At A.wordsmith, we’re always staying one step ahead of PR trends, current news, what’s happening in our clients’ industries and social media best practices. Yet an often overlooked, but equally important element of our jobs, is honing our expertise on the latest Associated Press Style (AP Style) guidelines. While there are many types of writing […]
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Social media managers have always known that a presence on social is important no matter your business size or industry, and the current era has thrown that fact into stark relief. For many businesses forced to temporarily close or limit services during the COVID-19 pandemic, social media is now the only way to connect with […]
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The first days of fall are upon us, and with their return it’s finally time to enjoy cooler temperatures. Here are our favorite ways to celebrate fall. Lisa: “I’m a warm weather girl to my core, but there’s something truly magical about the way the leaves change colors in the fall. Despite the chill in […]
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Summer is finally here, and warm weather brings fond memories of family traditions. Below we’ve shared our favorite summer family traditions – including ones that are still going today. Natalie For a good chunk of my elementary to high school years, we spent a few weeks every summer visiting my grandma and grandpa in Lake […]
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Thanks to the three amazing women — Heidi Yewman, Janice Levenhagen and Angela Earl — who brought all the feels to last week’s “Like a Boss” Coffee Chat on the topic of Women Changing the Conversation. It was a powerful morning that will undoubtably stick with us for a while. Here is what we are […]
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We’d like to take a moment to thank all of the moms and mother figures in our lives – you continue to inspire us each and every day. Happy Mother’s Day! Ann Dear Mom, There really aren’t words that accurately sum up just how much I love you. Even though I’m raising girls of my […]
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Each year, April Fool’s Day offers an opportunity to infuse fun and humor into the corporate world. Successful April Fool’s Day jokes can build rapport with target audiences, boost engagement on social media and even earn press coverage! However, if executed incorrectly or in poor taste, April Fool’s jokes can have the exact opposite effect. […]
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Emailing is a great way to communicate, it’s fast and efficient. However, when done incorrectly, your email may be ignored or deleted and the journalist may be less likely to open subsequent emails – and you want them to stay open to future ideas. As a public relations firm, we’ve had a lot of experience […]
Read MoreIn written communication, particularly emails, one of the hardest challenges can be conveying your tone of voice. How many times have you read an email wondering if the sender is angry, annoyed, snappish or maybe just being brief? I know in many cases, I overcompensate for this by using an exclamation point to show how […]
Read MoreIn a recent op-ed essay in The New York Times, Facebook’s chief operating officer, Sheryl Sandberg and Wharton Business School professor Adam Grant, address the issue of “office housework.” This piece is the third within a four-part series about women in the workplace. In it, Sandberg and Grant state that regardless of their role within […]
Read MoreThanks to a measles outbreak at the happiest place on earth, our news feeds have all been filled with what we already know: vaccines work and are safe, but some people — primarily between 2000 and 2011 — opted to not vaccinate their children, and now we’re paying the price. The “why” has been examined […]
Read MoreDid see you see McDonalds’ new heartwarming commercial while watching the Golden Globes or NFL playoffs earlier this week? I admit that I liked it. The heartfelt ad showed a photo montage of messages posted on various McDonald’s signboards by some of the fast food restaurant’s franchises, including “Thank you Veterans”, “We Remember 9/11”, “Boston […]
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