Our favorite April Fool’s Jokes from 2019

By Savanna Frimoth | Apr 2, 2019

Each year, April Fool’s Day offers an opportunity to infuse fun and humor into the corporate world. Successful April Fool’s Day jokes can build rapport with target audiences, boost engagement on social media and even earn press coverage! However, if executed incorrectly or in poor taste, April Fool’s jokes can have the exact opposite effect. […]

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Portland Event Round-up

By Savanna Frimoth | Feb 5, 2019

We’re sharing a round-up of upcoming Portland events to get us through the end of winter! From Michelle Obama’s book tour to the Portland Business Journal’s Power Breakfast to the Portland Night Market – there’s something for everyone. We’ll see you around town! Portland Night Market– February 8th– 9th Think of the Portland Night Market […]

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A.wordsmith’s Autumn Reads

By Savanna Frimoth | Oct 19, 2018

Fall is the perfect time to refresh your reading list. Our team loves a good book and we’ve shared some of our recent favorites below. Happy reading! Sean: Bad Blood: Secrets and Lies in a Silicon Valley Startup, by John Carreyrou I recently read Bad Blood, a book detailing the Theranos fiasco. It’s so interesting to […]

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Five Steps to a Broadcast Segment

By Savanna Frimoth | Apr 25, 2018

Local broadcast stations are a great opportunity for local businesses to share about their expertise. Here are a few tips for working with broadcast.   1. Set expectations There are many parallels between print, radio and TV broadcast, but some things are simply different. Establishing expectations about the way broadcast works is important. TV broadcast […]

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Happy Valentine’s Day!

By Savanna Frimoth | Feb 16, 2018

In honor of Valentine’s Day, we’re sharing our ideal dates in and around Portland. Whether you’re treating yourself or spending time with your special person, there’s something on this list for everyone! Ann: Nostrana My husband and I had our very first date on February 13 – the thought of it being actually on Valentine’s […]

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3 Ways Glossier is Owning their Strategic Communications

By Savanna Frimoth | Sep 5, 2017

Emily Weiss, Founder and CEO of Glossier Image credit: Photographed by Nigel Parry; Grooming: Hair by Cecilia Romero for Exclusive Artists & Makeup by Aliana Lopez. Entrepreneur, September 2017   Working in the field of PR and communications, it’s interesting and refreshing to observe companies who “get it”. I have to admit to personally being […]

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Women’s History Month Wrap-Up: 4 Brands Celebrating Women

By Savanna Frimoth | Mar 27, 2017

International Woman’s Day has come and gone, and we’re approaching the end of Women’s History Month. Over the last few weeks companies and brands throughout the country and world have been celebrating women. Using a variety of strategies, many businesses utilized International Women’s Day and Women’s History Month to announce ongoing initiatives, campaigns or a […]

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4 Considerations for Contributed Content

By Savanna Frimoth | Feb 1, 2017

Cision named contributor marketing as one of the top trends for 2017.  Contributed content is an incredibly useful tool for PR pros—whether you’re looking to raise the profile of your client or your agency. Contributed marketing is creating content then pitching it to appropriate outlets.  The demand for content is rapidly increasing. The Atlantic reported […]

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Authenticity and PR

By Savanna Frimoth | Jan 17, 2017

You’ll often hear that public relations is an industry built on relationships. This is true, but there is an added element that goes hand-in-hand with relationships—authenticity. In an age of curated social media posts (#blessed) and glossy corporate stories sans reference to long hours and employee burnout, consumers are left feeling dubious and duped. Instead […]

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3 Ways to Make the Most of December

By Savanna Frimoth | Dec 12, 2016

2016 has been nothing if not eventful. Whether you felt this year dragged on forever or thought it went by in the blink of an eye, the end is quickly approaching. When I was younger, my dad jokingly referred to tendencies to hibernate and indulge in holiday sweets as “cookie foot”. While December is a […]

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What Public Relations is Teaching Me

By Savanna Frimoth | Nov 16, 2016

Six months ago I confidentially strode across a stage and collected my diploma. While I now possess a piece of paper that claims I’ve learned, I definitely didn’t stop learning after graduating. After several months working for a public relations agency, here’s what PR is teaching me. Relationships are Key Public relations is an industry […]

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Top 4 Takeaways from Art + Science of Storytelling across Platforms

By Savanna Frimoth | Sep 19, 2016

I recently had the opportunity to attend a PRSA webinar presented by Geoff Livingston and Andrew Gilman called the Art and Science of Storytelling across Platforms. Given that a huge portion of a PR professional’s job is crafting stories for their clients, this topic was relevant and applicable. Here are my top takeaways from the […]

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