Public Relations is a growing field that encompasses a variety of strategies and tactics. Traditionally, clients come to a PR team to get media coverage, writing assistance or to create a campaign. While these are still the primary focus for some firms, more clients are turning to digital PR as a means of growing their […]
Read MoreIf you’ve been in the vicinity of anyone aged 10 to 15-years-old in the last year, you’ve likely heard about Fortnite. The free-to-play game (with an option to pay $10 every 10 weeks to participate in additional game challenges, and a shop to purchase character outfits and tools) is a “battle royale” featuring various gaming modes […]
Read MoreWhen it comes to securing media coverage, traditional and digital media is a great option for most companies to get their message out in front of a large audience. However, if you’re digging into your metrics and finding that your media relations efforts aren’t getting business results, it may be time to consider alternative channels […]
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