“Can we draft a press release on this?” is a question PR pros hear every day. Press releases have a time and a place – but they aren’t always the most effective method to get your message across. There are two primary occasions when a press release is the best way to tell your story […]
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Local broadcast stations are a great opportunity for local businesses to share about their expertise. Here are a few tips for working with broadcast. 1. Set expectations There are many parallels between print, radio and TV broadcast, but some things are simply different. Establishing expectations about the way broadcast works is important. TV broadcast […]
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You’ve got your media interview date set. Great! Now what? The following are a few pointers to keep in mind before and during the interview. Before the interview: Take the time to prepare – As the saying goes, “Success is where preparation and opportunity meet.” Before the interview takes place, do the necessary prep work. Familiarize […]
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Emily Weiss, Founder and CEO of Glossier Image credit: Photographed by Nigel Parry; Grooming: Hair by Cecilia Romero for Exclusive Artists & Makeup by Aliana Lopez. Entrepreneur, September 2017 Working in the field of PR and communications, it’s interesting and refreshing to observe companies who “get it”. I have to admit to personally being […]
Read MoreAs politicians bicker about job growth and immigration, it’s become increasingly clear that the real threat to our current economic and social structure is automation and robotization. In the wake of this realization, workers around the world are asking the question: Will I be replaced by a machine? Can PR Be Automated? In PR, the […]
Read MoreYou’ll often hear that public relations is an industry built on relationships. This is true, but there is an added element that goes hand-in-hand with relationships—authenticity. In an age of curated social media posts (#blessed) and glossy corporate stories sans reference to long hours and employee burnout, consumers are left feeling dubious and duped. Instead […]
Read More2016 has been nothing if not eventful. Whether you felt this year dragged on forever or thought it went by in the blink of an eye, the end is quickly approaching. When I was younger, my dad jokingly referred to tendencies to hibernate and indulge in holiday sweets as “cookie foot”. While December is a […]
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