Join us in conversation on the topics we believe our industry, our city and our society.

What Communicators Need to Know About ChatGPT

By Anna Newman | Apr 3, 2023

Let’s explore the AI tool that has captured the attention of the communications industry: ChatGPT. If your LinkedIn feed has looked anything like ours lately, you’re probably already overloaded with information (and have probably established your own opinion) on the latest OpenAI tool. We want to weigh in on the conversation and share what we […]

Read More

March Feature Friday Round-Up

By Anna Newman | Mar 31, 2023

Spring has sprung! With warm weather right around the corner, we’re looking to refresh and renew ourselves. We hope that this month our #featurefridays inspire you to spend time outdoors, reenergize your home and add a little razzle-dazzle to your everyday fashion.   Badge Bomb  We’re shining a spotlight on Badge Bomb! Stickers are a great […]

Read More

Celebrate Women’s History Month with our Staff Picks of Favorite Books Written by Women

By Faith Alcaraz Lackey | Mar 20, 2023

Happy Women’s History Month! We are so delighted to be celebrating all the wonderful women from the past to the present. One thing that we discuss frequently in the office is books; whether it be a quick conversation about Taylor Jenkins Reid’s “Daisy Jones & the Six” or a professional perspective such as when Gretchen […]

Read More

Why Your Brand Needs Micro-influencers

By Anna Newman | Mar 6, 2023

Influencer marketing holds tremendous potential to drive visibility of brands. Today, brands have nearly unlimited choices of influencers with follower counts of all sizes. Many businesses today automatically assume that a bigger follower count will equate to greater reach and engagement to their target audience but this isn’t always the case.   If you’re new to […]

Read More

February Feature Friday Round-Up

By Faith Alcaraz Lackey | Feb 28, 2023

Every month, A.wordsmith features BIPOC and/or women-owned businesses in the greater Portland area. There were a multitude of businesses we adored during this month of love—we hope you’ll enjoy them too! Dogville Natasha Busse, a dog fanatic, started her career in doggy daycare from her home. After only three months, her backyard was full of […]

Read More

January Feature Friday Round-Up

By Faith Alcaraz Lackey | Jan 30, 2023

The New Year is finally here! On the idea of trying new things, we hope that our #FeatureFridays have given you some inspiration this first month of 2023.  Sister Products We chose Sister Products as our first #FeatureFriday of 2023! Joyce McNair was inspired by her mother’s passion for artisanship to start Sister Products. After […]

Read More

Make 2023 a “Hell Yes!”

By Ann Smith | Jan 26, 2023

New year, new you. New year resolutions. Word of the year. Phrase of the year. The list of annual clichés and expectations goes on. As January quickly set in, I immediately found myself in a sea of scheduling: work conferences, family vacations, team offsites, kid activities. While excited for what lies ahead, I was quickly […]

Read More

December Feature Friday Round-Up

By Faith Alcaraz Lackey | Jan 9, 2023

Every Friday on Instagram, we feature one of our favorite Portland-based small businesses. For our final Feature Fridays of 2022, we featured two stellar businesses — be sure to check them out! Modern Provisions Modern Provisions is a unique marketplace that brings local artisans’ wares together under one roof. Located in SE Portland, Modern Provisions sells goods […]

Read More

November Feature Friday Round-Up

By Devyn Yocom | Nov 30, 2022

Every Friday on our Instagram, we feature different women-owned, BIPOC, or LGBTQ+ Portland-based small businesses. Here’s a roundup of the businesses that we featured in November — we hope that you love them as much as we do!  Soul Chai This #FeatureFriday we’re excited to highlight Soul Chai, a vibrant, spiceful and sustainably focused chai […]

Read More

Mastering The Art of Designing and Delivering Strategies That Stick

By Lisa Hildebrandt | Nov 2, 2022

In today’s rapidly evolving business climate, leaders in nearly every industry are compelled to think more creatively, broaden their horizons, strengthen their aptitude for adaptability, and explore all possibilities. This can leave even the savviest communications pros asking themselves: How can we think differently? How can we exude gravitas and energy in client meetings? How can […]

Read More