Take a look at this picture of 2014’s most senior leaders at the top 13 PR agencies by revenue, and the top two agencies by revenue growth in 2013: Zero minorities. And just four women in a field where 65-70% of the workforce is female. A lack of diversity has plagued ad and PR agencies […]
Read MoreCrisis communication is a critical skillset for any PR professional. Having the knowledge to protect and defend an organization or individual who is facing a public-facing challenge can often mean the difference between life or death of a public image. Take the recent scandal between Ryan Lochte vs. the city of Rio at the 2016 […]
Read MoreOver the weekend the Summer Olympics in Rio kicked off. Despite much worry leading into the Games over major issues such as safety, facilities, clean water and overall security, so far Rio is proving to be a respectable host. And in a time when it seems hard to find common ground, sports once again bring […]
Read MoreWith headlines like “Yahoo Sells To Verizon In Saddest $5 Billion Deal In Tech History,” it would be hard to ignore last week’s news of Yahoo’s sale to Verizon after months of speculation. While the ink has barely dried on the Verizon-Yahoo deal, reporters and industry experts are racing to analyze the potential impact on […]
Read MoreThe IAAF’s decision to uphold the ban on Russian track and field athletes competing at the Rio Olympics presents yet another opportunity to examine how athletes, and entire sports and countries, respond to accusations of doping. Vitaly Mutko, Russia’s sports minister, initially reacted furiously to the allegations against Russia, describing them as a “political hit […]
Read MoreSince the 90’s consumers have been pushing back on advertising. We’re highly critical of traditional advertising — TV, print and radio — and highly skeptical of other forms of advertising. And for good reason. Coca-Cola sponsoring school events feels eerily similar to the way tobacco companies targeted members of the military during World War II. Free cigarettes! And […]
Read MoreIf you are reading this you likely already understand the value of thought leadership products. A thought leadership product is anything – written, video, multi-media – produced to help inform an audience on something you do really well. These products are especially critical for service organizations that rely on the smarts and unique capabilities of […]
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