What Fortnite’s Massively Successful In-Game Concert Means for Brands

By Natalie O'Grady | Feb 13, 2019

If you’ve been in the vicinity of anyone aged 10 to 15-years-old in the last year, you’ve likely heard about Fortnite. The free-to-play game (with an option to pay $10 every 10 weeks to participate in additional game challenges, and a shop to purchase character outfits and tools) is a “battle royale” featuring various gaming modes […]

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How to Have a Perfect Autumn in Portland

By Natalie O'Grady | Oct 2, 2018

The fall season has officially arrived, and the beautiful Pacific Northwest weather means Portlanders get to enjoy an extended season of rooftop patios, hiking and U-Pick harvesting. Autumn is pretty popular amongst the A.wordsmith team, and we’ve got a full to-do list for our next few months! Hailey My favorite place to head to in […]

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3 Ways to Boost Your Blog in 2018

By Natalie O'Grady | Feb 20, 2018

As Facebook and other platforms crack down on clickbait and fake news, creating valuable original content will be more important than ever. For companies of any size, a blog is one of the easiest ways to create and share that original content. The first part of the year is also a perfect opportunity to give […]

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3 examples of PR crises from well-intentioned brands

By Natalie O'Grady | Aug 29, 2017

Most brands understand the need for PR crisis plans, and build strategies around a number of scenarios; an employee goes rogue, a customer takes up a personal vendetta on social media, etc. What many don’t plan for, however, is their own well-intentioned ad campaigns turning against them. When launching a new ad strategy, many marketers’ […]

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#TwitterIsDead – or is it?

By Natalie O'Grady | Aug 14, 2017

  Since launching in 2006, Twitter has gone through several identity crises. Starting as an SMS-type messaging system, the platform has grown to be an emergency messaging tool, an engagement platform for live events, and apparently, the platform of choice for announcing domestic and foreign policies by the current President of the United States. With […]

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Social Media Strategy: How to Manage Multiple Pages

By Natalie O'Grady | Jun 26, 2017

For small to medium sized businesses, launching and managing a social media campaign can be challenging. The budget often doesn’t allow for outside support or hiring an extra team member to help the marketing team (if the business even has a marketing team). Executing great social media strategy also takes a lot of time, effort, and […]

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The Difficult Relationship Between Brands & YouTube Creators

By Natalie O'Grady | Jun 15, 2017

Every day, YouTube users watch nearly 5 billion videos. Since its inception in 2005, YouTube has become a culture-shaping video mecca that has created a new category of “celebrity.” Brands have jumped into the YouTube pool with both feet, taking advantage of those 5 billion daily views with ad buys on the videos of popular […]

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Customer Service on Snapchat

By Natalie O'Grady | May 25, 2017

In its short history, Snapchat has grown from a novelty app to a social media platform in which brands are eager to pioneer new styles of social media campaigns. From branded lens and geofilters, to influencer “story takeovers” and specialized in-app ads, there’s a multitude of ways for brands to utilize Snapchat. Users on Snapchat […]

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Celebrity Endorsements: The Risk for Brands

By Natalie O'Grady | May 15, 2017

Celebrity endorsements have been used by brands since the 1760s, when a savvy pottery and chinaware company used endorsements from royalty to promote their products.  In more recent decades, celebrity endorsement has become a staple for many large brands, like Michael Jordan’s partnership with Nike. As social media has grown into a part of everyday […]

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The CEO's role in a brand crisis

By Natalie O'Grady | Apr 24, 2017

In the middle of a crisis for your brand, who do you want facing the public and weathering the storm? The instinctual answer might be your CEO. However, even in the midst of an exceptionally terrible time for your brand, someone other than your CEO could be a better option to help communicate with the […]

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Influencer Marketing for Small Businesses

By Natalie O'Grady | Mar 29, 2017

Influencer marketing is a priority for brands in 2017. In 2016, influencers emerged as a powerhouse for brands looking to reach millennials in the personalized, authentic way that they desire. Celebrity endorsements have always been a tool for marketers with the right budget, but influencer marketing takes this concept to the next level. It combines […]

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Dark Social: Digital Word of Mouth

By Natalie O'Grady | Mar 10, 2017

“Dark social” isn’t as malicious as it sounds. The term was coined by Alexis Madrigal in an article for The Atlantic in 2012 to describe the sharing of information in emails and instant messengers – sharing that existed long before social media platforms were popular. Social media ROI is getting easier to measure, but dark […]

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