Blog
Join us in conversation on the topics we believe matter...to our industry, our city and our society.
In honor of International Women’s Day, we each took some time to reflect on the women who inspire us. Although there are countless women to celebrate, we narrowed it down to a handful of extraordinary, tenacious and fearless women who have each changed the game in their own way. Ann: Dolly Parton A trailblazer, […]
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As Facebook and other platforms crack down on clickbait and fake news, creating valuable original content will be more important than ever. For companies of any size, a blog is one of the easiest ways to create and share that original content. The first part of the year is also a perfect opportunity to give […]
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In honor of Valentine’s Day, we’re sharing our ideal dates in and around Portland. Whether you’re treating yourself or spending time with your special person, there’s something on this list for everyone! Ann: Nostrana My husband and I had our very first date on February 13 – the thought of it being actually on Valentine’s […]
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At our most recent “Like a Boss” Coffee Chat we had a great morning talking, learning and sharing about what it means to do good and give back. On our panel were Amy Weeden, co-founder and managing partner at Propeller; Doug Whyte, executive director at the Hollywood Theatre; Suzanne Nance, chief executive officer and on-air […]
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A press release doesn’t get a brand very far anymore. Newsrooms are taxed. Reporters are swamped. And quite simply, we’re all more drawn to an image or video than a long-form corporate release. Seventy-eight percent of CMOs now say that custom content is the future of marketing. In turn, many have started to build in-house […]
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You’ve got your media interview date set. Great! Now what? The following are a few pointers to keep in mind before and during the interview. Before the interview: Take the time to prepare – As the saying goes, “Success is where preparation and opportunity meet.” Before the interview takes place, do the necessary prep work. Familiarize […]
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While trade media outreach sometimes takes a backseat to national media, it may be time to reconsider its role in your PR efforts. Why? It can be an invaluable part of your PR program, reaching niche audiences that can have a bigger impact on your business goals and establishing you as a leader in your […]
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What is a leader? It’s a question I think about often. I think about the people who surround me that I consider to be leaders. I think about the state of the country and the world and the people who we call leaders because of their titles, but maybe little else. I think of everyday […]
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Environmental concerns are increasingly top of mind for companies across the globe. And rightly so–global warming, growing populations, and shrinking resources mean environmental responsibility must become a priority for huge brands, especially those that are consumer-based. As long as people buy things, there will be resources used and waste produced. But there are many ways […]
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More than 67 million Americans now listen to a podcast monthly, up 14 percent over last year. For those that commute or lead busy lives (who doesn’t these days?), podcasts are an excellent tool to learn about a new topic, become immersed in a story or simply keep track of the day’s news. Here’s a […]
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