Blog

Join us in conversation on the topics we believe matter...to our industry, our city and our society.

A few of our favorite [Portland] things

By Ann Smith | Sep 12, 2018

It was exciting to see the second edition of my book, “100 Things to do in Portland, Before You Die” roll off the presses last month. It may sound cliché, but I really do believe there’s something in this book for everyone—whether you’ve lived in Portland all your life or are just here visiting for […]

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Teamwork Makes the Dream Work

By Addy Torian | Jul 22, 2018

Team-building activities are an important part of every office. Taking the time to connect on a personal level outside the normal day-to-day routine will strengthen relationships, encourage better communication, boost productivity and foster a more collaborative work environment. Here at A.wordsmith, we engage in several out-of-office events throughout the year that all contribute to our […]

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Why Podcasts May Be The Best Channel for Your Message

By Hannah Sewell | Jul 12, 2018

When it comes to securing media coverage, traditional and digital media is a great option for most companies to get their message out in front of a large audience. However, if you’re digging into your metrics and finding that your media relations efforts aren’t getting business results, it may be time to consider alternative channels […]

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Summer Tips to Recharge and Inspire

By Lisa Hildebrandt | Jun 19, 2018

While the summer months bring gorgeous weather, longer days and tropical getaways (coupled with copious amounts of fruity cocktails), it’s also a fantastic time to reflect on your personal and professional development goals for the year ahead, while luxuriating in the power of self-care and rejuvenation. In today’s blog, our team shares our favorite summertime […]

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Fueling Portland’s Fastest Growing Companies

By Kelda Rericha | Jun 12, 2018

A.wordsmith and three of our clients brought home hardware from the Portland Business Journal’s Fastest-Growing Private 100 Companies event on Thursday, June 7. We were thrilled for our own #54 spot on the list, and proud to have supported UnoSquare, TerraFirma Foundation Systems and Propeller Consulting in earning their rankings on this year’s list, which […]

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Cool Drinks for Warm Weather

By Gretchen Hoffman | May 24, 2018

The official start of summer may still be a few weeks away, but the warm weather is luring many of us outside, drink in hand. In today’s blog, our team shares our summer beverages of choice – alcoholic and nonalcoholic alike. Cheers!   Lisa H. I’m a die-hard champagne enthusiast (and really anything in the […]

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A Daily Dose of Inspiration!

By Ann Smith | May 23, 2018

Inspiration really is all around us. From the clothes we wear, to the food we eat and the places we work. At our May “Like a Boss” Coffee Chat we pulled back the covers on inspiration: where it lives, how it manifests and how to put it to work for you. Thanks to our three […]

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A Brief Overview of the Design Process

By Kris Travis | May 21, 2018

As part of our regular internal brown bag meetings here at A.wordsmith, I recently shared an overview of typical design project processes. For clients who have never worked with a designer, they don’t always know what to expect as we embark on a design project, whether it be a logo design, larger brand suite, or […]

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When is a Press Release the Right Way to Share Your Message?

By Hailey Paquette | May 3, 2018

“Can we draft a press release on this?” is a question PR pros hear every day. Press releases have a time and a place – but they aren’t always the most effective method to get your message across. There are two primary occasions when a press release is the best way to tell your story […]

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Five Steps to a Broadcast Segment

By Savanna Frimoth | Apr 25, 2018

Local broadcast stations are a great opportunity for local businesses to share about their expertise. Here are a few tips for working with broadcast.   1. Set expectations There are many parallels between print, radio and TV broadcast, but some things are simply different. Establishing expectations about the way broadcast works is important. TV broadcast […]

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