Whether or not we like it, things don’t always go as we plan – both in life and in business. Being human means making mistakes and having the occasional reputation-threatening slip up. These things happen almost inevitably, which is why crisis communications is one of the most valuable aspects of Public Relations. But what exactly is crisis […]
Read MoreAmerica loves football – everyone knows that. But it’s beginning to look like the sport itself is in crisis and does not reciprocate these feelings. A growing body of evidence is beginning to show that football players are prone to concussions and thus prone to degenerative brain disease later on in life. These diseases (CTE […]
Read MoreThis past Friday, March 27th, Ellen Pao lost her lawsuit against Kleiner Perkins Caufield & Byers, one of the top venture capital firms in California’s Silicon Valley. Needless to say, a great deal of controversy has emerged as a result of both the workplace discrimination suit itself and the verdict. What happened In case you’re a little […]
Read MoreSt. Patrick’s day is notoriously a whirlwind of green accessories, clovers, occasional pinching, little men with pointy shoes, and ample beer for drinking. Who couldn’t love a holiday that revolves around mirth and merriment? Sure, we’re a whole ocean away from the country who gave birth to this day, but we enjoy it just as […]
Read MoreWant to hear a great story? Well, I don’t mean to slight you, but I don’t have one. I got you hooked though, right? Everyone loves a good story – so much so that we’ve preserved our entire human history in one form of narrative or another (even the word history has “story” embedded in […]
Read MoreAs you may (or may not) have noticed, A.wordsmith has recently changed it’s descriptive title from “a boutique PR and marketing firm” to “a boutique PR and thought leadership firm.” Likewise, you may be thinking, “What exactly does that mean?” Well, I’m here to tell you. Marketing for the sake of sales By definition, marketing involves […]
Read MoreI must admit that, though my love for some good ol’ American football is tried-and-true, at least one third of my enjoyment of the Super Bowl lies in its commercials. One can usually expect to feel all warm and fuzzy, to chuckle here and there and even to heartily laugh at least once as the […]
Read More