“A police chief, with a phobia for open water, battles a gigantic shark with an appetite for swimmers and boat captains, in spite of a greedy town council who demands that the beach stay open.” Long before “Jaws” hit the theaters, the screenwriters had to perfect their pitch – the one- or two-sentence logline explaining […]
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Emailing is a great way to communicate, it’s fast and efficient. However, when done incorrectly, your email may be ignored or deleted and the journalist may be less likely to open subsequent emails – and you want them to stay open to future ideas. As a public relations firm, we’ve had a lot of experience […]
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“Can we draft a press release on this?” is a question PR pros hear every day. Press releases have a time and a place – but they aren’t always the most effective method to get your message across. There are two primary occasions when a press release is the best way to tell your story […]
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Local broadcast stations are a great opportunity for local businesses to share about their expertise. Here are a few tips for working with broadcast. 1. Set expectations There are many parallels between print, radio and TV broadcast, but some things are simply different. Establishing expectations about the way broadcast works is important. TV broadcast […]
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A press release doesn’t get a brand very far anymore. Newsrooms are taxed. Reporters are swamped. And quite simply, we’re all more drawn to an image or video than a long-form corporate release. Seventy-eight percent of CMOs now say that custom content is the future of marketing. In turn, many have started to build in-house […]
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Emily Weiss, Founder and CEO of Glossier Image credit: Photographed by Nigel Parry; Grooming: Hair by Cecilia Romero for Exclusive Artists & Makeup by Aliana Lopez. Entrepreneur, September 2017 Working in the field of PR and communications, it’s interesting and refreshing to observe companies who “get it”. I have to admit to personally being […]
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In its short history, Snapchat has grown from a novelty app to a social media platform in which brands are eager to pioneer new styles of social media campaigns. From branded lens and geofilters, to influencer “story takeovers” and specialized in-app ads, there’s a multitude of ways for brands to utilize Snapchat. Users on Snapchat […]
Read MoreForward-facing innovators can optimize deliverables by leveraging a holistic view of language. Last weekend I used the word “optimize” while out with friends. My husband nudged me. “You’re using your business jargon in real life again,” he whispered. My work is a nonstop cycle of blogs, articles, brochures, press releases, POVs, web copy and white […]
Read MoreCision named contributor marketing as one of the top trends for 2017. Contributed content is an incredibly useful tool for PR pros—whether you’re looking to raise the profile of your client or your agency. Contributed marketing is creating content then pitching it to appropriate outlets. The demand for content is rapidly increasing. The Atlantic reported […]
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