

By Hailey Paquette | May 3, 2018

“Can we draft a press release on this?” is a question PR pros hear every day. Press releases have a time and a place – but they aren’t always the most effective method to get your message across. There are two primary occasions when a press release is the best way to tell your story […]

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Five Steps to a Broadcast Segment

By Savanna Frimoth | Apr 25, 2018

Local broadcast stations are a great opportunity for local businesses to share about their expertise. Here are a few tips for working with broadcast.   1. Set expectations There are many parallels between print, radio and TV broadcast, but some things are simply different. Establishing expectations about the way broadcast works is important. TV broadcast […]

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Media Relations: Interview Tips

By Lisa Lavora-De Beule | Nov 30, 2017

You’ve got your media interview date set. Great! Now what? The following are a few pointers to keep in mind before and during the interview. Before the interview: Take the time to prepare – As the saying goes, “Success is where preparation and opportunity meet.” Before the interview takes place, do the necessary prep work. Familiarize […]

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3 Ways Glossier is Owning their Strategic Communications

By Savanna Frimoth | Sep 5, 2017

Emily Weiss, Founder and CEO of Glossier Image credit: Photographed by Nigel Parry; Grooming: Hair by Cecilia Romero for Exclusive Artists & Makeup by Aliana Lopez. Entrepreneur, September 2017   Working in the field of PR and communications, it’s interesting and refreshing to observe companies who “get it”. I have to admit to personally being […]

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Can PR Be Automated?

By A.wordsmith | Jun 21, 2017

As politicians bicker about job growth and immigration, it’s become increasingly clear that the real threat to our current economic and social structure is automation and robotization. In the wake of this realization, workers around the world are asking the question: Will I be replaced by a machine? Can PR Be Automated? In PR, the […]

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The CEO's role in a brand crisis

By Natalie O'Grady | Apr 24, 2017

In the middle of a crisis for your brand, who do you want facing the public and weathering the storm? The instinctual answer might be your CEO. However, even in the midst of an exceptionally terrible time for your brand, someone other than your CEO could be a better option to help communicate with the […]

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How to tie your social media strategy to your SEO

By Natalie O'Grady | Jan 30, 2017

Public relations and marketing professionals have learned over the last few years that they can’t exist in silos and get exceptional results for their brands. Integrated strategies are vital for success. PR and marketing live in different sandboxes, but they have to learn how to play well together. This is particularly clear with the relationship […]

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Download our Social Analytics POV

By Natalie O'Grady | Jan 26, 2017

“Today, knowledge has power. It controls access to opportunity and advancement.” – Peter Drucker More than ever, public relations professionals are working to quantify PR’s value for their clients. This can be difficult for a number of public relations tactics, but social media is notoriously hard to pin down in terms of ROI. Executives and […]

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Authenticity and PR

By Savanna Frimoth | Jan 17, 2017

You’ll often hear that public relations is an industry built on relationships. This is true, but there is an added element that goes hand-in-hand with relationships—authenticity. In an age of curated social media posts (#blessed) and glossy corporate stories sans reference to long hours and employee burnout, consumers are left feeling dubious and duped. Instead […]

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Let it go: don't worry about control on social media

By Natalie O'Grady | Jan 9, 2017

Brands put a lot of work into fine tuning their voice, and can understandably be protective of their image. Companies want their audience to talk about them a certain way, and marketing, advertising, and public relations all work together in the hopes of achieving positive buzz and brand loyalty. However, brands often have trouble getting […]

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3 Ways to Make the Most of December

By Savanna Frimoth | Dec 12, 2016

2016 has been nothing if not eventful. Whether you felt this year dragged on forever or thought it went by in the blink of an eye, the end is quickly approaching. When I was younger, my dad jokingly referred to tendencies to hibernate and indulge in holiday sweets as “cookie foot”. While December is a […]

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