You Don’t Need to be a Journalist to Write Well – Tips to Improve Your Writing

By Hannah Sewell | May 1, 2019

In today’s world, we’re writing constantly. Texts, social media, emails – they all involve writing, and you don’t have to be a professional journalist in order to do it well. At A.wordsmith, writing takes up a large portion of our day. Whether we’re authoring a blog, white paper or press release, it’s important that we […]

Read More

What Fortnite’s Massively Successful In-Game Concert Means for Brands

By Natalie O'Grady | Feb 13, 2019

If you’ve been in the vicinity of anyone aged 10 to 15-years-old in the last year, you’ve likely heard about Fortnite. The free-to-play game (with an option to pay $10 every 10 weeks to participate in additional game challenges, and a shop to purchase character outfits and tools) is a “battle royale” featuring various gaming modes […]

Read More

Why Your Content Needs a Narrative, and Some Tips for Writing One

By Sean Carpenter | Feb 11, 2019

How many emails, news stories and other pieces of content do you read a day? I’m willing to bet it’s somewhere in the ballpark of almost a hundred. More importantly, how many of them do you remember? Probably not many—because your attention wasn’t held for long. That’s fine since not all content is created to […]

Read More

Five Creative Marketing Campaigns that Crushed 2018

By Hannah Sewell | Dec 21, 2018

As 2018 comes to a close, we’re taking a moment to reflect on all the creative work we’ve observed this year. Below we’ve shared a list of five companies that crushed their marketing efforts in 2018. IHOP (or IHOb) The well-known restaurant temporarily changed its name in July 2018 from IHOP to IHOb to generate […]

Read More

A.wordsmith’s Autumn Reads

By Savanna Frimoth | Oct 19, 2018

Fall is the perfect time to refresh your reading list. Our team loves a good book and we’ve shared some of our recent favorites below. Happy reading! Sean: Bad Blood: Secrets and Lies in a Silicon Valley Startup, by John Carreyrou I recently read Bad Blood, a book detailing the Theranos fiasco. It’s so interesting to […]

Read More

3 Ways to Boost Your Blog in 2018

By Natalie O'Grady | Feb 20, 2018

As Facebook and other platforms crack down on clickbait and fake news, creating valuable original content will be more important than ever. For companies of any size, a blog is one of the easiest ways to create and share that original content. The first part of the year is also a perfect opportunity to give […]

Read More

From Pusher to Publisher: Three Online Brand Newsrooms Doing it Well

By Kelda Rericha | Dec 21, 2017

A press release doesn’t get a brand very far anymore. Newsrooms are taxed. Reporters are swamped. And quite simply, we’re all more drawn to an image or video than a long-form corporate release. Seventy-eight percent of CMOs now say that custom content is the future of marketing. In turn, many have started to build in-house […]

Read More

Tools to Help Copywriters Find Their Flow

By Elizabeth Garcia | Jun 9, 2017

In an ideal world, copywriters would have time to let inspiration strike. We would get to brainstorm, let ideas incubate, bounce them back and forth with fellow writers. You know, just like Peggy Olson and Don Draper did on Mad Men. In the real world though, copywriters often have to come up with creative and […]

Read More

Conversational Writing: The Art of Keeping it Real

By Elizabeth Garcia | May 8, 2017

How often do messages on websites or marketing emails make you wonder if a human wrote them? A lot of content supposedly “targeting” us completely misses the mark. The writing is not conversational. It doesn’t sound like us. It doesn’t make us want to engage, and it lacks personality altogether. Some brands still confuse professional with formal […]

Read More

Women’s History Month Wrap-Up: 4 Brands Celebrating Women

By Savanna Frimoth | Mar 27, 2017

International Woman’s Day has come and gone, and we’re approaching the end of Women’s History Month. Over the last few weeks companies and brands throughout the country and world have been celebrating women. Using a variety of strategies, many businesses utilized International Women’s Day and Women’s History Month to announce ongoing initiatives, campaigns or a […]

Read More

What My Public Relations Degree Taught Me

By A.wordsmith | Nov 12, 2016

“What My Public Relations Degree Taught Me” is part two of a mini-series on education and being a millennial in the world of PR, from some of our young professionals at A.wordsmith. Read part one here.   I veered towards PR after five years in the education and nonprofit world. The overlap between development and communications is […]

Read More

Top 4 Takeaways from Art + Science of Storytelling across Platforms

By Savanna Frimoth | Sep 19, 2016

I recently had the opportunity to attend a PRSA webinar presented by Geoff Livingston and Andrew Gilman called the Art and Science of Storytelling across Platforms. Given that a huge portion of a PR professional’s job is crafting stories for their clients, this topic was relevant and applicable. Here are my top takeaways from the […]

Read More