Strategic Crossroads: Influencer Marketing or Traditional Media for PR Success 

By Anna Newman | Mar 6, 2024

As influencer marketing continues to rapidly grow, there’s no question that it has become a powerful and critical marketing resource to brands across consumer and hospitality industries today. As influencers take a bigger role in marketing and earned media campaigns, when should traditional media continue to play a role in driving successful and impactful PR results? […]

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Five Reasons to Hire a Boutique Agency 

By Anna Newman | Oct 25, 2023

Sometimes small does equal mighty.   When choosing a PR firm to represent your business, you want a partner that will give you the most bang for your buck, garner real results and treat you like you’re their most important client. While bigger agencies often have the appeal of things like expanded in-house services, integrating […]

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TikTok is More Than a Gen Z Platform  

By Anna Newman | Jul 24, 2023

Over the past several years, TikTok has soared in popularity, generating over 1.6 billion downloads to date and even surpassed Google in 2022 as the world’s most popular web domain. Despite its colossus popularity, TikTok is still often considered to be a Gen Z platform. While TikTok is a Gen Z-dominated platform, it’s far from […]

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What Communicators Need to Know About ChatGPT

By Anna Newman | Apr 3, 2023

Let’s explore the AI tool that has captured the attention of the communications industry: ChatGPT. If your LinkedIn feed has looked anything like ours lately, you’re probably already overloaded with information (and have probably established your own opinion) on the latest OpenAI tool. We want to weigh in on the conversation and share what we […]

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March Feature Friday Round-Up

By Anna Newman | Mar 31, 2023

Spring has sprung! With warm weather right around the corner, we’re looking to refresh and renew ourselves. We hope that this month our #featurefridays inspire you to spend time outdoors, reenergize your home and add a little razzle-dazzle to your everyday fashion.   Badge Bomb  We’re shining a spotlight on Badge Bomb! Stickers are a great […]

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Why Your Brand Needs Micro-influencers

By Anna Newman | Mar 6, 2023

Influencer marketing holds tremendous potential to drive visibility of brands. Today, brands have nearly unlimited choices of influencers with follower counts of all sizes. Many businesses today automatically assume that a bigger follower count will equate to greater reach and engagement to their target audience but this isn’t always the case.   If you’re new to […]

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