As influencer marketing continues to rapidly grow, there’s no question that it has become a powerful and critical marketing resource to brands across consumer and hospitality industries today. As influencers take a bigger role in marketing and earned media campaigns, when should traditional media continue to play a role in driving successful and impactful PR results? […]
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Over the past several years, TikTok has soared in popularity, generating over 1.6 billion downloads to date and even surpassed Google in 2022 as the world’s most popular web domain. Despite its colossus popularity, TikTok is still often considered to be a Gen Z platform. While TikTok is a Gen Z-dominated platform, it’s far from […]
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Influencer marketing holds tremendous potential to drive visibility of brands. Today, brands have nearly unlimited choices of influencers with follower counts of all sizes. Many businesses today automatically assume that a bigger follower count will equate to greater reach and engagement to their target audience but this isn’t always the case. If you’re new to […]
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Let me start by saying that I love me some good LinkedIn time. While my husband is burning the midnight oil on TikTok I’m over there scrolling through people’s professional posts on LinkedIn. That being said, what in the world is happening on this platform right now? I always think of LinkedIn as the professional […]
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According to a study done in July of 2021, 57% of the world’s population (aka 5 billion people) are active social media users. It has become rare to find a business that is not utilizing social media to grow its audience. With that being said, we have completely moved past the point that social media […]
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2020 has been illuminating for most of us: personally, professionally and socially. As we approach the end of what has been a winding road of a year (to say the least), it’s become clear that many things about our lives will be permanently changed. In the U.S., privileged groups have been forced to wake up […]
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Brands in all industries are facing multiple watershed moments in 2020 – around safety, employee health and wellness, community, business and social justice. A year from now, life will likely be permanently changed in many ways, and brands are attempting to weather the current storm and plan for those changes simultaneously. As brands consider what […]
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Social media managers have always known that a presence on social is important no matter your business size or industry, and the current era has thrown that fact into stark relief. For many businesses forced to temporarily close or limit services during the COVID-19 pandemic, social media is now the only way to connect with […]
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Images are king on social media. The 3.2 billion active users across all platforms are eager for relevant content, and imagery is an essential piece of capturing their attention. 65% of people retain information they saw paired with an image, compared to 10% of people who simply heard a piece of information. Facebook posts with images receive […]
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Below we’ve shared some recent articles we read and enjoyed. From strong women in sports, to gardening, outdoor education and memes, there’s something for everyone! Kris: How Hydroponic School Gardens Can Cultivate Food Justice, Year-Round This article from NPR’s “The Salt” section showcases the interesting ways some schools are using indoor gardening to teach students about […]
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As 2018 comes to a close, we’re taking a moment to reflect on all the creative work we’ve observed this year. Below we’ve shared a list of five companies that crushed their marketing efforts in 2018. If you also need great local news links to build local relevance, you can click here! IHOP (or IHOb) […]
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Emily Weiss, Founder and CEO of Glossier Image credit: Photographed by Nigel Parry; Grooming: Hair by Cecilia Romero for Exclusive Artists & Makeup by Aliana Lopez. Entrepreneur, September 2017 Working in the field of PR and communications, it’s interesting and refreshing to observe companies who “get it”. I have to admit to personally being […]
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