Dealing with Negative Social Media Comments: You Can't Just Delete

By Natalie O'Grady | Feb 24, 2016

Social media allows brands to connect with their consumers on a pretty cool, personal level. When you set up a social media account and get things rolling, it can also be a nice ego boost. Things have been going well on your company’s Facebook page – people are liking, commenting on, and sharing your posts. […]

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Nonprofit Social Media: Suggestions for Policies and Guidelines

By Natalie O'Grady | Jan 27, 2016

Working in the world of nonprofits often means getting creative with a tight budget. This means that there aren’t many nonprofits (especially small, local ones) that have money to spare for a full-time nonprofit social media person on staff. While working with an outside public relations agency to fill this need can be extremely beneficial, […]

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3 Tools for Staying on Top of News & Trends

By Natalie O'Grady | Dec 18, 2015

Working in public communications means you’ll likely spend a decent amount of time each week perusing news headlines, industry publications, and social media hashtags. In order to best represent your clients and find prime opportunities for coverage, you need to be aware of the top trends and breaking news. This includes public relations news, industry talk […]

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Don't do this: the worst brand blunders of 2015

By Kelda Rericha | Dec 15, 2015

‘Tis the season for recaps of the year’s best and worst! In recent year’s past, it has been easy to blame brand blunders on social media. Fast twitch communications developed by junior-level social media staff will always be a recipe for disaster. But the worst of 2015 features a diverse blend of goof-ups, many of […]

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5 Reasons PR Pros Can Be Thankful For Social Media

By Natalie O'Grady | Nov 26, 2015

As public relations professionals better understand social media metrics and analytics, we get better at proving these platforms’ worth to clients. Everyone knows social media is an integral part of a communications campaign now; even though the platforms shift and change, the need to have our clients on them remains. But necessity doesn’t mean social […]

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Choosing the Right Social Media Platforms for Your Business

By Natalie O'Grady | Oct 6, 2015

Social media platforms have solidified their place in any business’ public relations and marketing strategy. You know you have to include social media as part of your brand’s image no matter what business sector you fall in, but it can be overwhelming when you look at all the options available. How are you supposed to […]

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If You Don’t Have Something Nice to Tweet, Don’t Tweet Anything at All?

By Molly Benito | Aug 11, 2015

Over the last few years, we’ve seen social media sites, such as Facebook, Instagram and Twitter, rise from an entertaining way of sharing information and keeping people connected to become a mainstream part of our lives, with billions of current users and more joining everyday. Celebrities use social media to build their brands, corporations incorporate […]

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Enhance Your Social Media Posts on Any Platform

By Lisa Lavora-De Beule | Jul 28, 2015

Getting the most out of your social media platforms Looking for ways to boost your posts on social media platforms such as Facebook, Twitter, Instagram and more? Take a look at this handy infographic, designed by My Clever Agency, which provides tips to keep in mind when sharing content across various platforms. I’ve outlined few of their suggestions below; […]

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Journalists on Twitter are the Most Active Verified Users

By Mary Gorretta | May 28, 2015

If your email pitch just isn’t getting a response, you might want to try sending that reporter a tweet. recently posted a report from Triggertrap CEO Haje Jan Kamps that the highest number of verified users, twenty-five percent, are journalists on Twitter. Twitter verified users are an exclusive group. Noted with a blue tick mark […]

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Break Down Barriers with Social Media

By Molly Benito | May 15, 2015

With the continuously changing landscape social media has bestowed upon us, companies are now capable – and required – of being more transparent in today’s online world. This is generally beneficial, allowing companies to humanize themselves to the public; however, for organizations that have been slower to break down barriers with social media, adapt to […]

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What Social Media Content Gets Shared the Most?

By Lisa Lavora-De Beule | Apr 20, 2015

Between June and November 2014, Buzz Stream and Fractl analyzed 220,000 pieces of content from 11 verticals (automotive, education, health, finance, food, business, technology, travel, entertainment, news, and lifestyle) to assess what social media content gets shared the most. The content of articles was divided into five types: how-tos, lists, what-posts, why-posts, and videos: How-tos: […]

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With Twitter reach slowing, how do you measure success?

By Gretchen Hoffman | Feb 7, 2015

Twitter came under fire this week for a slowing growth rate, with industry watchers citing concern that lower-than-expected growth numbers released in its earnings report  could put the social networking site  in a vulnerable position a few years down the road. Twitter’s executives, however,  are trying to convince investors that its reach far surpasses the […]

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