A.wordsmith | Portland PR & Communications

AP is at it Again! Time to Spell Out State Names

By Ann Smith | Apr 26, 2014

For the second time in a month’s span, AP has changed the rules in writing. Effective May 1, the AP will spell out state names in the body of stories. Currently, most state names are abbreviated in stories. The change is being made to be consistent in style for domestic and international stories, as international stories traditionally […]

Frozen Foods Using PR To Save Their Bacon

By Ann Smith | Apr 13, 2014

A new campaign to defend the nutritional reputation Good news frozen pizzas, peas and other frost-bitten foods, you are about to get an image makeover! It has been confirmed by the American Frozen Food Institute the industry is in the final stages of preparing for a multilayer, multimillion dollar public relations campaign to defend the nutritional reputation of […]

A PR Maverick is Passing the Reins – to You?

By Ann Smith | Mar 29, 2014

Do you have an entrepreneurial mind and the drive to own your own global public relations firms? Do you want to take the reins of a £1m PR firm that represents clients like the Dalai Lama and the Prince of Wales? Then listen up – I have found an opportunity for you! Global Tolerance Simon […]

Changes in The Oregonian’s Editorial Policies to Significantly Impact Local News Content

By Kelda Rericha | Mar 26, 2014

New expectations for Oregonian reporters The media landscape has been ever shifting toward the Web, a move that has been seen as reflective of reader preferences and cost savings. As newsrooms are continuing to see massive headcount cuts, journalists are increasingly in a fight for their jobs, which are so often now measured by digital […]

Lessons Learned in the Art of Pitching

By Ann Smith | Mar 14, 2014

Sometimes we have to learn firsthand that our pitches aren’t working –or even worse, outright stink. I have been in the public relations industry for almost a decade now, so I have had my share of successes and failures. Here are some of the lessons I’ve learned that I want to share with you: You’re not […]

How a Portland Company Put Instagram to Work

By Ann Smith | Sep 17, 2013

What’s your social media protocol at this point? The standard Facebook and Twitter with the occasional LinkedIn post? Is it productive or does it feel like it’s going out into the vacuum? With social media platforms, use and trends constantly shifting, standard doesn’t necessarily mean effective. The opportunities are endless when you’re willing to step […]

Is That What You Call an Apology, Paula Deen?

By Ann Smith | Jun 26, 2013

Ever since she was a no-show on TODAY last Friday I’ve been eagerly awaiting Paula Deen’s interview with Matt Lauer that was rescheduled for this morning. First of all, what was she thinking not honoring her commitment to be on the program last week, immediately following revelations that she has used racial slurs? Instead of going […]