Brand guide for Clearly Business, by The One Off A brand guide is an essential tool for companies who aim to present a cohesive, consistent, and professional face to the world. A company’s brand guide acts as its visual communications “map” over the years, and also as documentation of the brand’s history as it evolves (as […]
Amazon executives are typically a reclusive bunch. So its was a rare treat when Jeff Wilke, Amazon’s senior vice president of consumer business, took the stage this week at Seattle University as part of the Albers Executive Speaker Series. In an hour-long talk, Wilke laid out the core leadership principles that make up the tech […]
Want to hear a great story? Well, I don’t mean to slight you, but I don’t have one. I got you hooked though, right? Everyone loves a good story – so much so that we’ve preserved our entire human history in one form of narrative or another (even the word history has “story” embedded in […]
Design Week Portland 2014 was great fun, and I felt lucky to attend the sold-out talk by Stefan Sagmeister on Design & Happiness. The Austrian-born designer has been a design “rockstar” for decades, but when he’s not working for clients of Sagmeister & Walsh, he’s studying how we attain happiness. His ultimate goal is a […]
This week’s Fast Company Leadership quote comes from Joseph McCormack, author of Brief: Making a Bigger Statement by Saying Less. Despite the irony that this man wrote an entire book on brevity, its a message I find valuable today. Today was the day I broke my iPhone and have reverted back to a non-smart phone. I […]
We all know the BIC pen—it’s the classic, no-fuss ballpoint pen most of us have grown up using, on everything from school essays to forms at the doctor’s office. (Did you know it is even part of the permanent collection at the Museum of Modern Art?) Well, this tried-and-true brand is branching out, and calling […]
Have you written a letter, lately? Do you take meeting notes on paper, or have you switched to typing ideas into your tablet? Most of us grew up required to learn handwriting and cursive—skills that were practiced each and every year—and many of us still prefer taking notes by hand rather than digitally. If you […]
Food for thought: had lunch at Chipotle, lately? Apparently you’ve got some reading material to digest along with your chips and salsa. The fast food chain has introduced the Chipotle Cultivating Thought series, a project that, as Chipotle states, aims to present “the words and whimsy of thought-leaders, authors and comedians through unique, you’ll-only-find-them-here essays, each […]
Look into creative business card designs What does your business card look like? Is it memorable? Interactive? I’m sad to say that even as a designer, my business card is pretty boring compared to these creative examples. DeMilked pulled together “30 of the Most Creative Business Card Designs” (full post here) and they’re a mix of […]