Influencer marketing holds tremendous potential to drive visibility of brands. Today, brands have nearly unlimited choices of influencers with follower counts of all sizes. Many businesses today automatically assume that a bigger follower count will equate to greater reach and engagement to their target audience but this isn’t always the case. If you’re new to […]
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Press releases are dead. Long live press releases! Historically, press releases have proven a valuable vehicle for delivering client news to media of all ilk. Even in 2022, with the myriad of ways in which we communicate with each other – social media, email, phone, digital platforms of all kinds – press releases still matter […]
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Media relations is a sizeable part of what we do as public relations professionals. Clients entrust us to secure media coverage based on our expertise and relationships with local and national media. What we ultimately deliver to them is a nicely packaged media opportunity, but what they don’t see is the strategy and processes that […]
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Socioeconomic unrest, the great resignation, and the pandemic have given rise to a pivotal, branding defining time. Now more than ever, an organization’s every action (or inaction) is highly scrutinized, and the critical importance of PR has been magnified. Against this backdrop, PR leaders are called to rethink their crisis communications strategies and guide clients […]
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As the final year of college approaches for aspiring PR pros, so does the stress of preparing for a career after graduation. Students often fear that they are behind, or that they do not have the experience necessary to land a job right out of school. However, as a recent college graduate who dove headfirst […]
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Between an ongoing pandemic and increasing socioeconomic volatility, the past 18 months have served as a crash course in crisis communications. Leaders, companies and brands are constantly tossed into the proverbial deep end as a merciless sink-or-swim test that disrupts the economy, financial markets and global supply chains. Yet, many can credit excellence in crisis communications […]
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2020 permanently changed the media landscape. As the journalism world continues to face mass layoffs and downsizing, those that remain are burdened with higher workloads than ever before. It’s always been important to make sure your pitches are targeted and relevant for journalists you reach out to, but this new era makes it an imperative. And even […]
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Public Relations is a growing field that encompasses a variety of strategies and tactics. Traditionally, clients come to a PR team to get media coverage, writing assistance or to create a campaign. While these are still the primary focus for some firms, more clients are turning to digital PR as a means of growing their […]
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My start as a P.R. professional has been a bit non-traditional. I am a full-time senior in college and a full-time public relations associate – who also started her career in the middle of a global pandemic. My days are filled with client calls and media outreach, while my nights are spent reading textbooks and […]
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Writing with an inclusive lens takes practice and intentionality, particularly if you are a member of a privileged group. As PR and communications professionals, we have an opportunity to influence social conversation and make an impact through our writing and communication. Diversity, equity and inclusion should be at the forefront of everything we do as […]
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Over the past month, we have all watched one of the most highly anticipated presidential elections play out before us. It’s been stressful, confusing, messy, and hard, and in many of our cases, it’s probably led to some pretty intense and emotionally charged conversations. As PR professionals, we’re taught to tap into our emotional intelligence […]
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After months of ads, rallies and debates, the 2020 presidential election has been called. However, with President Trump’s claims of voter fraud and a slew of lawsuits to boot, a recount in some states is inevitable. It is safe to say that the election chaos is here for the long haul. So, where does this […]
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