Social Media’s Reckoning and the Questions Your Brand Should Be Considering

By Natalie O'Grady | Aug 3, 2020

Brands in all industries are facing multiple watershed moments in 2020 – around safety, employee health and wellness, community, business and social justice. A year from now, life will likely be permanently changed in many ways, and brands are attempting to weather the current storm and plan for those changes simultaneously. As brands consider what […]

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What We’re Reading: Interesting and Inspiring Articles

By Savanna Frimoth | Jul 18, 2019

Below we’ve shared some recent articles we read and enjoyed. From strong women in sports, to gardening, outdoor education and memes, there’s something for everyone!  Kris:  How Hydroponic School Gardens Can Cultivate Food Justice, Year-Round This article from NPR’s “The Salt” section showcases the interesting ways some schools are using indoor gardening to teach students about […]

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What Fortnite’s Massively Successful In-Game Concert Means for Brands

By Natalie O'Grady | Feb 13, 2019

If you’ve been in the vicinity of anyone aged 10 to 15-years-old in the last year, you’ve likely heard about Fortnite. The free-to-play game (with an option to pay $10 every 10 weeks to participate in additional game challenges, and a shop to purchase character outfits and tools) is a “battle royale” featuring various gaming modes […]

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Why Podcasts May Be The Best Channel for Your Message

By Hannah Braly | Jul 12, 2018

When it comes to securing media coverage, traditional and digital media is a great option for most companies to get their message out in front of a large audience. However, if you’re digging into your metrics and finding that your media relations efforts aren’t getting business results, it may be time to consider alternative channels […]

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