Happy Earth Day!

By Lisa Lavora-De Beule | Apr 18, 2018

Happy Earth Day! Whether it’s time spent outdoors, supporting an environmental cause or pursuing a more sustainable, greener lifestyle, our team shares the various ways we celebrate and honor Mother Earth this year.   Ann: In April, and every other month of the year, I celebrate the great outdoors through an ongoing commitment to Opal […]

Read More

Media Relations: Interview Tips

By Lisa Lavora-De Beule | Nov 30, 2017

You’ve got your media interview date set. Great! Now what? The following are a few pointers to keep in mind before and during the interview. Before the interview: Take the time to prepare – As the saying goes, “Success is where preparation and opportunity meet.” Before the interview takes place, do the necessary prep work. Familiarize […]

Read More

5 Tips to Enhance Your Public Speaking

By Lisa Lavora-De Beule | Nov 3, 2015

Becoming an effective public speaker takes time and practice, yet is a great way to market yourself as an expert in your field while enhancing awareness of your business. No matter the size of your audience, below are a few simple pointers to keep in mind in public speaking. 1. Dress for Success Dress in […]

Read More

What Makes a Press Release Newsworthy?

By Lisa Lavora-De Beule | Oct 14, 2015

Press releases are an effective way to garner publicity for your business. Although distributing a news release doesn’t guarantee coverage for your brand, by planting the seed with journalists and bloggers, it might very well lead into a future feature opportunity. Additionally, placing your press release on your website is an effective way to communicate with […]

Read More

Enhance Your Social Media Posts on Any Platform

By Lisa Lavora-De Beule | Jul 28, 2015

Getting the most out of your social media platforms Looking for ways to boost your posts on social media platforms such as Facebook, Twitter, Instagram and more? Take a look at this handy infographic, designed by My Clever Agency, which provides tips to keep in mind when sharing content across various platforms. I’ve outlined few of their suggestions below; […]

Read More

"Undo Send" Now Available from Gmail

By Lisa Lavora-De Beule | Jun 29, 2015

Got emailer’s remorse? Google is now offering the “Undo Send” option to the web version of Gmail. The “Undo Send” option allows you to cancel an email once it’s been sent between 5 and 30 seconds after it’s been dispatched. Once you’ve hit “send”, a yellow bar confirms it’s been sent and provides the option […]

Read More

3 Digital Marketing Challenges and How to Overcome Them

By Lisa Lavora-De Beule | Jun 1, 2015

There are numerous challenges online marketers face in the social media and digital marketing space. Below are 3 common challenges along with tips for overcoming them. 1. Challenge: Effectively Targeting Your Prospective Consumer. Solution: Establish Your Buyer Personas. According to Hubspot, it is important to develop a detailed picture of your target audience. Identifying your buyer […]

Read More

8 Ways to Come Up With Fresh Blog Content

By Lisa Lavora-De Beule | May 11, 2015

It’s not always easy to come up with engaging, inspiring and fresh blog content to share with your audience. Yet maintaining a blog is fundamental to effective content marketing, helping businesses generate traffic to their website, enhance visibility and influence sales. Digital Marketer has come up with a solution to cure your writer’s block – in […]

Read More

What Social Media Content Gets Shared the Most?

By Lisa Lavora-De Beule | Apr 20, 2015

Between June and November 2014, Buzz Stream and Fractl analyzed 220,000 pieces of content from 11 verticals (automotive, education, health, finance, food, business, technology, travel, entertainment, news, and lifestyle) to assess what social media content gets shared the most. The content of articles was divided into five types: how-tos, lists, what-posts, why-posts, and videos: How-tos: […]

Read More

C'mon Get Happy

By Lisa Lavora-De Beule | Mar 20, 2015

On Friday, March 20th, we celebrate the first day of spring (yay!) and the third annual International Day of Happiness. Established by the United Nations General Assembly in 2012, International Day of Happiness recognizes, “the relevance of happiness and well-being as universal goals and aspirations in the lives of human beings around the world and […]

Read More

The 5 Key Elements of Outstanding Emails

By Lisa Lavora-De Beule | Mar 5, 2015

Email is widely used today as a form of business communication. While email is considered to be an efficient and reliable communication tool, one needs to exercise care when crafting emails in the workplace. When used appropriately, emails can help garner the results you want. Inc. contributor, Jeremy Goldman, shares a few pointers to keep […]

Read More

‘Office Housework’ – Addressing Gender Stereotypes Within the Workplace

By Lisa Lavora-De Beule | Feb 12, 2015

In a recent op-ed essay in The New York Times, Facebook’s chief operating officer, Sheryl Sandberg and Wharton Business School professor Adam Grant, address the issue of “office housework.” This piece is the third within a four-part series about women in the workplace. In it, Sandberg and Grant state that regardless of their role within […]

Read More