We’d like to take a moment to thank all of the moms and mother figures in our lives – you continue to inspire us each and every day. Happy Mother’s Day! Ann Dear Mom, There really aren’t words that accurately sum up just how much I love you. Even though I’m raising girls of my […]
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Each year, April Fool’s Day offers an opportunity to infuse fun and humor into the corporate world. Successful April Fool’s Day jokes can build rapport with target audiences, boost engagement on social media and even earn press coverage! However, if executed incorrectly or in poor taste, April Fool’s jokes can have the exact opposite effect. […]
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Emailing is a great way to communicate, it’s fast and efficient. However, when done incorrectly, your email may be ignored or deleted and the journalist may be less likely to open subsequent emails – and you want them to stay open to future ideas. As a public relations firm, we’ve had a lot of experience […]
Read MoreIn written communication, particularly emails, one of the hardest challenges can be conveying your tone of voice. How many times have you read an email wondering if the sender is angry, annoyed, snappish or maybe just being brief? I know in many cases, I overcompensate for this by using an exclamation point to show how […]
Read MoreIn a recent op-ed essay in The New York Times, Facebook’s chief operating officer, Sheryl Sandberg and Wharton Business School professor Adam Grant, address the issue of “office housework.” This piece is the third within a four-part series about women in the workplace. In it, Sandberg and Grant state that regardless of their role within […]
Read MoreThanks to a measles outbreak at the happiest place on earth, our news feeds have all been filled with what we already know: vaccines work and are safe, but some people — primarily between 2000 and 2011 — opted to not vaccinate their children, and now we’re paying the price. The “why” has been examined […]
Read MoreDid see you see McDonalds’ new heartwarming commercial while watching the Golden Globes or NFL playoffs earlier this week? I admit that I liked it. The heartfelt ad showed a photo montage of messages posted on various McDonald’s signboards by some of the fast food restaurant’s franchises, including “Thank you Veterans”, “We Remember 9/11”, “Boston […]
Read MoreNovember 4th has arrived and after today you no longer have to listen to the campaign advertisements, at least for awhile. Although these advertisements address some of the issues with each campaign candidate or proposition measure, they can be overbearing, aggressive, and sometimes pushing the truth. NPR’s Alisa Chang, recently reported on the “2014 Campaign […]
Read MoreDesign Week Portland 2014 was great fun, and I felt lucky to attend the sold-out talk by Stefan Sagmeister on Design & Happiness. The Austrian-born designer has been a design “rockstar” for decades, but when he’s not working for clients of Sagmeister & Walsh, he’s studying how we attain happiness. His ultimate goal is a […]
Read MoreDo you have any big site redesign plans? As 2015 approaches, many organizations are refreshing their look and functionality. Web design trends are constantly evolving, and web functionality changes are near-impossible to keep up with. The website design for limo drivers and the website design for an engineering firm differ, for instance. But that doesn’t […]
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