Blog

Join us in conversation on the topics we believe matter...to our industry, our city and our society.

A Brief Overview of the Design Process

By Kris Travis | May 21, 2018

As part of our regular internal brown bag meetings here at A.wordsmith, I recently shared an overview of typical design project processes. For clients who have never worked with a designer, they don’t always know what to expect as we embark on a design project, whether it be a logo design, larger brand suite, or […]

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When is a Press Release the Right Way to Share Your Message?

By Hailey Paquette | May 3, 2018

“Can we draft a press release on this?” is a question PR pros hear every day. Press releases have a time and a place – but they aren’t always the most effective method to get your message across. There are two primary occasions when a press release is the best way to tell your story […]

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Five Steps to a Broadcast Segment

By Savanna Frimoth | Apr 25, 2018

Local broadcast stations are a great opportunity for local businesses to share about their expertise. Here are a few tips for working with broadcast.   1. Set expectations There are many parallels between print, radio and TV broadcast, but some things are simply different. Establishing expectations about the way broadcast works is important. TV broadcast […]

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Happy Earth Day!

By Lisa Lavora-De Beule | Apr 18, 2018

Happy Earth Day! Whether it’s time spent outdoors, supporting an environmental cause or pursuing a more sustainable, greener lifestyle, our team shares the various ways we celebrate and honor Mother Earth this year.   Ann: In April, and every other month of the year, I celebrate the great outdoors through an ongoing commitment to Opal […]

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How expensive is that font?

By Kris Travis | Apr 4, 2018

“How much would it cost for you design a custom brand font for us?” While I am not a font designer, it’s a question I’ve heard, and a creative endeavor I’d be curious to explore if I had oodles more time and quite a bit more training. Font design is a complex art, with a […]

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Badass Women at Work: March Coffee Chat Rewind

By Ann Smith | Mar 15, 2018

We are all still basking in the glow of Tuesday morning’s “Like a Boss” Coffee Chat aptly called Badass Women at Work. Thanks to our incredible panelists: Melita Callahan, president and CEO at Tricor; Jessi Duley, founder and owner of Burncycle and The Lab; and Kendra Carpenter, owner of Swaha Studios. Your passion, grit and […]

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Happy International Women’s Day from A.wordsmith!

By Addy Torian | Mar 8, 2018

In honor of International Women’s Day, we each took some time to reflect on the women who inspire us. Although there are countless women to celebrate, we narrowed it down to a handful of extraordinary, tenacious and fearless women who have each changed the game in their own way.   Ann: Dolly Parton A trailblazer, […]

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3 Ways to Boost Your Blog in 2018

By Natalie O'Grady | Feb 20, 2018

As Facebook and other platforms crack down on clickbait and fake news, creating valuable original content will be more important than ever. For companies of any size, a blog is one of the easiest ways to create and share that original content. The first part of the year is also a perfect opportunity to give […]

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Happy Valentine’s Day!

By Savanna Frimoth | Feb 16, 2018

In honor of Valentine’s Day, we’re sharing our ideal dates in and around Portland. Whether you’re treating yourself or spending time with your special person, there’s something on this list for everyone! Ann: Nostrana My husband and I had our very first date on February 13 – the thought of it being actually on Valentine’s […]

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January “Like a Boss” Coffee Chat Rewind: The Power of Giving Back

By Ann Smith | Feb 16, 2018

At our most recent “Like a Boss” Coffee Chat we had a great morning talking, learning and sharing about what it means to do good and give back. On our panel were Amy Weeden, co-founder and managing partner at Propeller; Doug Whyte, executive director at the Hollywood Theatre; Suzanne Nance, chief executive officer and on-air […]

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