Blog
Join us in conversation on the topics we believe matter...to our industry, our city and our society.
Public Relations is a growing field that encompasses a variety of strategies and tactics. Traditionally, clients come to a PR team to get media coverage, writing assistance or to create a campaign. While these are still the primary focus for some firms, more clients are turning to digital PR as a means of growing their […]
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March is my favorite month. It starts off with a flurry of birthdays in my family, then a Guinness and shepherd’s pie at Kells on St. Patrick’s Day and with any luck some time away in the sunshine over spring break. But March now holds another place in history: the month COVID-19 changed our lives […]
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Customers are the lifeblood of any business. Their opinions, loyalty and emotionally driven purchasing decisions shape your organization’s ability to thrive (or fall behind). You must intimately understand your target customer’s worldviews, irrational fears, frustrations and deepest desires to create a profitable and purposeful enterprise. Yet the process of clearly defining your ideal customer can […]
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After a great earned media placement goes live, there’s a number of steps that brands can take to increase the impact of their coverage. While a placement itself gets you in front of a publication’s readers, increases credibility and builds awareness among target audiences, communications pros and marketers alike should leverage other channels to ensure […]
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As I sat awestruck listening to the poetry flow out of Amanda Gorman’s mouth at the presidential inauguration on January 20, I had one thought coursing through my mind: words matter. She was brilliantly captivating, and when I went to her website I had never been prouder to be aligned with a fellow self-proclaimed “wordsmith.” When I […]
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My start as a P.R. professional has been a bit non-traditional. I am a full-time senior in college and a full-time public relations associate – who also started her career in the middle of a global pandemic. My days are filled with client calls and media outreach, while my nights are spent reading textbooks and […]
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Looking at the calendar, it’s hard to believe it’s already 2021. In March, we’ll be coming up on a year of remote work, and like for many across the country, working fully from home was a new horizon for us at A.wordsmith. Our Culture Committee had to completely scrap some (in-person) plans, rethink others and […]
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Each day brings a new announcement of a brand or organization repudiating the Capitol riot and the officials who opposed the presidential vote certification. Among the latest: Marriott announced Sunday that it had cut support for the Republican senators, including Republican Sens. Josh Hawley (Mo.) and Ted Cruz (Texas), who opposed the Electoral College count following the deadly mob […]
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Writing with an inclusive lens takes practice and intentionality, particularly if you are a member of a privileged group. As PR and communications professionals, we have an opportunity to influence social conversation and make an impact through our writing and communication. Diversity, equity and inclusion should be at the forefront of everything we do as […]
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With the advent of the holiday season, we can all breathe a heavy sigh of relief that we’ve nearly crossed the finish line on the wild ride that’s been 2020. While the goal post kept changing and new obstacles were tossed onto the track daily, we’ve learned that collectively – with our family, friends, colleagues […]
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