Building strong relationships with media is critical to the success of any PR campaign. In today’s competitive media landscape, it’smore important than ever to develop and maintain strong relationships with journalists, editors, and content producers. I started my career in news, working both for a newspaper as well as a local TV station, and it provided a […]
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The sun is finally shining in the Rose City and we can’t wait to soak up the long-awaited sun rays. This month has been a great reminder that Summer is coming soon. If you’re looking to find something to explore while enjoying the weather, be sure to check out one of our #FeatureFriday businesses! Pie […]
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I laid the groundwork, and then just like clockworkThe dominoes cascaded in a lineWhat if I told you I’m a mastermind?And now you’re mineIt was all by design‘Cause I’m a mastermind – Taylor Swift Unless you’ve been living under a rock, you’ve likely seen the headlines chronicling Taylor Swift’s Eras Tour, her recent iHeartRadio Innovator […]
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Let’s explore the AI tool that has captured the attention of the communications industry: ChatGPT. If your LinkedIn feed has looked anything like ours lately, you’re probably already overloaded with information (and have probably established your own opinion) on the latest OpenAI tool. We want to weigh in on the conversation and share what we […]
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Spring has sprung! With warm weather right around the corner, we’re looking to refresh and renew ourselves. We hope that this month our #featurefridays inspire you to spend time outdoors, reenergize your home and add a little razzle-dazzle to your everyday fashion. Badge Bomb We’re shining a spotlight on Badge Bomb! Stickers are a great […]
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Happy Women’s History Month! We are so delighted to be celebrating all the wonderful women from the past to the present. One thing that we discuss frequently in the office is books; whether it be a quick conversation about Taylor Jenkins Reid’s “Daisy Jones & the Six” or a professional perspective such as when Gretchen […]
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Influencer marketing holds tremendous potential to drive visibility of brands. Today, brands have nearly unlimited choices of influencers with follower counts of all sizes. Many businesses today automatically assume that a bigger follower count will equate to greater reach and engagement to their target audience but this isn’t always the case. If you’re new to […]
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Every month, A.wordsmith features BIPOC and/or women-owned businesses in the greater Portland area. There were a multitude of businesses we adored during this month of love—we hope you’ll enjoy them too! Dogville Natasha Busse, a dog fanatic, started her career in doggy daycare from her home. After only three months, her backyard was full of […]
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The New Year is finally here! On the idea of trying new things, we hope that our #FeatureFridays have given you some inspiration this first month of 2023. Sister Products We chose Sister Products as our first #FeatureFriday of 2023! Joyce McNair was inspired by her mother’s passion for artisanship to start Sister Products. After […]
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New year, new you. New year resolutions. Word of the year. Phrase of the year. The list of annual clichés and expectations goes on. As January quickly set in, I immediately found myself in a sea of scheduling: work conferences, family vacations, team offsites, kid activities. While excited for what lies ahead, I was quickly […]
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Every Friday on our Instagram, we feature different women-owned, BIPOC, or LGBTQ+ Portland-based small businesses. Here’s a roundup of the businesses that we featured in November — we hope that you love them as much as we do! Soul Chai This #FeatureFriday we’re excited to highlight Soul Chai, a vibrant, spiceful and sustainably focused chai […]
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In today’s rapidly evolving business climate, leaders in nearly every industry are compelled to think more creatively, broaden their horizons, strengthen their aptitude for adaptability, and explore all possibilities. This can leave even the savviest communications pros asking themselves: How can we think differently? How can we exude gravitas and energy in client meetings? How can […]
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