Let’s explore the AI tool that has captured the attention of the communications industry: ChatGPT. If your LinkedIn feed has looked anything like ours lately, you’re probably already overloaded with information (and have probably established your own opinion) on the latest OpenAI tool. We want to weigh in on the conversation and share what we […]
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According to a study done in July of 2021, 57% of the world’s population (aka 5 billion people) are active social media users. It has become rare to find a business that is not utilizing social media to grow its audience. With that being said, we have completely moved past the point that social media […]
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Public Relations is a growing field that encompasses a variety of strategies and tactics. Traditionally, clients come to a PR team to get media coverage, writing assistance or to create a campaign. While these are still the primary focus for some firms, more clients are turning to digital PR as a means of growing their […]
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Brands in all industries are facing multiple watershed moments in 2020 – around safety, employee health and wellness, community, business and social justice. A year from now, life will likely be permanently changed in many ways, and brands are attempting to weather the current storm and plan for those changes simultaneously. As brands consider what […]
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Below we’ve shared some recent articles we read and enjoyed. From strong women in sports, to gardening, outdoor education and memes, there’s something for everyone! Kris: How Hydroponic School Gardens Can Cultivate Food Justice, Year-Round This article from NPR’s “The Salt” section showcases the interesting ways some schools are using indoor gardening to teach students about […]
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If you’ve been in the vicinity of anyone aged 10 to 15-years-old in the last year, you’ve likely heard about Fortnite. The free-to-play game (with an option to pay $10 every 10 weeks to participate in additional game challenges, and a shop to purchase character outfits and tools) is a “battle royale” featuring various gaming modes […]
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When it comes to securing media coverage, traditional and digital media is a great option for most companies to get their message out in front of a large audience. However, if you’re digging into your metrics and finding that your media relations efforts aren’t getting business results, it may be time to consider alternative channels […]
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