We’ve all heard the phrase “change is the only constant.” Yet in this era of exponential evolution, change is no longer constant. It’s the variable and ever-accelerating force that compels leaders to redirect visions, stay the course or chart new paths forward. And today, as civic unrest, systemic racial injustice and a global pandemic takes precedence, it […]
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KPI, ROI, conversion rates, likes, bounces, clicks, followers, page views…the list goes on and on when it comes to the hard data in marketing metrics. As a designer, how something looks and feels has always been most important to me, but I’d be remiss if I didn’t consider whether a design was achieving its marketing […]
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This morning I was scrolling through LinkedIn and came to a new post from advertising agency Wieden & Kennedy. They had shared their newest collaboration with Nike – a 90-second spot that transcends advertising and struck me right in the gut. A message of resilience and hope – of comebacks. Sport is big in our […]
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Though the world around us may feel a little crazy, our furry friends inside continue to bring us joy, snuggles and laughter. Below are the A.wordsmith team’s pets that we love so much! Lisa Lucy, a 10-year-old Cavalier King Charles Spaniel/Cocker Spaniel Mix. This adorably excitable and sassy little friend of the furry kind bring […]
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We’re firm believers that thought leadership is a worthwhile investment for brands. It allows you to share your expertise and educate a broader audience while bringing awareness to what you do. One of the key ways we showcase our clients’ thought leadership is through contributed articles, which differ in a number of ways from other […]
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It can be a balancing act to separate work and home life when the days seem to blend into one and your living room has also become your office. The A.wordsmith team has been working remotely since mid-March due to the COVID-19 pandemic, and it has been an adjustment for each of us individually and […]
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COVID-19 has shown us that conditions can change overnight. While external factors that include your industry, your customer base and your geography (and that of your customers) have dictated the extent to which your business has been affected, chances are that you’ve among the majority of businesses that have already adjusted at least some of their […]
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Hello partners and friends – I hope this finds you all safe and well. While the last two weeks of March felt like an eternity, April has gone surprisingly fast. I am not sure if that’s a sign of adapting to this new unique normal, the reality of homeschooling teenagers, finding a virtual work cadence or […]
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The novel Coronavirus has drastically altered the business landscape and created a heightened appetite for change. Now more than ever, business leaders across industries and geographies are called to fiercely rise to the challenge of uncertainty. They’re emboldened by their managers, peers and the broader business community to charge ahead with relentless optimism, tenacity, determination […]
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Social media managers have always known that a presence on social is important no matter your business size or industry, and the current era has thrown that fact into stark relief. For many businesses forced to temporarily close or limit services during the COVID-19 pandemic, social media is now the only way to connect with […]
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On Thursday, February 20 we kicked off our 2020 “Like a Boss” Coffee Chats with the topic of Being Intentional. This theme rose to the top for me after hearing so many people talk about slowing down, doing less and focusing more in 2020. Thanks to our amazing panelists, Natalie O’Grady, Jamie Opra and Mark […]
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It’s no surprise that referrals are a major source of business growth for A.wordsmith – after all, public relations is all about building and maintaining relationships. It’s what the industry is centered around: relationships with coworkers, media, clients (and potential clients) and anyone who shares a similar love for Portland, happy hours, marketing, etc. A great […]
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