Congratulations – your startup has received a mega round of funding. You have just a few weeks until the announcement date and while the planning process will be fast and furious, the strategy must be buttoned up to ensure success. Like any corporate news, a successfully executed funding announcement will take thoughtful planning, a well-designed […]
Read MoreYou may not realize it, but you are exposed to the fruits of public relations every day, in every medium. From social media outlets like Twitter and Facebook to traditional media like television, newspaper and radio, many of the pieces you enjoy are the direct result of a public relations professional doing her job. There […]
Read MoreBetween Kickstarter, Etsy, Shopify, Amazon, e-commerce plugins, etc., it’s easier than ever to sell products direct to consumer. However, many solopreneurs and startups don’t have big budgets for product packaging, and yet they certainly want packaging that reflects the quality of their products. There are some creative options to consider that allow for custom branding, clean […]
Read MoreA lot of PR pros are eager to tell you how easy it is to be a thought leader: “3 Simple Ways to Become a Thought Leader in 15 Minutes or Less,” “How to Become a Thought Leader in a Month or Less,” and “You Can Be A Thought Leader: The Secret To Being Inspiring.” […]
Read MoreThere are a number of reasons organizations change their names, from mergers or company splits (Anderson Consulting to Accenture in 2001) to wanting to better align their names with an evolving service or product line (Apples Computer to Apple in 2007) or even distance themselves from a product in the portfolio (Phillip Morris to Altria […]
Read MoreTake a look at this picture of 2014’s most senior leaders at the top 13 PR agencies by revenue, and the top two agencies by revenue growth in 2013: Zero minorities. And just four women in a field where 65-70% of the workforce is female. A lack of diversity has plagued ad and PR agencies […]
Read MoreImage courtesy of photoexplorer at FreeDigitalPhotos.net Big Data has become a vital tool for large and small businesses alike, with Big Data software able to help analyze the vast amounts of information to today’s organization. New, simplified tools like Amazon Mechanical Turk allow organizations and individuals to more easily collect data from around the world, […]
Read MoreThe media’s been buzzing about John Oliver’s recent Last Week Tonight segment on modern journalism. You really ought to watch it yourself (beware a healthy dose of profanity), but the gist is not exactly breaking news: traditional newspapers are in big trouble. Faced with plummeting ad revenue and a public increasingly used to free, 24-hour news, […]
Read More“Thought leadership” is often considered a buzzword in the marketing and PR world – little more than a spruced up advertisement for a company. However, if your content marketing pieces fit this description, then you’re not doing thought leadership. Thought leadership can be a strong, useful addition to a content marketing program and goes well beyond […]
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