Blog

Join us in conversation on the topics we believe matter...to our industry, our city and our society.

What Fortnite’s Massively Successful In-Game Concert Means for Brands

By Natalie O'Grady | Feb 13, 2019

If you’ve been in the vicinity of anyone aged 10 to 15-years-old in the last year, you’ve likely heard about Fortnite. The free-to-play game (with an option to pay $10 every 10 weeks to participate in additional game challenges, and a shop to purchase character outfits and tools) is a “battle royale” featuring various gaming modes […]

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Why Your Content Needs a Narrative, and Some Tips for Writing One

By Sean Carpenter | Feb 11, 2019

How many emails, news stories and other pieces of content do you read a day? I’m willing to bet it’s somewhere in the ballpark of almost a hundred. More importantly, how many of them do you remember? Probably not many—because your attention wasn’t held for long. That’s fine since not all content is created to […]

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How to Make Your Meetings More Engaging

By Hannah Sewell | Feb 7, 2019

Everyone knows meetings can be draining. The A.wordsmith team has a lot of meetings (client, internal, etc.) and we’ve learned a few tricks for keeping everyone engaged along the way. Here are some simple things to incorporate into meetings for maximum productivity.   Set an agenda and stick to it Agendas are a great way to […]

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Portland Event Round-up

By Savanna Frimoth | Feb 5, 2019

We’re sharing a round-up of upcoming Portland events to get us through the end of winter! From Michelle Obama’s book tour to the Portland Business Journal’s Power Breakfast to the Portland Night Market – there’s something for everyone. We’ll see you around town! Portland Night Market– February 8th– 9th Think of the Portland Night Market […]

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The Do’s and Don’ts of Emailing Journalists

By Hannah Sewell | Jan 31, 2019

Emailing is a great way to communicate, it’s fast and efficient. However, when done incorrectly, your email may be ignored or deleted and the journalist may be less likely to open subsequent emails – and you want them to stay open to future ideas. As a public relations firm, we’ve had a lot of experience […]

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Our 2019 Resolutions

By Hannah Sewell | Jan 4, 2019

Happy New Year! Everyone on the team here at A.wordsmith had a fun-filled holiday season, including trips to Tennessee and Alaska, celebrating one year of marriage, snowshoeing with family and eating – a lot. Now that 2019 is upon us, we’ve put together some of our goals for this year. We’re looking forward to holding […]

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Five Creative Marketing Campaigns that Crushed 2018

By Hannah Sewell | Dec 21, 2018

As 2018 comes to a close, we’re taking a moment to reflect on all the creative work we’ve observed this year. Below we’ve shared a list of five companies that crushed their marketing efforts in 2018. IHOP (or IHOb) The well-known restaurant temporarily changed its name in July 2018 from IHOP to IHOb to generate […]

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Coffee Chat Rewind: When the Day Job Isn’t Enough

By Ann Smith | Dec 12, 2018

I know that for me there are many days when I feel like I couldn’t possibly do one more thing. As working professionals holding down careers, kids, businesses – and hopefully some me-time – the hours quickly fill up. However, that isn’t to say that there isn’t a spark deep inside waiting to be ignited. At […]

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Happy Thanksgiving!

By Kris Travis | Nov 20, 2018

As the A.wordsmith team prepares for the start of the holiday season, we’re exchanging recipes, discussing travel plans, and hustling to meet end-of-year deadlines. We’re also reflecting on what tops each of our gratitude lists this year. Whether it’s a big party with lots of family and friends, or a quiet and introspective day off, […]

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A.wordsmith’s Autumn Reads

By Savanna Frimoth | Oct 19, 2018

Fall is the perfect time to refresh your reading list. Our team loves a good book and we’ve shared some of our recent favorites below. Happy reading! Sean: Bad Blood: Secrets and Lies in a Silicon Valley Startup, by John Carreyrou I recently read Bad Blood, a book detailing the Theranos fiasco. It’s so interesting to […]

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