What Thought Leadership is Not

By Natalie O'Grady | Aug 10, 2016

“Thought leadership” is often considered a buzzword in the marketing and PR world – little more than a spruced up advertisement for a company. However, if your content marketing pieces fit this description, then you’re not doing thought leadership. Thought leadership can be a strong, useful addition to a content marketing program and goes well beyond […]

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The Verizon-Yahoo Deal: What to Know

By Candice DeForest | Aug 5, 2016

With headlines like “Yahoo Sells To Verizon In Saddest $5 Billion Deal In Tech History,” it would be hard to ignore last week’s news of Yahoo’s sale to Verizon after months of speculation. While the ink has barely dried on the Verizon-Yahoo deal, reporters and industry experts are racing to analyze the potential impact on […]

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My PR Toolbox

By Carly Langdon | Jul 27, 2016

Every day a new tool is introduced into the world of communications. From a new social media app to a media monitoring program, it’s hard to keep them all straight. To help you on your journey to find all the right tools, here’s my top five list of PR gems. 5. Associated Press Style Guide […]

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3 Tips to Create an Effective Media List

By Savanna Frimoth | Jul 13, 2016

The creation of an effective media list is an essential component to any PR plan. A media list is a compilation of media outlets including specific reporter contact information. As someone who is just beginning my career in PR, I find myself looking to the below tips when creating media lists from scratch. They have […]

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Facebook Newsfeed Algorithm Updates – 3 Things to Know

By Natalie O'Grady | Jun 30, 2016

For a company not even two decades old, Facebook has done a fantastic job integrating itself into the daily lives of people around the globe. It quickly became a hot spot for brands looking to connect to a wide variety of audiences, and public relations professionals have been including the platform in their communications plans […]

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Engage, don't broadcast: People hate social media ads

By Natalie O'Grady | Jun 2, 2016

Mallory Benham, a 23-year-old recent graduate, summed up the problem with social media ads in an interview for a recent Harris poll with a quote that’s likely to frustrate many marketing professionals. “I go on social media to see and know what my friends are doing. I don’t want to see ads clutter my news […]

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How are you a thought leader? Answer these 6 questions to find out.

By Kelda Rericha | May 3, 2016

If you are reading this you likely already understand the value of thought leadership products. A thought leadership product is anything – written, video, multi-media – produced to help inform an audience on something you do really well. These products are especially critical for service organizations that rely on the smarts and unique capabilities of […]

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Should Native Advertising Become a PR Tactic?

By Natalie O'Grady | Apr 15, 2016

Though marketing, advertising, and public relations all play in the same “sandbox,” traditionalists in the world of PR will tell you that the industry doesn’t have much to do with paid placements or marketing pieces. And for the most part, they’re still correct – public relations by definition is about earned media and public perception […]

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Streamline Your Writing: Five Tips

By Christine Antles | Mar 28, 2016

Steve Jobs once said: “Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.” Throughout your PR and writing career, you have heard more than once to tighten up your pitches, your white papers or your press releases. While it takes practice, the result is worth […]

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Public Relations in the age of the Internet of Things

By Natalie O'Grady | Mar 17, 2016

When I was finishing my undergraduate degree program several years ago, one of my communications professors introduced the class to something called “The Internet of Things.” He explained that in the not-so-distant future, we’d be living in what basically amounted to the home in that Disney Channel classic movie, Smart House – refrigerators that could […]

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3 Tools for Staying on Top of News & Trends

By Natalie O'Grady | Dec 18, 2015

Working in public communications means you’ll likely spend a decent amount of time each week perusing news headlines, industry publications, and social media hashtags. In order to best represent your clients and find prime opportunities for coverage, you need to be aware of the top trends and breaking news. This includes public relations news, industry talk […]

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Don't do this: the worst brand blunders of 2015

By Kelda Rericha | Dec 15, 2015

‘Tis the season for recaps of the year’s best and worst! In recent year’s past, it has been easy to blame brand blunders on social media. Fast twitch communications developed by junior-level social media staff will always be a recipe for disaster. But the worst of 2015 features a diverse blend of goof-ups, many of […]

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