In Defense of Annoying Advertising

By Ann Smith | Nov 13, 2014

For decades, targeted advertising was limited. Men were cursed to see ads for women’s sanitary products and women had to tolerate ads targeted at men’s health. Many dollars have been spent on prospective consumers that were not going to be buying a company’s products. But today, the world of marketing has changed. No more are […]

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Combating Health Miscommunication Takes Powerful Communication

By Ann Smith | Oct 8, 2014

Health agencies have been challenged for months with how best to communicate with the public and the media alike about the Ebola outbreak.  The news that Thomas Eric Duncan, the Dallas man infected with Ebola, has died is likely to add to Americans’ fears about the disease, and with that fear, we are likely to […]

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Making Emergency Preparedness Cool

By Kris Travis | Aug 7, 2014

    If I may, with another preparedness post (as you can tell, we’re planners here at A. Wordsmith)… While most Californians have long been familiar with big earthquake risks and emergency preparedness plans, some Oregonians have been slow to acknowledge our state’s potential to experience “the big one.” There has been an increased effort […]

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Prepare for the Unexpected with a Crisis Communications Plan

By Ann Smith | Aug 6, 2014

Basic steps for your crisis communications plan The recent water contamination in Toledo, Ohio underscores the need for all types of organizations to have a plan for how they will handle communications in a crisis. Most of us won’t be facing a life-or-death situation, as the city of Toledo did, but nevertheless a bit of advance […]

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Be Brief or Be Ignored

By Ann Smith | Jul 23, 2014

This week’s Fast Company Leadership quote comes from Joseph McCormack, author of Brief: Making a Bigger Statement by Saying Less. Despite the irony that this man wrote an entire book on brevity, its a message I find valuable today. Today was the day I broke my iPhone and have reverted back to a non-smart phone. I […]

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The Universal Typeface Experiment

By Kris Travis | Jul 14, 2014

We all know the BIC pen—it’s the classic, no-fuss ballpoint pen most of us have grown up using, on everything from school essays to forms at the doctor’s office. (Did you know it is even part of the permanent collection at the Museum of Modern Art?) Well, this tried-and-true brand is branching out, and calling […]

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Infographic: PR Then & Now

By Ann Smith | Jun 5, 2014

When it comes to effective communications, PR professionals tend to be the experts. That is what I love most about this industry. We are constantly one step ahead adapting to the ever-changing communication landscape. I came across the below infographic, PR Then & Now, from Inkhouse that is a great reminder of how our industry continues […]

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Does Beginner's Luck Exist in Public Relations?

By Ann Smith | May 8, 2014

I came across an article about beginner’s luck, and whether or not it exists in public relations. I think many businesses have had a streak of beginner’s luck with favorable results – but while results may be high right out of the gate, it may actually work against you too. Here is a prime example […]

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AP is at it Again! Time to Spell Out State Names

By Ann Smith | Apr 26, 2014

For the second time in a month’s span, AP has changed the rules in writing. Effective May 1, the AP will spell out state names in the body of stories. Currently, most state names are abbreviated in stories. The change is being made to be consistent in style for domestic and international stories, as international stories traditionally […]

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Frozen Foods Using PR To Save Their Bacon

By Ann Smith | Apr 13, 2014

A new campaign to defend the nutritional reputation Good news frozen pizzas, peas and other frost-bitten foods, you are about to get an image makeover! It has been confirmed by the American Frozen Food Institute the industry is in the final stages of preparing for a multilayer, multimillion dollar public relations campaign to defend the nutritional reputation of […]

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A PR Maverick is Passing the Reins – to You?

By Ann Smith | Mar 29, 2014

Do you have an entrepreneurial mind and the drive to own your own global public relations firms? Do you want to take the reins of a £1m PR firm that represents clients like the Dalai Lama and the Prince of Wales? Then listen up – I have found an opportunity for you! Global Tolerance Simon […]

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Changes in The Oregonian’s Editorial Policies to Significantly Impact Local News Content

By Kelda Rericha | Mar 26, 2014

New expectations for Oregonian reporters The media landscape has been ever shifting toward the Web, a move that has been seen as reflective of reader preferences and cost savings. As newsrooms are continuing to see massive headcount cuts, journalists are increasingly in a fight for their jobs, which are so often now measured by digital […]

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