Six months ago I confidentially strode across a stage and collected my diploma. While I now possess a piece of paper that claims I’ve learned, I definitely didn’t stop learning after graduating. After several months working for a public relations agency, here’s what PR is teaching me. Relationships are Key Public relations is an industry […]
Read More“What My Public Relations Degree Taught Me” is part two of a mini-series on education and being a millennial in the world of PR, from some of our young professionals at A.wordsmith. Read part one here. I veered towards PR after five years in the education and nonprofit world. The overlap between development and communications is […]
Read MorePart one of a mini-series on education and being a millennial in the world of PR, from some of our young professionals at A.wordsmith. In 2014, I graduated with my master’s degree in public communication and finally headed out into the “real world.” Since I basically went straight from my undergraduate studies to my graduate […]
Read MoreCongratulations – your startup has received a mega round of funding. You have just a few weeks until the announcement date and while the planning process will be fast and furious, the strategy must be buttoned up to ensure success. Like any corporate news, a successfully executed funding announcement will take thoughtful planning, a well-designed […]
Read MoreYou may not realize it, but you are exposed to the fruits of public relations every day, in every medium. From social media outlets like Twitter and Facebook to traditional media like television, newspaper and radio, many of the pieces you enjoy are the direct result of a public relations professional doing her job. There […]
Read MoreTake a look at this picture of 2014’s most senior leaders at the top 13 PR agencies by revenue, and the top two agencies by revenue growth in 2013: Zero minorities. And just four women in a field where 65-70% of the workforce is female. A lack of diversity has plagued ad and PR agencies […]
Read MoreCrisis communication is a critical skillset for any PR professional. Having the knowledge to protect and defend an organization or individual who is facing a public-facing challenge can often mean the difference between life or death of a public image. Take the recent scandal between Ryan Lochte vs. the city of Rio at the 2016 […]
Read MoreImage courtesy of photoexplorer at FreeDigitalPhotos.net Big Data has become a vital tool for large and small businesses alike, with Big Data software able to help analyze the vast amounts of information to today’s organization. New, simplified tools like Amazon Mechanical Turk allow organizations and individuals to more easily collect data from around the world, […]
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