How to Build a Personal Brand

By Louie Deraita | Nov 18, 2015

As a senior in college, I am beginning to embark on the most exciting and yet most nerve wracking task yet – a post college career. I have been told since day one in numerous classes to think about my “personal brand” and to start “selling myself” to future potential employers. But what does creating […]

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Oops! You Posted That?

By Louie Deraita | Oct 26, 2015

Most everyone in this day and age is linked to some social media platform, whether it be for personal or business use, we can all admit belonging to one or another. Because social media has grown to be so powerful for individuals and for brands it is important to understand that a single social media mistake […]

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How To Be A Successful Public Speaker

By Louie Deraita | Sep 23, 2015

Have you ever wondered why TED talks draw millions of views online? Is it because they are more compelling or pertinent to a large audience? Or is it because the speaker is popular or famous? These questions can be answered by research from Science of People, who have collected data and insight into why some […]

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15 Hidden Features of Facebook, Twitter, LinkedIn & Google+

By Louie Deraita | Sep 2, 2015

I have a few surprises for those social media junkies out there! PRNews tweeted out an awesome infographic today about the 15 hidden features, tips and tricks for Facebook, Twitter, LinkedIn and Google+. Most of these came as a surprise to me – who knew you could “mute” a Twitter account without unfollowing it? Or […]

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Why Small Business Needs PR

By Louie Deraita | Aug 13, 2015

For many small business owners, hiring a public relations agency might be the last thing on their minds. Maybe it’s the tight budget that puts PR and marketing efforts on the back burner – but what many of these small business owners don’t realize is how PR can be one of the most effective ways […]

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Public Relations, Marketing and Advertising – How are They Different?

By Louie Deraita | Jul 21, 2015

Rolling into my senior year of college, I have been asked the same question a number of times throughout my studies as an undergraduate. It has been asked by my family, friends, acquaintances, professors and anyone I’ve struck up a conversation with. It is the question I was hesitant to answer until two years ago. […]

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The Power of Millennials in the Workforce

By Louie Deraita | Jul 6, 2015

  You see headlines on social media, websites and blogs that make claims – both negative and positive about millennials in the work force. Why do millennials have a lot to live up to and even more to overcome? Perhaps it is because this group will soon overtake baby boomers as the largest living generation […]

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