Working in public communications means you’ll likely spend a decent amount of time each week perusing news headlines, industry publications, and social media hashtags. In order to best represent your clients and find prime opportunities for coverage, you need to be aware of the top trends and breaking news. This includes public relations news, industry talk […]
Read More‘Tis the season for recaps of the year’s best and worst! In recent year’s past, it has been easy to blame brand blunders on social media. Fast twitch communications developed by junior-level social media staff will always be a recipe for disaster. But the worst of 2015 features a diverse blend of goof-ups, many of […]
Read MoreAs public relations professionals better understand social media metrics and analytics, we get better at proving these platforms’ worth to clients. Everyone knows social media is an integral part of a communications campaign now; even though the platforms shift and change, the need to have our clients on them remains. But necessity doesn’t mean social […]
Read MoreSocial media platforms have solidified their place in any business’ public relations and marketing strategy. You know you have to include social media as part of your brand’s image no matter what business sector you fall in, but it can be overwhelming when you look at all the options available. How are you supposed to […]
Read MoreOver the last few years, we’ve seen social media sites, such as Facebook, Instagram and Twitter, rise from an entertaining way of sharing information and keeping people connected to become a mainstream part of our lives, with billions of current users and more joining everyday. Celebrities use social media to build their brands, corporations incorporate […]
Read MoreGetting the most out of your social media platforms Looking for ways to boost your posts on social media platforms such as Facebook, Twitter, Instagram and more? Take a look at this handy infographic, designed by My Clever Agency, which provides tips to keep in mind when sharing content across various platforms. I’ve outlined few of their suggestions below; […]
Read MoreIf your email pitch just isn’t getting a response, you might want to try sending that reporter a tweet. Medium.com recently posted a report from Triggertrap CEO Haje Jan Kamps that the highest number of verified users, twenty-five percent, are journalists on Twitter. Twitter verified users are an exclusive group. Noted with a blue tick mark […]
Read MoreWith the continuously changing landscape social media has bestowed upon us, companies are now capable – and required – of being more transparent in today’s online world. This is generally beneficial, allowing companies to humanize themselves to the public; however, for organizations that have been slower to break down barriers with social media, adapt to […]
Read MoreBetween June and November 2014, Buzz Stream and Fractl analyzed 220,000 pieces of content from 11 verticals (automotive, education, health, finance, food, business, technology, travel, entertainment, news, and lifestyle) to assess what social media content gets shared the most. The content of articles was divided into five types: how-tos, lists, what-posts, why-posts, and videos: How-tos: […]
Read MoreTwitter came under fire this week for a slowing growth rate, with industry watchers citing concern that lower-than-expected growth numbers released in its earnings report could put the social networking site in a vulnerable position a few years down the road. Twitter’s executives, however, are trying to convince investors that its reach far surpasses the […]
Read MoreAs the year comes to a close, its time to take stock of where the media industry stands. From an analysis of the year’s publishing trends to the seven “megatrends” in media for 2014, the theme is innovation and adaptation in this brave new world of online and social media. Using its social index — an […]
Read MoreThe term “search engine optimization” can be scary to businesses of any size. With up to 64 percent of website traffic coming from search engines, it’s also critical. Monday’s article by Forbes’ Jason DeMers highlights the top trends for search engine optimization in 2015. So what’s the biggest take away for your business? Specialization in technical […]
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