What to Know About Instagram Stories

By Savanna Frimoth | Aug 11, 2016

  The Controversy Instagram’s unveiling of its “Story” feature caused some waves in the social media realm. Critics of the feature say Instagram is attempting to take over Snapchat’s specialty, a sentiment that was echoed by some Snapchat employees. Fans of the new tool believe that Instagram has improved upon Snapchat’s original story concept by […]

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3 Tips to Create an Effective Media List

By Savanna Frimoth | Jul 13, 2016

The creation of an effective media list is an essential component to any PR plan. A media list is a compilation of media outlets including specific reporter contact information. As someone who is just beginning my career in PR, I find myself looking to the below tips when creating media lists from scratch. They have […]

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