Dear College Seniors: My Advice to the Class of 2021

By Alexes Jones | Jan 21, 2021

My start as a P.R. professional has been a bit non-traditional. I am a full-time senior in college and a full-time public relations associate – who also started her career in the middle of a global pandemic. My days are filled with client calls and media outreach, while my nights are spent reading textbooks and […]

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4 Resources for Writing Inclusively

By Lexi Foldenauer | Dec 15, 2020

Writing with an inclusive lens takes practice and intentionality, particularly if you are a member of a privileged group. As PR and communications professionals, we have an opportunity to influence social conversation and make an impact through our writing and communication. Diversity, equity and inclusion should be at the forefront of everything we do as […]

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Tips for Talking Politics: PR Edition

By Amber Luckett | Dec 2, 2020

Over the past month, we have all watched one of the most highly anticipated presidential elections play out before us. It’s been stressful, confusing, messy, and hard, and in many of our cases, it’s probably led to some pretty intense and emotionally charged conversations. As PR professionals, we’re taught to tap into our emotional intelligence […]

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How the PR industry should behave post-election

By Alexes Jones | Nov 17, 2020

After months of ads, rallies and debates, the 2020 presidential election has been called. However, with President Trump’s claims of voter fraud and a slew of lawsuits to boot, a recount in some states is inevitable. It is safe to say that the election chaos is here for the long haul. So, where does this […]

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How Communications Professionals Can Navigate Ambiguity

By Hailey Rae Swalley | Oct 16, 2020

As communications professionals, it’s extremely common for us to work in ambiguous situations. Whether you’re working on a fast-moving media opportunity or a project that’s still being defined, uncertainty is an everyday part of our roles – and it can make it challenging to be creative and proactive.  Working within a low-information environment doesn’t have […]

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Five Ways to Master Compassionate Internal Communications

By Lisa Hildebrandt | Jun 8, 2020

We’ve all heard the phrase “change is the only constant.” Yet in this era of exponential evolution, change is no longer constant. It’s the variable and ever-accelerating force that compels leaders to redirect visions, stay the course or chart new paths forward. And today, as civic unrest, systemic racial injustice and a global pandemic takes precedence, it […]

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How to Get Started with Contributed Articles

By Candace Brady | May 14, 2020

We’re firm believers that thought leadership is a worthwhile investment for brands. It allows you to share your expertise and educate a broader audience while bringing awareness to what you do. One of the key ways we showcase our clients’ thought leadership is through contributed articles, which differ in a number of ways from other […]

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Does Your Messaging Need a Refresh?

By Gretchen Hoffman | May 5, 2020

COVID-19 has shown us that conditions can change overnight. While external factors that include your industry, your customer base and your geography (and that of your customers) have dictated the extent to which your business has been affected,  chances are that you’ve among the majority of businesses that have already adjusted at least some of their […]

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The Do’s and Don’ts of Emailing Journalists

By Hannah Braly | Jan 31, 2019

Emailing is a great way to communicate, it’s fast and efficient. However, when done incorrectly, your email may be ignored or deleted and the journalist may be less likely to open subsequent emails – and you want them to stay open to future ideas. As a public relations firm, we’ve had a lot of experience […]

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When is a Press Release the Right Way to Share Your Message?

By Hailey Rae Swalley | May 3, 2018

“Can we draft a press release on this?” is a question PR pros hear every day. Press releases have a time and a place – but they aren’t always the most effective method to get your message across. There are two primary occasions when a press release is the best way to tell your story […]

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Five Steps to a Broadcast Segment

By Savanna Frimoth | Apr 25, 2018

Local broadcast stations are a great opportunity for local businesses to share about their expertise. Here are a few tips for working with broadcast.   1. Set expectations There are many parallels between print, radio and TV broadcast, but some things are simply different. Establishing expectations about the way broadcast works is important. TV broadcast […]

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Media Relations: Interview Tips

By Lisa Lavora-De Beule | Nov 30, 2017

You’ve got your media interview date set. Great! Now what? The following are a few pointers to keep in mind before and during the interview. Before the interview: Take the time to prepare – As the saying goes, “Success is where preparation and opportunity meet.” Before the interview takes place, do the necessary prep work. Familiarize […]

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