Do you know the difference between a pom-pom, a pompon and a pompom? Do you find yourself describing something unusual as the “most unique” ever (hint: please don’t)? While you won’t find an entry for “love” in the AP Stylebook, as a former journalist, I’ve been in a long-term love affair with AP style. Housed […]
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It can be difficult for people to identify one person, event, or piece of advice that singlehandedly propelled them forward on their career path – I know it is for me. Each of our individual stories, obstacles, and experiences shape our unique knowledge and learned expertise. I have been fortunate to encounter different people at […]
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I had the best of intentions to write this communication in July. Alas, like much of the past five months, the days and weeks seem to inexplicably pass by and before I know it, another month has arrived and now it’s mid-August! No one could have predicted this is how we’d be spending our spring, […]
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It’s been a little over a month since I started my role as an Associate at A.wordsmith, and I must say it’s been one heck of a transition. As if starting a new job from home during a deadly pandemic wasn’t enough, I’m also faced with the unchanging reality of being a Black woman in […]
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Brands in all industries are facing multiple watershed moments in 2020 – around safety, employee health and wellness, community, business and social justice. A year from now, life will likely be permanently changed in many ways, and brands are attempting to weather the current storm and plan for those changes simultaneously. As brands consider what […]
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By now, we’ve all (mostly) adjusted to a routine where most day-to-day work interactions happen on Zoom, Webex and Microsoft Teams. This change has also bled over into how media interviews are being held – while many reporters or producers traditionally would have interviewed sources over the phone or in person, there’s new expectations that […]
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We’ve all heard the phrase “change is the only constant.” Yet in this era of exponential evolution, change is no longer constant. It’s the variable and ever-accelerating force that compels leaders to redirect visions, stay the course or chart new paths forward. And today, as civic unrest, systemic racial injustice and a global pandemic takes precedence, it […]
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KPI, ROI, conversion rates, likes, bounces, clicks, followers, page views…the list goes on and on when it comes to the hard data in marketing metrics. As a designer, how something looks and feels has always been most important to me, but I’d be remiss if I didn’t consider whether a design was achieving its marketing […]
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This morning I was scrolling through LinkedIn and came to a new post from advertising agency Wieden & Kennedy. They had shared their newest collaboration with Nike – a 90-second spot that transcends advertising and struck me right in the gut. A message of resilience and hope – of comebacks. Sport is big in our […]
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Though the world around us may feel a little crazy, our furry friends inside continue to bring us joy, snuggles and laughter. Below are the A.wordsmith team’s pets that we love so much! Lisa Lucy, a 10-year-old Cavalier King Charles Spaniel/Cocker Spaniel Mix. This adorably excitable and sassy little friend of the furry kind bring […]
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We’re firm believers that thought leadership is a worthwhile investment for brands. It allows you to share your expertise and educate a broader audience while bringing awareness to what you do. One of the key ways we showcase our clients’ thought leadership is through contributed articles, which differ in a number of ways from other […]
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It can be a balancing act to separate work and home life when the days seem to blend into one and your living room has also become your office. The A.wordsmith team has been working remotely since mid-March due to the COVID-19 pandemic, and it has been an adjustment for each of us individually and […]
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