KPI, ROI, conversion rates, likes, bounces, clicks, followers, page views…the list goes on and on when it comes to the hard data in marketing metrics. As a designer, how something looks and feels has always been most important to me, but I’d be remiss if I didn’t consider whether a design was achieving its marketing […]
We’re firm believers that thought leadership is a worthwhile investment for brands. It allows you to share your expertise and educate a broader audience while bringing awareness to what you do. One of the key ways we showcase our clients’ thought leadership is through contributed articles, which differ in a number of ways from other […]
“A police chief, with a phobia for open water, battles a gigantic shark with an appetite for swimmers and boat captains, in spite of a greedy town council who demands that the beach stay open.” Long before “Jaws” hit the theaters, the screenwriters had to perfect their pitch – the one- or two-sentence logline explaining […]
In today’s world, we’re writing constantly. Texts, social media, emails – they all involve writing, and you don’t have to be a professional journalist in order to do it well. At A.wordsmith, writing takes up a large portion of our day. Whether we’re authoring a blog, white paper or press release, it’s important that we […]
If you’ve been in the vicinity of anyone aged 10 to 15-years-old in the last year, you’ve likely heard about Fortnite. The free-to-play game (with an option to pay $10 every 10 weeks to participate in additional game challenges, and a shop to purchase character outfits and tools) is a “battle royale” featuring various gaming modes […]
How many emails, news stories and other pieces of content do you read a day? I’m willing to bet it’s somewhere in the ballpark of almost a hundred. More importantly, how many of them do you remember? Probably not many—because your attention wasn’t held for long. That’s fine since not all content is created to […]
As 2018 comes to a close, we’re taking a moment to reflect on all the creative work we’ve observed this year. Below we’ve shared a list of five companies that crushed their marketing efforts in 2018. If you also need great local news links to build local relevance, you can click here! IHOP (or IHOb) […]
Fall is the perfect time to refresh your reading list. Our team loves a good book and we’ve shared some of our recent favorites below. Happy reading! Sean: Bad Blood: Secrets and Lies in a Silicon Valley Startup, by John Carreyrou I recently read Bad Blood, a book detailing the Theranos fiasco. It’s so interesting to […]
As Facebook and other platforms crack down on clickbait and fake news, creating valuable original content will be more important than ever. For companies of any size, a blog is one of the easiest ways to create and share that original content. The first part of the year is also a perfect opportunity to give […]
A press release doesn’t get a brand very far anymore. Newsrooms are taxed. Reporters are swamped. And quite simply, we’re all more drawn to an image or video than a long-form corporate release. Seventy-eight percent of CMOs now say that custom content is the future of marketing. In turn, many have started to build in-house […]
In an ideal world, copywriters would have time to let inspiration strike. We would get to brainstorm, let ideas incubate, bounce them back and forth with fellow writers. You know, just like Peggy Olson and Don Draper did on Mad Men. In the real world though, copywriters often have to come up with creative and […]
How often do messages on websites or marketing emails make you wonder if a human wrote them? A lot of content supposedly “targeting” us completely misses the mark. The writing is not conversational. It doesn’t sound like us. It doesn’t make us want to engage, and it lacks personality altogether. Some brands still confuse professional with formal […]