As influencer marketing continues to rapidly grow, there’s no question that it has become a powerful and critical marketing resource to brands across consumer and hospitality industries today. As influencers take a bigger role in marketing and earned media campaigns, when should traditional media continue to play a role in driving successful and impactful PR results? […]
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As someone who has spent a healthy slice of their career doing publicity and marketing for restaurants, chefs, and food products, I’ve consumed my fair share of journalism on these topics. There was a reason I was initially called to do this kind of work – a nebulous passion lying somewhere in the cross section […]
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Happy Women’s History Month! We are so delighted to be celebrating all the wonderful women from the past to the present. One thing that we discuss frequently in the office is books; whether it be a quick conversation about Taylor Jenkins Reid’s “Daisy Jones & the Six” or a professional perspective such as when Gretchen […]
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Press releases are dead. Long live press releases! Historically, press releases have proven a valuable vehicle for delivering client news to media of all ilk. Even in 2022, with the myriad of ways in which we communicate with each other – social media, email, phone, digital platforms of all kinds – press releases still matter […]
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In today’s digital-first world, consumers are inundated with marketing messages on a diverse array of channels (social media platforms, email, voice and touch technologies, virtual assistants, etc.) from the moment they wake up until the moment they lay down their head at night. These incessant notifications and influencer persuasions – prompting users to sign up […]
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Customers are the lifeblood of any business. Their opinions, loyalty and emotionally driven purchasing decisions shape your organization’s ability to thrive (or fall behind). You must intimately understand your target customer’s worldviews, irrational fears, frustrations and deepest desires to create a profitable and purposeful enterprise. Yet the process of clearly defining your ideal customer can […]
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As I sat awestruck listening to the poetry flow out of Amanda Gorman’s mouth at the presidential inauguration on January 20, I had one thought coursing through my mind: words matter. She was brilliantly captivating, and when I went to her website I had never been prouder to be aligned with a fellow self-proclaimed “wordsmith.” When I […]
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Writing with an inclusive lens takes practice and intentionality, particularly if you are a member of a privileged group. As PR and communications professionals, we have an opportunity to influence social conversation and make an impact through our writing and communication. Diversity, equity and inclusion should be at the forefront of everything we do as […]
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At A.wordsmith, we’re always staying one step ahead of PR trends, current news, what’s happening in our clients’ industries and social media best practices. Yet an often overlooked, but equally important element of our jobs, is honing our expertise on the latest Associated Press Style (AP Style) guidelines. While there are many types of writing […]
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KPI, ROI, conversion rates, likes, bounces, clicks, followers, page views…the list goes on and on when it comes to the hard data in marketing metrics. As a designer, how something looks and feels has always been most important to me, but I’d be remiss if I didn’t consider whether a design was achieving its marketing […]
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We’re firm believers that thought leadership is a worthwhile investment for brands. It allows you to share your expertise and educate a broader audience while bringing awareness to what you do. One of the key ways we showcase our clients’ thought leadership is through contributed articles, which differ in a number of ways from other […]
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“A police chief, with a phobia for open water, battles a gigantic shark with an appetite for swimmers and boat captains, in spite of a greedy town council who demands that the beach stay open.” Long before “Jaws” hit the theaters, the screenwriters had to perfect their pitch – the one- or two-sentence logline explaining […]
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