Blog
Join us in conversation on the topics we believe matter...to our industry, our city and our society.
What is a leader? It’s a question I think about often. I think about the people who surround me that I consider to be leaders. I think about the state of the country and the world and the people who we call leaders because of their titles, but maybe little else. I think of everyday […]
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Environmental concerns are increasingly top of mind for companies across the globe. And rightly so–global warming, growing populations, and shrinking resources mean environmental responsibility must become a priority for huge brands, especially those that are consumer-based. As long as people buy things, there will be resources used and waste produced. But there are many ways […]
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More than 67 million Americans now listen to a podcast monthly, up 14 percent over last year. For those that commute or lead busy lives (who doesn’t these days?), podcasts are an excellent tool to learn about a new topic, become immersed in a story or simply keep track of the day’s news. Here’s a […]
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Emily Weiss, Founder and CEO of Glossier Image credit: Photographed by Nigel Parry; Grooming: Hair by Cecilia Romero for Exclusive Artists & Makeup by Aliana Lopez. Entrepreneur, September 2017 Working in the field of PR and communications, it’s interesting and refreshing to observe companies who “get it”. I have to admit to personally being […]
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In our digital world of social media attention spans and interactive brand experiences, the traditional white paper isn’t necessarily the most exciting way to convey content. But white papers still play an important role in many B2B organizations, as objective and informative pieces to aid sales, act as lead generation tools, and provide a means to position […]
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For small to medium sized businesses, launching and managing a social media campaign can be challenging. The budget often doesn’t allow for outside support or hiring an extra team member to help the marketing team (if the business even has a marketing team). Executing great social media strategy also takes a lot of time, effort, and […]
Read MoreAs politicians bicker about job growth and immigration, it’s become increasingly clear that the real threat to our current economic and social structure is automation and robotization. In the wake of this realization, workers around the world are asking the question: Will I be replaced by a machine? Can PR Be Automated? In PR, the […]
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