Blog

Join us in conversation on the topics we believe matter...to our industry, our city and our society.

Key Networking Tips

By Hannah Braly | Feb 25, 2020

It’s no surprise that referrals are a major source of business growth for A.wordsmith – after all, public relations is all about building and maintaining relationships. It’s what the industry is centered around: relationships with coworkers, media, clients (and potential clients) and anyone who shares a similar love for Portland, happy hours, marketing, etc. A great […]

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Inspired to Spread the Love

By Lisa Hildebrandt | Feb 13, 2020

“You always gain by giving love.” – Reese Witherspoon While February brings gorgeous bouquets, sweethearts, couples (or Galentine’s) getaways, and copious amounts of champagne, it’s also a seasonal reminder to revive the relationships in your life — going above and beyond to invest in another’s success, praise a job well done, and create enduring partnerships […]

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Internships: How Agencies Can Create the Optimal PR Experience

By Mia Costa | Feb 3, 2020

With springtime around the corner and soon-to-be college graduates scanning the workforce, internships are a great way to provide future professionals with experience while bringing fresh perspectives to your team. We’ve put together tips on how to provide a meaningful, thoughtful experience for new feet walking in the door. Advertise the internship in advance Take […]

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Our 2020 Resolutions

By Hannah Braly | Jan 7, 2020

With a new year (and new decade) always come goals and resolutions. Below are some of the A.wordsmith team’s focuses in 2020.  Kris  My New Year’s resolution is to listen to more music! Music has always been an important part of my life, but an increasingly hectic family pace over the last few years has […]

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Winning Corporate Holiday Cards

By Kris Travis | Dec 12, 2019

Is your company sending a holiday card this year? While year end is often incredibly busy, it’s also the most wonderful time of the year to remind clients how much you value their partnership. A simple holiday greeting will suffice, but what if you want to go all out? These organizations got especially festive with […]

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“Like a Boss” Coffee Chat Rewind: Use Your Voice!

By Ann Smith | Nov 21, 2019

We held our last “Like a Boss” Coffee Chat of 2019 on Tuesday and it certainly didn’t disappoint. November marks exactly two years since we held the first of these events and it’s been completely energizing to watch the momentum around them grow. Thanks to all of the panelists who have shared their stories and opinions […]

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Happy Thanksgiving!

By Hannah Braly | Nov 20, 2019

With Thanksgiving around the corner (already!?), we wanted to share some of our family traditions, favorite must-have Thanksgiving foods, and the dishes we could live without. Most of all, we wanted to share how thankful we are to be surrounded by such a fun team, inspirational clients, and awesome families to celebrate the holidays with.  […]

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4 Tips to Ease Your Nerves Before a Meeting

By Mia Costa | Nov 13, 2019

Meetings can be daunting – whether internal, with long-standing clients or with potential new ones. Meetings push you to prepare and make a lasting impression, all while having conviction. This is no easy task though. Meetings, similar to interviews, can be nerve-racking. As a former HR professional, I conducted countless interviews both over the phone […]

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A Haunted Walk Down Memory Lane

By Ann Smith | Oct 30, 2019

Ghosts, princesses and witches, oh my. ‘Tis the season for playing dress-up and eating too much cheap candy. Our team is reliving some of our favorite Halloween memories and wishing everyone a safe, fun (and warm!) night with your favorite goblins.  Gretchen Favorite Halloween tradition: Multiple pumpkin patch visitsBest costume: Ghostbuster (with Stay Puft Marshmallow Man sidekick)Least favorite […]

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The Art of the Elevator Pitch

By Gretchen Hoffman | Oct 29, 2019

“A police chief, with a phobia for open water, battles a gigantic shark with an appetite for swimmers and boat captains, in spite of a greedy town council who demands that the beach stay open.” Long before “Jaws” hit the theaters, the screenwriters had to perfect their pitch – the one- or two-sentence logline explaining […]

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