2020 permanently changed the media landscape. As the journalism world continues to face mass layoffs and downsizing, those that remain are burdened with higher workloads than ever before. It’s always been important to make sure your pitches are targeted and relevant for journalists you reach out to, but this new era makes it an imperative. And even […]
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2020 has been illuminating for most of us: personally, professionally and socially. As we approach the end of what has been a winding road of a year (to say the least), it’s become clear that many things about our lives will be permanently changed. In the U.S., privileged groups have been forced to wake up […]
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Brands in all industries are facing multiple watershed moments in 2020 – around safety, employee health and wellness, community, business and social justice. A year from now, life will likely be permanently changed in many ways, and brands are attempting to weather the current storm and plan for those changes simultaneously. As brands consider what […]
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Social media managers have always known that a presence on social is important no matter your business size or industry, and the current era has thrown that fact into stark relief. For many businesses forced to temporarily close or limit services during the COVID-19 pandemic, social media is now the only way to connect with […]
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Images are king on social media. The 3.2 billion active users across all platforms are eager for relevant content, and imagery is an essential piece of capturing their attention. 65% of people retain information they saw paired with an image, compared to 10% of people who simply heard a piece of information. Facebook posts with images receive […]
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Summer’s just around the corner in Portland (despite those April showers), and we’re already daydreaming of patio season. Portland has a multitude of al fresco dining options that can be enjoy late spring through fall. It’s not all breweries (though we’re huge fans of those), either. Here’s our recommendations for where to get some sunshine […]
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If you’ve been in the vicinity of anyone aged 10 to 15-years-old in the last year, you’ve likely heard about Fortnite. The free-to-play game (with an option to pay $10 every 10 weeks to participate in additional game challenges, and a shop to purchase character outfits and tools) is a “battle royale” featuring various gaming modes […]
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The fall season has officially arrived, and the beautiful Pacific Northwest weather means Portlanders get to enjoy an extended season of rooftop patios, hiking and U-Pick harvesting. Autumn is pretty popular amongst the A.wordsmith team, and we’ve got a full to-do list for our next few months! Hailey My favorite place to head to in […]
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As Facebook and other platforms crack down on clickbait and fake news, creating valuable original content will be more important than ever. For companies of any size, a blog is one of the easiest ways to create and share that original content. The first part of the year is also a perfect opportunity to give […]
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For small to medium sized businesses, launching and managing a social media campaign can be challenging. The budget often doesn’t allow for outside support or hiring an extra team member to help the marketing team (if the business even has a marketing team). Executing great social media strategy also takes a lot of time, effort, and […]
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