Over the past several years, TikTok has soared in popularity, generating over 1.6 billion downloads to date and even surpassed Google in 2022 as the world’s most popular web domain. Despite its colossus popularity, TikTok is still often considered to be a Gen Z platform. While TikTok is a Gen Z-dominated platform, it’s far from […]
Read More
Let’s explore the AI tool that has captured the attention of the communications industry: ChatGPT. If your LinkedIn feed has looked anything like ours lately, you’re probably already overloaded with information (and have probably established your own opinion) on the latest OpenAI tool. We want to weigh in on the conversation and share what we […]
Read More
Spring has sprung! With warm weather right around the corner, we’re looking to refresh and renew ourselves. We hope that this month our #featurefridays inspire you to spend time outdoors, reenergize your home and add a little razzle-dazzle to your everyday fashion. Badge Bomb We’re shining a spotlight on Badge Bomb! Stickers are a great […]
Read More
Influencer marketing holds tremendous potential to drive visibility of brands. Today, brands have nearly unlimited choices of influencers with follower counts of all sizes. Many businesses today automatically assume that a bigger follower count will equate to greater reach and engagement to their target audience but this isn’t always the case. If you’re new to […]
Read More