Join us in conversation on the topics we believe our industry, our city and our society.

Hungry for More | The James Beard 2023 Media Awards

By Jessie Levine | May 15, 2023

As someone who has spent a healthy slice of their career doing publicity and marketing for restaurants, chefs, and food products, I’ve consumed my fair share of journalism on these topics. There was a reason I was initially called to do this kind of work – a nebulous passion lying somewhere in the cross section […]

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Strong Media Relations Key to Long-term PR Success

By Kyle Mallory | May 9, 2023

Building strong relationships with media is critical to the success of any PR campaign. In today’s competitive media landscape, it’smore important than ever to develop and maintain strong relationships with journalists, editors, and content producers. I started my career in news, working both for a newspaper as well as a local TV station, and it provided a […]

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April Feature Friday Round-Up

By Faith Alcaraz Lackey | Apr 28, 2023

The sun is finally shining in the Rose City and we can’t wait to soak up the long-awaited sun rays. This month has been a great reminder that Summer is coming soon. If you’re looking to find something to explore while enjoying the weather, be sure to check out one of our #FeatureFriday businesses!  Pie […]

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Why Taylor Swift is a PR Mastermind

By Lisa Hildebrandt | Apr 6, 2023

I laid the groundwork, and then just like clockworkThe dominoes cascaded in a lineWhat if I told you I’m a mastermind?And now you’re mineIt was all by design‘Cause I’m a mastermind – Taylor Swift Unless you’ve been living under a rock, you’ve likely seen the headlines chronicling Taylor Swift’s Eras Tour, her recent iHeartRadio Innovator […]

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What Communicators Need to Know About ChatGPT

By Anna Newman | Apr 3, 2023

Let’s explore the AI tool that has captured the attention of the communications industry: ChatGPT. If your LinkedIn feed has looked anything like ours lately, you’re probably already overloaded with information (and have probably established your own opinion) on the latest OpenAI tool. We want to weigh in on the conversation and share what we […]

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March Feature Friday Round-Up

By Anna Newman | Mar 31, 2023

Spring has sprung! With warm weather right around the corner, we’re looking to refresh and renew ourselves. We hope that this month our #featurefridays inspire you to spend time outdoors, reenergize your home and add a little razzle-dazzle to your everyday fashion.   Badge Bomb  We’re shining a spotlight on Badge Bomb! Stickers are a great […]

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Celebrate Women’s History Month with our Staff Picks of Favorite Books Written by Women

By Faith Alcaraz Lackey | Mar 20, 2023

Happy Women’s History Month! We are so delighted to be celebrating all the wonderful women from the past to the present. One thing that we discuss frequently in the office is books; whether it be a quick conversation about Taylor Jenkins Reid’s “Daisy Jones & the Six” or a professional perspective such as when Gretchen […]

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Why Your Brand Needs Micro-influencers

By Anna Newman | Mar 6, 2023

Influencer marketing holds tremendous potential to drive visibility of brands. Today, brands have nearly unlimited choices of influencers with follower counts of all sizes. Many businesses today automatically assume that a bigger follower count will equate to greater reach and engagement to their target audience but this isn’t always the case.   If you’re new to […]

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February Feature Friday Round-Up

By Faith Alcaraz Lackey | Feb 28, 2023

Every month, A.wordsmith features BIPOC and/or women-owned businesses in the greater Portland area. There were a multitude of businesses we adored during this month of love—we hope you’ll enjoy them too! Dogville Natasha Busse, a dog fanatic, started her career in doggy daycare from her home. After only three months, her backyard was full of […]

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January Feature Friday Round-Up

By Faith Alcaraz Lackey | Jan 30, 2023

The New Year is finally here! On the idea of trying new things, we hope that our #FeatureFridays have given you some inspiration this first month of 2023.  Sister Products We chose Sister Products as our first #FeatureFriday of 2023! Joyce McNair was inspired by her mother’s passion for artisanship to start Sister Products. After […]

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