The Misconceptions of Public Relations

By Carly Langdon | Sep 29, 2016

You may not realize it, but you are exposed to the fruits of public relations every day, in every medium. From social media outlets like Twitter and Facebook to traditional media like television, newspaper and radio, many of the pieces you enjoy are the direct result of a public relations professional doing her job. There […]

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How to Communicate a Business Name Change

By Gretchen Hoffman | Sep 20, 2016

There are a number of reasons organizations change their names, from mergers or company splits (Anderson Consulting to Accenture in 2001) to wanting to better align their names with an evolving service or product line (Apples Computer to Apple in 2007) or even distance themselves from a product in the portfolio (Phillip Morris to Altria […]

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Top 4 Takeaways from Art + Science of Storytelling across Platforms

By Savanna Frimoth | Sep 19, 2016

I recently had the opportunity to attend a PRSA webinar presented by Geoff Livingston and Andrew Gilman called the Art and Science of Storytelling across Platforms. Given that a huge portion of a PR professional’s job is crafting stories for their clients, this topic was relevant and applicable. Here are my top takeaways from the […]

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How to Weather the Storm: Ryan Lochte-Edition

By Carly Langdon | Aug 31, 2016

Crisis communication is a critical skillset for any PR professional. Having the knowledge to protect and defend an organization or individual who is facing a public-facing challenge can often mean the difference between life or death of a public image. Take the recent scandal between Ryan Lochte vs. the city of Rio at the 2016 […]

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How to Leverage Big Data for PR and Marketing Communications

By Gretchen Hoffman | Aug 17, 2016

Image courtesy of photoexplorer at FreeDigitalPhotos.net Big Data has become a vital tool for large and small businesses alike, with Big Data software able to help analyze the vast amounts of information to today’s organization. New, simplified tools like Amazon Mechanical Turk allow organizations and individuals to more easily collect data from around the world, […]

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What Thought Leadership is Not

By Natalie O'Grady | Aug 10, 2016

“Thought leadership” is often considered a buzzword in the marketing and PR world – little more than a spruced up advertisement for a company. However, if your content marketing pieces fit this description, then you’re not doing thought leadership. Thought leadership can be a strong, useful addition to a content marketing program and goes well beyond […]

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My PR Toolbox

By Carly Langdon | Jul 27, 2016

Every day a new tool is introduced into the world of communications. From a new social media app to a media monitoring program, it’s hard to keep them all straight. To help you on your journey to find all the right tools, here’s my top five list of PR gems. 5. Associated Press Style Guide […]

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3 Tips to Create an Effective Media List

By Savanna Frimoth | Jul 13, 2016

The creation of an effective media list is an essential component to any PR plan. A media list is a compilation of media outlets including specific reporter contact information. As someone who is just beginning my career in PR, I find myself looking to the below tips when creating media lists from scratch. They have […]

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How are you a thought leader? Answer these 6 questions to find out.

By Kelda Rericha | May 3, 2016

If you are reading this you likely already understand the value of thought leadership products. A thought leadership product is anything – written, video, multi-media – produced to help inform an audience on something you do really well. These products are especially critical for service organizations that rely on the smarts and unique capabilities of […]

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Getting Ripa'd

By Ann Smith | Apr 27, 2016

Unless you’ve been hiding under a rock for the past week you’ve most likely know the full story, or at least rumblings, of the Kelly Ripa vs. Michael Strahan vs. Disney-ABC drama.  On Tuesday Kelly returned to the show after taking some time off to digest and deal with the news that not only is […]

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Public Relations in the age of the Internet of Things

By Natalie O'Grady | Mar 17, 2016

When I was finishing my undergraduate degree program several years ago, one of my communications professors introduced the class to something called “The Internet of Things.” He explained that in the not-so-distant future, we’d be living in what basically amounted to the home in that Disney Channel classic movie, Smart House – refrigerators that could […]

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Audience Analysis: What to Do During a Presentation for Effective Communication

By Gretchen Hoffman | Jan 7, 2016

A few weeks back, we wrote about effective audience analysis and the role it plays in effective communication. More specifically, we went into detail about the first phase: before you are speaking in front of an audience. In this post, we’ll delve a little deeper into what to do during the second phase – once […]

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