When it comes to securing media coverage, traditional and digital media is a great option for most companies to get their message out in front of a large audience. However, if you’re digging into your metrics and finding that your media relations efforts aren’t getting business results, it may be time to consider alternative channels […]
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While the summer months bring gorgeous weather, longer days and tropical getaways (coupled with copious amounts of fruity cocktails), it’s also a fantastic time to reflect on your personal and professional development goals for the year ahead, while luxuriating in the power of self-care and rejuvenation. In today’s blog, our team shares our favorite summertime […]
Read MoreA.wordsmith and three of our clients brought home hardware from the Portland Business Journal’s Fastest-Growing Private 100 Companies event on Thursday, June 7. We were thrilled for our own #54 spot on the list, and proud to have supported UnoSquare, TerraFirma Foundation Systems and Propeller Consulting in earning their rankings on this year’s list, which […]
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The official start of summer may still be a few weeks away, but the warm weather is luring many of us outside, drink in hand. In today’s blog, our team shares our summer beverages of choice – alcoholic and nonalcoholic alike. Cheers! Lisa H. I’m a die-hard champagne enthusiast (and really anything in the […]
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Inspiration really is all around us. From the clothes we wear, to the food we eat and the places we work. At our May “Like a Boss” Coffee Chat we pulled back the covers on inspiration: where it lives, how it manifests and how to put it to work for you. Thanks to our three […]
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As part of our regular internal brown bag meetings here at A.wordsmith, I recently shared an overview of typical design project processes. For clients who have never worked with a designer, they don’t always know what to expect as we embark on a design project, whether it be a logo design, larger brand suite, or […]
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“Can we draft a press release on this?” is a question PR pros hear every day. Press releases have a time and a place – but they aren’t always the most effective method to get your message across. There are two primary occasions when a press release is the best way to tell your story […]
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Local broadcast stations are a great opportunity for local businesses to share about their expertise. Here are a few tips for working with broadcast. 1. Set expectations There are many parallels between print, radio and TV broadcast, but some things are simply different. Establishing expectations about the way broadcast works is important. TV broadcast […]
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Happy Earth Day! Whether it’s time spent outdoors, supporting an environmental cause or pursuing a more sustainable, greener lifestyle, our team shares the various ways we celebrate and honor Mother Earth this year. Ann: In April, and every other month of the year, I celebrate the great outdoors through an ongoing commitment to Opal […]
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“How much would it cost for you design a custom brand font for us?” While I am not a font designer, it’s a question I’ve heard, and a creative endeavor I’d be curious to explore if I had oodles more time and quite a bit more training. Font design is a complex art, with a […]
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We are all still basking in the glow of Tuesday morning’s “Like a Boss” Coffee Chat aptly called Badass Women at Work. Thanks to our incredible panelists: Melita Callahan, president and CEO at Tricor; Jessi Duley, founder and owner of Burncycle and The Lab; and Kendra Carpenter, owner of Swaha Studios. Your passion, grit and […]
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In honor of International Women’s Day, we each took some time to reflect on the women who inspire us. Although there are countless women to celebrate, we narrowed it down to a handful of extraordinary, tenacious and fearless women who have each changed the game in their own way. Ann: Dolly Parton A trailblazer, […]
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