New McDonalds Ad Tugs at Heartstrings but Receives Criticism

By Mary Gorretta | Jan 16, 2015

Did see you see McDonalds’ new heartwarming commercial while watching the Golden Globes or NFL playoffs earlier this week? I admit that I liked it. The heartfelt ad showed a photo montage of messages posted on various McDonald’s signboards by some of the fast food restaurant’s franchises, including “Thank you Veterans”, “We Remember 9/11”, “Boston […]

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Campaign Ads of 2014

By Ann Smith | Nov 4, 2014

November 4th has arrived and after today you no longer have to listen to the campaign advertisements, at least for awhile. Although these advertisements address some of the issues with each campaign candidate or proposition measure, they can be overbearing, aggressive, and sometimes pushing the truth. NPR’s Alisa Chang, recently reported on the “2014 Campaign […]

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Design & Happiness

By Kris Travis | Oct 28, 2014

Design Week Portland 2014 was great fun, and I felt lucky to attend the sold-out talk by Stefan Sagmeister on Design & Happiness. The Austrian-born designer has been a design “rockstar” for decades, but when he’s not working for clients of Sagmeister & Walsh, he’s studying how we attain happiness. His ultimate goal is a […]

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Monica Lewinsky's Back in the Media

By Ann Smith | Oct 22, 2014

Many know the name Monica Lewinsky. Over 16 years ago in 1998, the details of her affair with President Bill Clinton became public knowledge and she has since then lived in the public eye. Her name has even been mentioned in rap lyrics by Beyonce, Eminem, Nicki Minaj and Lil Wayne among others. At the […]

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Your Website in 2015

By Kris Travis | Oct 6, 2014

Do you have any big site redesign plans? As 2015 approaches, many organizations are refreshing their look and functionality. Web design trends are constantly evolving, and web functionality changes are near-impossible to keep up with. But that doesn’t mean you can’t incorporate a handful of the newest features into your site to keep it current. […]

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Not Dead Yet: Magazine Industry Reports 10% YOY Growth in Readership

By Kelda Rericha | Oct 1, 2014

The death of print media has been so widely reported for so long that many of us would never even questions its truth. But the beleaguered magazine industry has released a new report that might prove those assumptions wrong, especially for those with a digital platform. On Monday, the Association of Magazine Media (MPA) released […]

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Sexism on Jeopardy?

By Ann Smith | Sep 30, 2014

Women’s rights are gaining focus in the media. Stories including Emma Watson’s United Nation speech, the #yesallwomen Twitter handle and the contraception debate in recent Supreme Court cases are drawing attention to the issue of equal rights for women. Adding to the touchy issue, Monday night’s Jeopardy episode included a questionable category that stirred up […]

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Addicted to Technology?

By Ann Smith | Sep 18, 2014

With the enormous amount of buzz surrounding the new iPhone, it’s worth the time to think about what life would be like if we weren’t so consumed with the newest technology, social media and the world online. Sometimes we spend too much time on our technological devices that we decide to create apps like Moment, […]

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Mural Madness

By Kris Travis | Aug 28, 2014

Have you seen all the beautiful new murals around Portland? During the week of August 18-23, the not-for-profit public mural project Forest for the Trees brought together 20 international artists to make their mark on our fair city. According to their site, “The mural project promotes public visual expression; collaboration; and community engagement with contemporary […]

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Spreading Awareness Through the #Icebucketchallenge

By Ann Smith | Aug 20, 2014

Unless you live under a rock, the ALS #icebucketchallenge has probably taken over your newsfeed at some point in the last few weeks. Amyotrophic lateral sclerosis (ALS), often referred to as “Lou Gehrig’s Disease,” is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. To #strikeoutALS, people post a […]

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Making Emergency Preparedness Cool

By Kris Travis | Aug 7, 2014

    If I may, with another preparedness post (as you can tell, we’re planners here at A. Wordsmith)… While most Californians have long been familiar with big earthquake risks and emergency preparedness plans, some Oregonians have been slow to acknowledge our state’s potential to experience “the big one.” There has been an increased effort […]

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