Blog

Join us in conversation on the topics we believe matter...to our industry, our city and our society.

How to Make Your Meetings More Engaging

By Hannah Sewell | Feb 7, 2019

Everyone knows meetings can be draining. The A.wordsmith team has a lot of meetings (client, internal, etc.) and we’ve learned a few tricks for keeping everyone engaged along the way. Here are some simple things to incorporate into meetings for maximum productivity.   Set an agenda and stick to it Agendas are a great way to […]

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Portland Event Round-up

By Savanna Frimoth | Feb 5, 2019

We’re sharing a round-up of upcoming Portland events to get us through the end of winter! From Michelle Obama’s book tour to the Portland Business Journal’s Power Breakfast to the Portland Night Market – there’s something for everyone. We’ll see you around town! Portland Night Market– February 8th– 9th Think of the Portland Night Market […]

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The Do’s and Don’ts of Emailing Journalists

By Hannah Sewell | Jan 31, 2019

Emailing is a great way to communicate, it’s fast and efficient. However, when done incorrectly, your email may be ignored or deleted and the journalist may be less likely to open subsequent emails – and you want them to stay open to future ideas. As a public relations firm, we’ve had a lot of experience […]

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Our 2019 Resolutions

By Hannah Sewell | Jan 4, 2019

Happy New Year! Everyone on the team here at A.wordsmith had a fun-filled holiday season, including trips to Tennessee and Alaska, celebrating one year of marriage, snowshoeing with family and eating – a lot. Now that 2019 is upon us, we’ve put together some of our goals for this year. We’re looking forward to holding […]

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Five Creative Marketing Campaigns that Crushed 2018

By Hannah Sewell | Dec 21, 2018

As 2018 comes to a close, we’re taking a moment to reflect on all the creative work we’ve observed this year. Below we’ve shared a list of five companies that crushed their marketing efforts in 2018. IHOP (or IHOb) The well-known restaurant temporarily changed its name in July 2018 from IHOP to IHOb to generate […]

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Coffee Chat Rewind: When the Day Job Isn’t Enough

By Ann Smith | Dec 12, 2018

I know that for me there are many days when I feel like I couldn’t possibly do one more thing. As working professionals holding down careers, kids, businesses – and hopefully some me-time – the hours quickly fill up. However, that isn’t to say that there isn’t a spark deep inside waiting to be ignited. At […]

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Happy Thanksgiving!

By Kris Travis | Nov 20, 2018

As the A.wordsmith team prepares for the start of the holiday season, we’re exchanging recipes, discussing travel plans, and hustling to meet end-of-year deadlines. We’re also reflecting on what tops each of our gratitude lists this year. Whether it’s a big party with lots of family and friends, or a quiet and introspective day off, […]

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A.wordsmith’s Autumn Reads

By Savanna Frimoth | Oct 19, 2018

Fall is the perfect time to refresh your reading list. Our team loves a good book and we’ve shared some of our recent favorites below. Happy reading! Sean: Bad Blood: Secrets and Lies in a Silicon Valley Startup, by John Carreyrou I recently read Bad Blood, a book detailing the Theranos fiasco. It’s so interesting to […]

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How to Have a Perfect Autumn in Portland

By Natalie O'Grady | Oct 2, 2018

The fall season has officially arrived, and the beautiful Pacific Northwest weather means Portlanders get to enjoy an extended season of rooftop patios, hiking and U-Pick harvesting. Autumn is pretty popular amongst the A.wordsmith team, and we’ve got a full to-do list for our next few months! Hailey My favorite place to head to in […]

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Coffee Chat Rewind: Journalism Done Right!

By Ann Smith | Sep 28, 2018

This week we teamed up with PRSA Oregon for our September “Like a Boss” Coffee Chat on the topic of Journalism Done Right. We had an amazing panel of respected journalists who shared their insights, recommendations and thoughts on the state of the media today, including breaking news, social and digital content and that pesky […]

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