I'm not bossy. I'm the boss.

By Kelda Rericha | Mar 10, 2014

Yet again, Beyonce is awesome. And so is Condoleezza Rice, Jennifer Garner and a handful of other female and male celebrities contributing to the Ban Bossy campaign, a partnership between the Lean In and Girl Scouts organizations, which launched today. As the mother of two boys (soon to be three) I’ve always felt very comfortable […]

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The Power of the Telephone

By Ann Smith | Mar 2, 2014

Picking up the phone In today’s world, we use a variety of outlets to communicate with others and voice our opinion. From emailing, texting, tweeting, posting, pinning, sharing and liking, the ability to communicate is near limitless. The one thing most people have moved away from is using the telephone. Dial tone, number pad and […]

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Spreading the Love

By Ann Smith | Feb 14, 2014

Given today is Valentine’s Day, I think it is only appropriate this post be love-filled. As I’ve mentioned in the past, I enjoy clever, witty and smart web tools. Today I bring you a Valentine’s Day Google doodle featuring candy hearts. Six candy hearts are arranged where the logo used to be. There’s “Crush,” “Mr. […]

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An Olympic-Sized Celebration

By Ann Smith | Feb 11, 2014

Aren’t the Olympics great? I mean, after all they are an institution – not just in our country but around the world. A coming together. A celebration of camaraderie, commitment and, of course, sports. I’m sure we can all remember some of our favorite Olympic moments. Whether it was Flo Jo and her amazing nails, […]

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Why Everyone is Talking About Richard Sherman

By Ann Smith | Jan 20, 2014

You may care little about football or you may have watched last night’s game with bated breath. Either way, there’s a pretty good chance that by now you’ve seen or heard reference to Richard Sherman’s post-game interview. See it here. It’s intense. The media reaction has been split between condemnation for his unsportsman-like conduct and dismissal […]

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Happy Word Nerd Day!

By Ann Smith | Jan 9, 2014

Today is National Word Nerd Day (although some feel strongly that it was yesterday…who are we to judge?).  We are celebrating with our friends (and clients) at the American Copy Editors Society (ACES).  Check out the great guest articles by ACES Board member Karen Martwick in PRNewser and ragan.com.  Now go unleash your inner word […]

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Ouvroir de Littérature Potentielle

By Ann Smith | Dec 16, 2013

More than writer’s block, what plagues me the most in writing is when I can feel my language getting stale. When my sentences aren’t popping like they should, my syntax is weak, and something just feels off. In creative fields like public relations, when the original and effective arrangement of words is vital to conveying […]

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Lawsuit against News of the World to Impact European Media industry

By Kelda Rericha | Oct 30, 2013

In one of Britain’s most high profile court cases in years, Rebekah Brooks and Andy Coulson, both former editors of Robert Murdoch’s now defunct News of the World tabloid, are accused of conspiring to illegally access voicemail messages on mobile phones belonging to politicians, the rich and famous, and victims of crime and ordinary people, […]

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Marketing on Pinterest

By Kelda Rericha | Aug 6, 2013

Hello, my name is Kelda, and I am addicted to Pinterest. It is not a healthy addition. I am guilty of hoarding recipes for sinful desserts and images of $10,000 handbags. It is not a victimless addiction.  My family regularly falls prey to my cooking experiments and crafting disasters, all of which were inspired by […]

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When It's Not All About Me Anymore

By Ann Smith | Aug 6, 2013

A new logo for A.wordsmith When I first started A.wordsmith in early 2009, it was more of an experiment than anything else. I had just fallen victim to the economy and was part of a large round of layoffs. I was also very pregnant and not very marketable when it came to a new job. […]

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The True Cost of Unpaid Interns

By Kelda Rericha | Jul 18, 2013

Unpaid interns are disrupting the media – and not in a good way. Summer interns everywhere should be watching their backs after the National Transportation Safety Board (NTSB) blamed an unpaid intern for the inaccurate and unauthorized confirmation to media of the names of the crew members of an Asiana Airlines jet that crashed in […]

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Is That What You Call an Apology, Paula Deen?

By Ann Smith | Jun 26, 2013

Ever since she was a no-show on TODAY last Friday I’ve been eagerly awaiting Paula Deen’s interview with Matt Lauer that was rescheduled for this morning.  First of all, what was she thinking not honoring her commitment to be on the program last week, immediately following revelations that she has used racial slurs?  Instead of going […]

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