Your Website in 2015
Do you have any big site redesign plans? As 2015 approaches, many organizations are refreshing their look and functionality. Web design trends are constantly evolving, and web functionality changes are near-impossible to keep up with. But that doesn’t mean you can’t incorporate a handful of the newest features into your site to keep it current.
Elegant Themes is just one of hundreds of website theme marketplaces, and their recent blog post about 2015 web design trends to watch for has a number of great possibilities to consider. (Not all of them are new, but 2015 may be the year where embracing these approaches is non-negotiable, if you want your website to get noticed).
A few highlights that I’m most excited about include:
#3 – Bigger Emphasis on Typography
As most of you know, we’re no longer stuck with Arial or Times New Roman when it comes to web fonts. Between Google fonts and a handful of other robust and affordable web type kits out there, it is possible to make your website a beautiful showcase of custom-selected typography, which is a great way to ensure your site redesign is uniquely branded. As a type lover, I have been so excited to experiment with typography in web design over the past couple years, and look forward to continued flexibility and opportunity.
#4 – Large, Beautiful Background Images & Videos
Good content is essential, but it doesn’t all have to be words. With large monitors and improved screen resolution, high-quality imagery is such an important part of impactful storytelling online. Stock image libraries are (slowly) improving in quality and subject matter, but today’s image- and video-friendly web environment is a perfect place to showcase custom company photography you’ve been waiting to invest in. Personalize it, make it local, make it authentic. And then make it big.
#5 – Scrolling Over Clicking
No need to fear scrolling. With mobile technology’s impact on user interaction habits, scrolling is a completely natural way for people to navigate a website now. If you’re afraid to abandon clicking completely, there are still great ways to incorporate both into your site redesign. But don’t feel boxed in to the “page-by-page” structure. The navigation possibilities are endless, and are finally allowing us to use the web as more of a, well, web, rather than trying to force it into a paged book structure. Which leads to another great point–
#9 – Interactive Storytelling
All of these pieces together mean that your website is now able to better tell a story and create an immersive experience with your brand. Between beautiful type, large imagery, and fluid navigation, your website is less of a corporate brochure, and more of a brand story. This creates an emotional connection for your site visitors, which is exactly what you want as you build brand awareness.
The number one on the list goes without saying at this point: your site needs to be responsive. (Most of us are still catching up on this, so don’t feel too bad. But make a plan–users are on their mobile devices looking at your site right now. It is time.)
Read the full list here, and start dreaming big.