While it’s not especially new, I was just recently introduced to the concept of the Golden Circle, a philosophy around marketing that recognizes a brand’s purpose, cause, belief, its WHY first, and then moves outward toward selling its WHAT. Many companies will frame their marketing around 1) what they do, 2) how they do it, […]
Read MoreMore than writer’s block, what plagues me the most in writing is when I can feel my language getting stale. When my sentences aren’t popping like they should, my syntax is weak, and something just feels off. In creative fields like public relations, when the original and effective arrangement of words is vital to conveying […]
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