Inspired to Spread the Love

By Lisa Hildebrandt | Feb 13, 2020

“You always gain by giving love.” – Reese Witherspoon While February brings gorgeous bouquets, sweethearts, couples (or Galentine’s) getaways, and copious amounts of champagne, it’s also a seasonal reminder to revive the relationships in your life — going above and beyond to invest in another’s success, praise a job well done, and create enduring partnerships […]

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Internships: How Agencies Can Create the Optimal PR Experience

By Mia Costa | Feb 3, 2020

With springtime around the corner and soon-to-be college graduates scanning the workforce, internships are a great way to provide future professionals with experience while bringing fresh perspectives to your team. We’ve put together tips on how to provide a meaningful, thoughtful experience for new feet walking in the door. Advertise the internship in advance Take […]

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Our 2020 Resolutions

By Hannah Braly | Jan 7, 2020

With a new year (and new decade) always come goals and resolutions. Below are some of the A.wordsmith team’s focuses in 2020.  Kris  My New Year’s resolution is to listen to more music! Music has always been an important part of my life, but an increasingly hectic family pace over the last few years has […]

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Winning Corporate Holiday Cards

By Kris Travis | Dec 12, 2019

Is your company sending a holiday card this year? While year end is often incredibly busy, it’s also the most wonderful time of the year to remind clients how much you value their partnership. A simple holiday greeting will suffice, but what if you want to go all out? These organizations got especially festive with […]

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“Like a Boss” Coffee Chat Rewind: Use Your Voice!

By Ann Smith | Nov 21, 2019

We held our last “Like a Boss” Coffee Chat of 2019 on Tuesday and it certainly didn’t disappoint. November marks exactly two years since we held the first of these events and it’s been completely energizing to watch the momentum around them grow. Thanks to all of the panelists who have shared their stories and opinions […]

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Happy Thanksgiving!

By Hannah Braly | Nov 20, 2019

With Thanksgiving around the corner (already!?), we wanted to share some of our family traditions, favorite must-have Thanksgiving foods, and the dishes we could live without. Most of all, we wanted to share how thankful we are to be surrounded by such a fun team, inspirational clients, and awesome families to celebrate the holidays with.  […]

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4 Tips to Ease Your Nerves Before a Meeting

By Mia Costa | Nov 13, 2019

Meetings can be daunting – whether internal, with long-standing clients or with potential new ones. Meetings push you to prepare and make a lasting impression, all while having conviction. This is no easy task though. Meetings, similar to interviews, can be nerve-racking. As a former HR professional, I conducted countless interviews both over the phone […]

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A Haunted Walk Down Memory Lane

By Ann Smith | Oct 30, 2019

Ghosts, princesses and witches, oh my. ‘Tis the season for playing dress-up and eating too much cheap candy. Our team is reliving some of our favorite Halloween memories and wishing everyone a safe, fun (and warm!) night with your favorite goblins.  Gretchen Favorite Halloween tradition: Multiple pumpkin patch visitsBest costume: Ghostbuster (with Stay Puft Marshmallow Man sidekick)Least favorite […]

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The Art of the Elevator Pitch

By Gretchen Hoffman | Oct 29, 2019

“A police chief, with a phobia for open water, battles a gigantic shark with an appetite for swimmers and boat captains, in spite of a greedy town council who demands that the beach stay open.” Long before “Jaws” hit the theaters, the screenwriters had to perfect their pitch – the one- or two-sentence logline explaining […]

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Talk Like a Boss

By Matilde Begliomini | Oct 1, 2019

This past month, we decided to shake things up and host a special workshop instead of our usual bi-monthly Coffee Chat. Our hands-on Talk Like a Boss Presentation Workshop taught participants how to eliminate bad presentation habits, while acquiring new tips and tools to use when speaking in front of others.  On Tuesday, September 17, […]

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Why Color Theory Matters on Social Media

By Natalie O'Grady | Aug 8, 2019

Images are king on social media. The 3.2 billion active users across all platforms are eager for relevant content, and imagery is an essential piece of capturing their attention. 65% of people retain information they saw paired with an image, compared to 10% of people who simply heard a piece of information. Facebook posts with images receive […]

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Our Summer Family Traditions

By Hannah Braly | Jul 26, 2019

Summer is finally here, and warm weather brings fond memories of family traditions. Below we’ve shared our favorite summer family traditions – including ones that are still going today.  Natalie  For a good chunk of my elementary to high school years, we spent a few weeks every summer visiting my grandma and grandpa in Lake […]

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