A.wordsmith’s Autumn Reads

By Savanna Frimoth | Oct 19, 2018

Fall is the perfect time to refresh your reading list. Our team loves a good book and we’ve shared some of our recent favorites below. Happy reading! Sean: Bad Blood: Secrets and Lies in a Silicon Valley Startup, by John Carreyrou I recently read Bad Blood, a book detailing the Theranos fiasco. It’s so interesting to […]

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3 Ways to Boost Your Blog in 2018

By Natalie O'Grady | Feb 20, 2018

As Facebook and other platforms crack down on clickbait and fake news, creating valuable original content will be more important than ever. For companies of any size, a blog is one of the easiest ways to create and share that original content. The first part of the year is also a perfect opportunity to give […]

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From Pusher to Publisher: Three Online Brand Newsrooms Doing it Well

By Kelda Rericha | Dec 21, 2017

A press release doesn’t get a brand very far anymore. Newsrooms are taxed. Reporters are swamped. And quite simply, we’re all more drawn to an image or video than a long-form corporate release. Seventy-eight percent of CMOs now say that custom content is the future of marketing. In turn, many have started to build in-house […]

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Tools to Help Copywriters Find Their Flow

By Elizabeth Garcia | Jun 9, 2017

In an ideal world, copywriters would have time to let inspiration strike. We would get to brainstorm, let ideas incubate, bounce them back and forth with fellow writers. You know, just like Peggy Olson and Don Draper did on Mad Men. In the real world though, copywriters often have to come up with creative and […]

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Conversational Writing: The Art of Keeping it Real

By Elizabeth Garcia | May 8, 2017

How often do messages on websites or marketing emails make you wonder if a human wrote them? A lot of content supposedly “targeting” us completely misses the mark. The writing is not conversational. It doesn’t sound like us. It doesn’t make us want to engage, and it lacks personality altogether. Some brands still confuse professional with formal […]

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Women’s History Month Wrap-Up: 4 Brands Celebrating Women

By Savanna Frimoth | Mar 27, 2017

International Woman’s Day has come and gone, and we’re approaching the end of Women’s History Month. Over the last few weeks companies and brands throughout the country and world have been celebrating women. Using a variety of strategies, many businesses utilized International Women’s Day and Women’s History Month to announce ongoing initiatives, campaigns or a […]

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What My Public Relations Degree Taught Me

By A.wordsmith | Nov 12, 2016

“What My Public Relations Degree Taught Me” is part two of a mini-series on education and being a millennial in the world of PR, from some of our young professionals at A.wordsmith. Read part one here.   I veered towards PR after five years in the education and nonprofit world. The overlap between development and communications is […]

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Top 4 Takeaways from Art + Science of Storytelling across Platforms

By Savanna Frimoth | Sep 19, 2016

I recently had the opportunity to attend a PRSA webinar presented by Geoff Livingston and Andrew Gilman called the Art and Science of Storytelling across Platforms. Given that a huge portion of a PR professional’s job is crafting stories for their clients, this topic was relevant and applicable. Here are my top takeaways from the […]

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How to Leverage Big Data for PR and Marketing Communications

By Gretchen Hoffman | Aug 17, 2016

Image courtesy of photoexplorer at FreeDigitalPhotos.net Big Data has become a vital tool for large and small businesses alike, with Big Data software able to help analyze the vast amounts of information to today’s organization. New, simplified tools like Amazon Mechanical Turk allow organizations and individuals to more easily collect data from around the world, […]

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What Thought Leadership is Not

By Natalie O'Grady | Aug 10, 2016

“Thought leadership” is often considered a buzzword in the marketing and PR world – little more than a spruced up advertisement for a company. However, if your content marketing pieces fit this description, then you’re not doing thought leadership. Thought leadership can be a strong, useful addition to a content marketing program and goes well beyond […]

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How are you a thought leader? Answer these 6 questions to find out.

By Kelda Rericha | May 3, 2016

If you are reading this you likely already understand the value of thought leadership products. A thought leadership product is anything – written, video, multi-media – produced to help inform an audience on something you do really well. These products are especially critical for service organizations that rely on the smarts and unique capabilities of […]

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Moodboards: Feeling Your Way Through Brand Discovery

By Kris Travis | Mar 7, 2016

Once relatively exclusive to the fashion design industry, moodboards are everywhere now–design, architecture, politics, education, therapy…basically anywhere one’s brand or identity is a work in progress. I use them a lot in the design work I do, whether for a brand identity project, or to determine the mood of an internal campaign for an already […]

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