Image courtesy of photoexplorer at FreeDigitalPhotos.net Big Data has become a vital tool for large and small businesses alike, with Big Data software able to help analyze the vast amounts of information to today’s organization. New, simplified tools like Amazon Mechanical Turk allow organizations and individuals to more easily collect data from around the world, […]
Read MoreThe media’s been buzzing about John Oliver’s recent Last Week Tonight segment on modern journalism. You really ought to watch it yourself (beware a healthy dose of profanity), but the gist is not exactly breaking news: traditional newspapers are in big trouble. Faced with plummeting ad revenue and a public increasingly used to free, 24-hour news, […]
Read More“Thought leadership” is often considered a buzzword in the marketing and PR world – little more than a spruced up advertisement for a company. However, if your content marketing pieces fit this description, then you’re not doing thought leadership. Thought leadership can be a strong, useful addition to a content marketing program and goes well beyond […]
Read MoreOver the weekend the Summer Olympics in Rio kicked off. Despite much worry leading into the Games over major issues such as safety, facilities, clean water and overall security, so far Rio is proving to be a respectable host. And in a time when it seems hard to find common ground, sports once again bring […]
Read More2016 has been hard. In this tumultuous political, cultural and financial climate the conversations and written dialogues have been HEAVY. Never have I so dreaded my Facebook feed. So I want to take a step back and offer some tips for engaging in these conversations in ways that make you appear smart and informed, but not offensive. Taken […]
Read MoreWhat is the future of design? This question is a constant for most designers. 99U put out an article that posed this question to a number of design experts and visionaries, and they provided their thoughts on what we might see in the next 10 years. A few things stood out to me: The changing role […]
Read MoreJune was a big month for A.wordsmith. Last month, A.wordsmith saw a surge in new projects for our copywriting and content development team, as well as expanded marketing, media and publicity demands from established clients. All told, we shattered a record in terms of client and firm productivity. Since opening in 2009, the agency has […]
Read MoreThe creation of an effective media list is an essential component to any PR plan. A media list is a compilation of media outlets including specific reporter contact information. As someone who is just beginning my career in PR, I find myself looking to the below tips when creating media lists from scratch. They have […]
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