“Can we draft a press release on this?” is a question PR pros hear every day. Press releases have a time and a place – but they aren’t always the most effective method to get your message across. There are two primary occasions when a press release is the best way to tell your story […]
Read More
Local broadcast stations are a great opportunity for local businesses to share about their expertise. Here are a few tips for working with broadcast. 1. Set expectations There are many parallels between print, radio and TV broadcast, but some things are simply different. Establishing expectations about the way broadcast works is important. TV broadcast […]
Read More
Happy Earth Day! Whether it’s time spent outdoors, supporting an environmental cause or pursuing a more sustainable, greener lifestyle, our team shares the various ways we celebrate and honor Mother Earth this year. Ann: In April, and every other month of the year, I celebrate the great outdoors through an ongoing commitment to Opal […]
Read More
“How much would it cost for you design a custom brand font for us?” While I am not a font designer, it’s a question I’ve heard, and a creative endeavor I’d be curious to explore if I had oodles more time and quite a bit more training. Font design is a complex art, with a […]
Read More
We are all still basking in the glow of Tuesday morning’s “Like a Boss” Coffee Chat aptly called Badass Women at Work. Thanks to our incredible panelists: Melita Callahan, president and CEO at Tricor; Jessi Duley, founder and owner of Burncycle and The Lab; and Kendra Carpenter, owner of Swaha Studios. Your passion, grit and […]
Read More
In honor of International Women’s Day, we each took some time to reflect on the women who inspire us. Although there are countless women to celebrate, we narrowed it down to a handful of extraordinary, tenacious and fearless women who have each changed the game in their own way. Ann: Dolly Parton A trailblazer, […]
Read More
As Facebook and other platforms crack down on clickbait and fake news, creating valuable original content will be more important than ever. For companies of any size, a blog is one of the easiest ways to create and share that original content. The first part of the year is also a perfect opportunity to give […]
Read More
In honor of Valentine’s Day, we’re sharing our ideal dates in and around Portland. Whether you’re treating yourself or spending time with your special person, there’s something on this list for everyone! Ann: Nostrana My husband and I had our very first date on February 13 – the thought of it being actually on Valentine’s […]
Read More
At our most recent “Like a Boss” Coffee Chat we had a great morning talking, learning and sharing about what it means to do good and give back. On our panel were Amy Weeden, co-founder and managing partner at Propeller; Doug Whyte, executive director at the Hollywood Theatre; Suzanne Nance, chief executive officer and on-air […]
Read More
A press release doesn’t get a brand very far anymore. Newsrooms are taxed. Reporters are swamped. And quite simply, we’re all more drawn to an image or video than a long-form corporate release. Seventy-eight percent of CMOs now say that custom content is the future of marketing. In turn, many have started to build in-house […]
Read More
You’ve got your media interview date set. Great! Now what? The following are a few pointers to keep in mind before and during the interview. Before the interview: Take the time to prepare – As the saying goes, “Success is where preparation and opportunity meet.” Before the interview takes place, do the necessary prep work. Familiarize […]
Read More
While trade media outreach sometimes takes a backseat to national media, it may be time to reconsider its role in your PR efforts. Why? It can be an invaluable part of your PR program, reaching niche audiences that can have a bigger impact on your business goals and establishing you as a leader in your […]
Read More