Walter Palmer, who has officially become the world’s most hated dentist, catapulted to infamy this week after news of his illegal hunting trip in Zimbabwe, where he shot and killed a lion named Cecil, hit social media. While his dental practice quickly crumbled around him — he shut down his office this week, and chances […]
Read MoreRolling into my senior year of college, I have been asked the same question a number of times throughout my studies as an undergraduate. It has been asked by my family, friends, acquaintances, professors and anyone I’ve struck up a conversation with. It is the question I was hesitant to answer until two years ago. […]
Read MoreCheck out this infographic from WebDAM about the importance of visuals in capturing your audience. As you’d expect, all of us are reading a bit less and skimming a bit more, and visual IQs are on the rise faster than other types of intelligence. While I find this a little depressing (I love to read!), I’m […]
Read MoreThe A.wordsmith model is build to reflect our commitment to not only high-quality client service, but also work/life balance. In the office we are kick-ass communication professionals, with world-class public relations, branding and marketing expertise. At home we are mothers, partners and friends with those we value most. The firm’s flexible model means our team manages […]
Read MoreWith Fourth of July approaching, I thought it would be fun to pull together some shareable images–digital Independence Day “holiday cards” as it were. So please, share away! Whether you’re spending the weekend watching fireworks, barbecuing, celebrating with family and friends, or just sleeping in, have a very happy and safe holiday weekend.
Read MoreGot emailer’s remorse? Google is now offering the “Undo Send” option to the web version of Gmail. The “Undo Send” option allows you to cancel an email once it’s been sent between 5 and 30 seconds after it’s been dispatched. Once you’ve hit “send”, a yellow bar confirms it’s been sent and provides the option […]
Read MoreThe Associated Press Stylebook isn’t just for journalists. For the best in clarity and consistency, corporations should use AP style in nearly all their written communications materials. The stylebook is updated year-round based on current usage and feedback from an annual survey. Some changes make headlines: in 2014 when AP said that “over” was an acceptable […]
Read MoreCommunication can be tough. There are countless styles and approaches to communicating; and in today’s technology-driven world, many interactions take place over different mediums, ranging from face-to-face in person, to email, to instant messenger, to conference call, to text message, to Skype…and the list goes on and on. While there are obvious benefits with the […]
Read MoreThere are numerous challenges online marketers face in the social media and digital marketing space. Below are 3 common challenges along with tips for overcoming them. 1. Challenge: Effectively Targeting Your Prospective Consumer. Solution: Establish Your Buyer Personas. According to Hubspot, it is important to develop a detailed picture of your target audience. Identifying your buyer […]
Read MoreI started my career fresh out of college and will never forget my first manager. She was an amazing leader, mentor, friend, and one of the most sought-after people involved in decisions within the office. While I couldn’t pin it down at the time, and it took me many years and experiences with different friends […]
Read More