Our favorite April Fool’s Jokes from 2019

By Savanna Frimoth | Apr 2, 2019

Each year, April Fool’s Day offers an opportunity to infuse fun and humor into the corporate world. Successful April Fool’s Day jokes can build rapport with target audiences, boost engagement on social media and even earn press coverage! However, if executed incorrectly or in poor taste, April Fool’s jokes can have the exact opposite effect. […]

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The Do’s and Don’ts of Emailing Journalists

By Hannah Sewell | Jan 31, 2019

Emailing is a great way to communicate, it’s fast and efficient. However, when done incorrectly, your email may be ignored or deleted and the journalist may be less likely to open subsequent emails – and you want them to stay open to future ideas. As a public relations firm, we’ve had a lot of experience […]

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A Handy Flowchart for Exclamation Point Overuse

By Mary Gorretta | Feb 26, 2015

In written communication, particularly emails, one of the hardest challenges can be conveying your tone of voice. How many times have you read an email wondering if the sender is angry, annoyed, snappish or maybe just being brief? I know in many cases, I overcompensate for this by using an exclamation point to show how […]

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‘Office Housework’ – Addressing Gender Stereotypes Within the Workplace

By Lisa Lavora-De Beule | Feb 12, 2015

In a recent op-ed essay in The New York Times, Facebook’s chief operating officer, Sheryl Sandberg and Wharton Business School professor Adam Grant, address the issue of “office housework.” This piece is the third within a four-part series about women in the workplace. In it, Sandberg and Grant state that regardless of their role within […]

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How PR Can Save Us from the Anti-vaccination Movement

By Kelda Rericha | Jan 27, 2015

Thanks to a measles outbreak at the happiest place on earth, our news feeds have all been filled with what we already know: vaccines work and are safe, but some people — primarily between 2000 and 2011 — opted to not vaccinate their children, and now we’re paying the price. The “why” has been examined […]

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New McDonalds Ad Tugs at Heartstrings but Receives Criticism

By Mary Gorretta | Jan 16, 2015

Did see you see McDonalds’ new heartwarming commercial while watching the Golden Globes or NFL playoffs earlier this week? I admit that I liked it. The heartfelt ad showed a photo montage of messages posted on various McDonald’s signboards by some of the fast food restaurant’s franchises, including “Thank you Veterans”, “We Remember 9/11”, “Boston […]

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Campaign Ads of 2014

By Ann Smith | Nov 4, 2014

November 4th has arrived and after today you no longer have to listen to the campaign advertisements, at least for awhile. Although these advertisements address some of the issues with each campaign candidate or proposition measure, they can be overbearing, aggressive, and sometimes pushing the truth. NPR’s Alisa Chang, recently reported on the “2014 Campaign […]

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Design & Happiness

By Kris Travis | Oct 28, 2014

Design Week Portland 2014 was great fun, and I felt lucky to attend the sold-out talk by Stefan Sagmeister on Design & Happiness. The Austrian-born designer has been a design “rockstar” for decades, but when he’s not working for clients of Sagmeister & Walsh, he’s studying how we attain happiness. His ultimate goal is a […]

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Monica Lewinsky's Back in the Media

By Ann Smith | Oct 22, 2014

Many know the name Monica Lewinsky. Over 16 years ago in 1998, the details of her affair with President Bill Clinton became public knowledge and she has since then lived in the public eye. Her name has even been mentioned in rap lyrics by Beyonce, Eminem, Nicki Minaj and Lil Wayne among others. At the […]

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Your Website in 2015

By Kris Travis | Oct 6, 2014

Do you have any big site redesign plans? As 2015 approaches, many organizations are refreshing their look and functionality. Web design trends are constantly evolving, and web functionality changes are near-impossible to keep up with. But that doesn’t mean you can’t incorporate a handful of the newest features into your site to keep it current. […]

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Not Dead Yet: Magazine Industry Reports 10% YOY Growth in Readership

By Kelda Rericha | Oct 1, 2014

The death of print media has been so widely reported for so long that many of us would never even questions its truth. But the beleaguered magazine industry has released a new report that might prove those assumptions wrong, especially for those with a digital platform. On Monday, the Association of Magazine Media (MPA) released […]

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