2021: What We Are Grateful For

By A.wordsmith | Nov 22, 2021

This year we realize how grateful we are for the big – and small – things in life! Happy Thanksgiving from all of us at Team A.wordsmith!   “I will never take for granted the joy of live music, spring break trips and in-real-life school. Grateful to have all of these back in my life.” Ann […]

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October Feature Friday Round-Up

By Kassidy Naone | Nov 19, 2021

Every Friday on our  Instagram, we feature different women-owned, BIPOC or LGBTQ+ Portland-based small businesses. Here are the five amazing businesses we featured throughout the month of October. (Keep them in mind for your upcoming Small Business Saturday shopping!)  A Yen for Chocolate  When Christina Yen was a young professional working in finance, she had a feeling that corporate life was not […]

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The Turning Point: Six Steps to Survive a Corporate Crisis

By Lisa Hildebrandt | Oct 21, 2021

Socioeconomic unrest, the great resignation, and the pandemic have given rise to a pivotal, branding defining time. Now more than ever, an organization’s every action (or inaction) is highly scrutinized, and the critical importance of PR has been magnified. Against this backdrop, PR leaders are called to rethink their crisis communications strategies and guide clients […]

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Who Has Inspired Your Career Path?

By Lexi Foldenauer | Sep 8, 2020

It can be difficult for people to identify one person, event, or piece of advice that singlehandedly propelled them forward on their career path – I know it is for me. Each of our individual stories, obstacles, and experiences shape our unique knowledge and learned expertise. I have been fortunate to encounter different people at […]

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What’s New with AP Style?

By Hannah Braly | Jul 10, 2020

At A.wordsmith, we’re always staying one step ahead of PR trends, current news, what’s happening in our clients’ industries and social media best practices. Yet an often overlooked, but equally important element of our jobs, is honing our expertise on the latest Associated Press Style (AP Style) guidelines. While there are many types of writing […]

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Managing Social Media Strategy During the COVID-19 Pandemic

By Natalie O'Grady | Apr 24, 2020

Social media managers have always known that a presence on social is important no matter your business size or industry, and the current era has thrown that fact into stark relief. For many businesses forced to temporarily close or limit services during the COVID-19 pandemic, social media is now the only way to connect with […]

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Our Favorite Ways to Celebrate Fall

By Hailey Rae Swalley | Sep 24, 2019

The first days of fall are upon us, and with their return it’s finally time to enjoy cooler temperatures. Here are our favorite ways to celebrate fall.   Lisa: “I’m a warm weather girl to my core, but there’s something truly magical about the way the leaves change colors in the fall. Despite the chill in […]

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Our Summer Family Traditions

By Hannah Braly | Jul 26, 2019

Summer is finally here, and warm weather brings fond memories of family traditions. Below we’ve shared our favorite summer family traditions – including ones that are still going today.  Natalie  For a good chunk of my elementary to high school years, we spent a few weeks every summer visiting my grandma and grandpa in Lake […]

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Coffee Chat Rewind: Women Changing the Conversation

By Ann Smith | May 29, 2019

Thanks to the three amazing women — Heidi Yewman, Janice Levenhagen and Angela Earl — who brought all the feels to last week’s “Like a Boss” Coffee Chat on the topic of Women Changing the Conversation. It was a powerful morning that will undoubtably stick with us for a while. Here is what we are […]

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Happy Mother’s Day

By Gretchen Hoffman | May 10, 2019

We’d like to take a moment to thank all of the moms and mother figures in our lives – you continue to inspire us each and every day. Happy Mother’s Day! Ann Dear Mom, There really aren’t words that accurately sum up just how much I love you.  Even though I’m raising girls of my […]

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Our favorite April Fool’s Jokes from 2019

By Savanna Frimoth | Apr 2, 2019

Each year, April Fool’s Day offers an opportunity to infuse fun and humor into the corporate world. Successful April Fool’s Day jokes can build rapport with target audiences, boost engagement on social media and even earn press coverage! However, if executed incorrectly or in poor taste, April Fool’s jokes can have the exact opposite effect. […]

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The Do’s and Don’ts of Emailing Journalists

By Hannah Braly | Jan 31, 2019

Emailing is a great way to communicate, it’s fast and efficient. However, when done incorrectly, your email may be ignored or deleted and the journalist may be less likely to open subsequent emails – and you want them to stay open to future ideas. As a public relations firm, we’ve had a lot of experience […]

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