Why Color Theory Matters on Social Media

By Natalie O'Grady | Aug 8, 2019

Images are king on social media. The 3.2 billion active users across all platforms are eager for relevant content, and imagery is an essential piece of capturing their attention. 65% of people retain information they saw paired with an image, compared to 10% of people who simply heard a piece of information. Facebook posts with images receive […]

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What We’re Reading: Interesting and Inspiring Articles

By Savanna Frimoth | Jul 18, 2019

Below we’ve shared some recent articles we read and enjoyed. From strong women in sports, to gardening, outdoor education and memes, there’s something for everyone!  Kris:  How Hydroponic School Gardens Can Cultivate Food Justice, Year-Round This article from NPR’s “The Salt” section showcases the interesting ways some schools are using indoor gardening to teach students about […]

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Five Creative Marketing Campaigns that Crushed 2018

By Hannah Sewell | Dec 21, 2018

As 2018 comes to a close, we’re taking a moment to reflect on all the creative work we’ve observed this year. Below we’ve shared a list of five companies that crushed their marketing efforts in 2018. IHOP (or IHOb) The well-known restaurant temporarily changed its name in July 2018 from IHOP to IHOb to generate […]

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3 Ways Glossier is Owning their Strategic Communications

By Savanna Frimoth | Sep 5, 2017

Emily Weiss, Founder and CEO of Glossier Image credit: Photographed by Nigel Parry; Grooming: Hair by Cecilia Romero for Exclusive Artists & Makeup by Aliana Lopez. Entrepreneur, September 2017   Working in the field of PR and communications, it’s interesting and refreshing to observe companies who “get it”. I have to admit to personally being […]

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3 examples of PR crises from well-intentioned brands

By Natalie O'Grady | Aug 29, 2017

Most brands understand the need for PR crisis plans, and build strategies around a number of scenarios; an employee goes rogue, a customer takes up a personal vendetta on social media, etc. What many don’t plan for, however, is their own well-intentioned ad campaigns turning against them. When launching a new ad strategy, many marketers’ […]

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#TwitterIsDead – or is it?

By Natalie O'Grady | Aug 14, 2017

  Since launching in 2006, Twitter has gone through several identity crises. Starting as an SMS-type messaging system, the platform has grown to be an emergency messaging tool, an engagement platform for live events, and apparently, the platform of choice for announcing domestic and foreign policies by the current President of the United States. With […]

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Top Reaction Gifs for the format's 30th Anniversary

By Hailey Paquette | Jun 16, 2017

In honor of the 30th anniversary of the GIF this week, Facebook has added a GIF button directly to the comment bar – making it easier than ever to interact visually on the platform. It’s hard to deny the impact that GIFs have had in recent years on modern social media culture, no matter what […]

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The Difficult Relationship Between Brands & YouTube Creators

By Natalie O'Grady | Jun 15, 2017

Every day, YouTube users watch nearly 5 billion videos. Since its inception in 2005, YouTube has become a culture-shaping video mecca that has created a new category of “celebrity.” Brands have jumped into the YouTube pool with both feet, taking advantage of those 5 billion daily views with ad buys on the videos of popular […]

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Customer Service on Snapchat

By Natalie O'Grady | May 25, 2017

In its short history, Snapchat has grown from a novelty app to a social media platform in which brands are eager to pioneer new styles of social media campaigns. From branded lens and geofilters, to influencer “story takeovers” and specialized in-app ads, there’s a multitude of ways for brands to utilize Snapchat. Users on Snapchat […]

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Celebrity Endorsements: The Risk for Brands

By Natalie O'Grady | May 15, 2017

Celebrity endorsements have been used by brands since the 1760s, when a savvy pottery and chinaware company used endorsements from royalty to promote their products.  In more recent decades, celebrity endorsement has become a staple for many large brands, like Michael Jordan’s partnership with Nike. As social media has grown into a part of everyday […]

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Influencer Marketing for Small Businesses

By Natalie O'Grady | Mar 29, 2017

Influencer marketing is a priority for brands in 2017. In 2016, influencers emerged as a powerhouse for brands looking to reach millennials in the personalized, authentic way that they desire. Celebrity endorsements have always been a tool for marketers with the right budget, but influencer marketing takes this concept to the next level. It combines […]

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Dark Social: Digital Word of Mouth

By Natalie O'Grady | Mar 10, 2017

“Dark social” isn’t as malicious as it sounds. The term was coined by Alexis Madrigal in an article for The Atlantic in 2012 to describe the sharing of information in emails and instant messengers – sharing that existed long before social media platforms were popular. Social media ROI is getting easier to measure, but dark […]

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