Between an ongoing pandemic and increasing socioeconomic volatility, the past 18 months have served as a crash course in crisis communications. Leaders, companies and brands are constantly tossed into the proverbial deep end as a merciless sink-or-swim test that disrupts the economy, financial markets and global supply chains. Yet, many can credit excellence in crisis communications […]
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Each day brings a new announcement of a brand or organization repudiating the Capitol riot and the officials who opposed the presidential vote certification. Among the latest: Marriott announced Sunday that it had cut support for the Republican senators, including Republican Sens. Josh Hawley (Mo.) and Ted Cruz (Texas), who opposed the Electoral College count following the deadly mob […]
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Writing with an inclusive lens takes practice and intentionality, particularly if you are a member of a privileged group. As PR and communications professionals, we have an opportunity to influence social conversation and make an impact through our writing and communication. Diversity, equity and inclusion should be at the forefront of everything we do as […]
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Over the past month, we have all watched one of the most highly anticipated presidential elections play out before us. It’s been stressful, confusing, messy, and hard, and in many of our cases, it’s probably led to some pretty intense and emotionally charged conversations. As PR professionals, we’re taught to tap into our emotional intelligence […]
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We’ve all heard the phrase “change is the only constant.” Yet in this era of exponential evolution, change is no longer constant. It’s the variable and ever-accelerating force that compels leaders to redirect visions, stay the course or chart new paths forward. And today, as civic unrest, systemic racial injustice and a global pandemic takes precedence, it […]
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COVID-19 has shown us that conditions can change overnight. While external factors that include your industry, your customer base and your geography (and that of your customers) have dictated the extent to which your business has been affected, chances are that you’ve among the majority of businesses that have already adjusted at least some of their […]
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Social media managers have always known that a presence on social is important no matter your business size or industry, and the current era has thrown that fact into stark relief. For many businesses forced to temporarily close or limit services during the COVID-19 pandemic, social media is now the only way to connect with […]
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“A police chief, with a phobia for open water, battles a gigantic shark with an appetite for swimmers and boat captains, in spite of a greedy town council who demands that the beach stay open.” Long before “Jaws” hit the theaters, the screenwriters had to perfect their pitch – the one- or two-sentence logline explaining […]
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Emailing is a great way to communicate, it’s fast and efficient. However, when done incorrectly, your email may be ignored or deleted and the journalist may be less likely to open subsequent emails – and you want them to stay open to future ideas. As a public relations firm, we’ve had a lot of experience […]
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“Can we draft a press release on this?” is a question PR pros hear every day. Press releases have a time and a place – but they aren’t always the most effective method to get your message across. There are two primary occasions when a press release is the best way to tell your story […]
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Local broadcast stations are a great opportunity for local businesses to share about their expertise. Here are a few tips for working with broadcast. 1. Set expectations There are many parallels between print, radio and TV broadcast, but some things are simply different. Establishing expectations about the way broadcast works is important. TV broadcast […]
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A press release doesn’t get a brand very far anymore. Newsrooms are taxed. Reporters are swamped. And quite simply, we’re all more drawn to an image or video than a long-form corporate release. Seventy-eight percent of CMOs now say that custom content is the future of marketing. In turn, many have started to build in-house […]
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